Beauty and personal care · County · Texas
Hair salons in Nueces County, TX
The hair salons in Nueces County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,915 of 2,339 scored counties
#131 of 159 scored counties in Texas
- Listings
- 323
- 51 chain locations (16%)
- Official establishments
- 60
- +22.5% since 2019
- Household spending a year
- $111.9M
- On personal care products and services · $853 a household
- Spending per listing
- $347K
- 19% below the U.S.
- Listings per 10k households
- 24.6
- 5% above the U.S.
- Population, 2025
- 352,992
- −0.2% since 2020
See the hair salons around any address in Nueces County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nueces County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Nueces County has a Groundwork market score of 34 (lower middle): #1,915 of 2,339 scored counties and #131 of 159 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 323 hair salons in Nueces County. Chain locations make up 16% of them, against 14% across the U.S. That comes to 24.6 for every 10,000 households, 5% above the U.S. rate of 23.4.
Households in Nueces County spend about $111.9M a year on personal care products and services, or $853 per household, 15% below the U.S. average. Spread across 323 hair salons, that is $347K per salon, 19% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 60 businesses with payroll in Nueces County classed as beauty salons, up 22.5% from 2019. That is one for every 2,186 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $739K has gone to businesses classed as beauty salons in Nueces County. Between 2020 and 2025, the population of Nueces County declined 0.2%, against +3.1% for the U.S.
How Nueces County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nueces County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 26.3 | 23.4 |
| Spending per listing | $347K | $356K | $430K |
| Households per official establishment | 2,186 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | +22.5% | +17.4% | +6.0% |
| Population growth, 2020–2025 | −0.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $853 | $937 | $1,005 |
| Median household income | $66,897 | $78,476 | $80,734 |
| Groundwork market score | 34 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49 → 60+22.5% over the period
- Employees, 2023
- 295
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- 608Businesses with no payroll
- Map listings, September 2026
- 32351 chain locations
- Listings at the U.S. rate for this spending
- 260The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $739K
SBA-backed loans to businesses classed as beauty salons in Nueces County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nueces County
- Population, 2025 estimate
- 352,992−0.2% since 2020
- Households
- 131,160
- Median age
- 38.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 839 sq. mi.
- People per square mile
- 420
- Median household income
- $66,897+19.6% vs. 2015–2019, before inflation
- Average household income
- $90,650
- Median home value
- $208,800
- Jobs located here
- 153,852
- Daytime population
- 357,013Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nueces County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Nueces County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Nueces County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 131Nueces County, TX | 34 | 323 | 24.6 | $347K | −0.2% | #1,915 of 2,339 |
Other business types in Nueces County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons34
- Barbershops37
- Nail salons33
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Nueces County, TX?
Nueces County has 323 hair salons on map listings as of September 2026. 51 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 60 businesses with payroll classed as beauty salons in 2023, up 22.5% from 2019. Official counts list 608 one-person businesses without payroll.
How much do households in Nueces County, TX spend on personal care products and services?
About $111.9M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 323 hair salons on map listings, it comes to $347K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 131,160 households in Nueces County and national spending patterns by income.
How does Nueces County, TX compare with the U.S. for hair salons?
Nueces County has 24.6 hair salons per 10,000 households, 5% above the U.S. rate of 23.4. Spending per salon is $347K, 19% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Nueces County would have about 260, against 323 on map listings. There is one business with payroll in the industry for every 2,186 households, against one for every 1,535 across the U.S. The official count rose 22.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is Nueces County, TX growing?
Population estimates put Nueces County at 352,992 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 131,160 households. The median household income in Nueces County is $66,897 a year, 17% below the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nueces County scores 34 for hair salons (lower middle), #1,915 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nueces County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Nueces County
Screening a site or an acquisition in Nueces County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nueces County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.