Beauty and personal care · Metro area · New York
Hair salons in the Watertown-Fort Drum, NY metro area
Competitor counts, household spending and official business counts for hair salons in the Watertown-Fort Drum, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #108 of 387 scored metro areas
#5 of 13 scored metro areas based in New York
- Listings
- 82
- 18 chain locations (22%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $43M
- On personal care products and services · $904 a household
- Spending per listing
- $525K
- 22% above the U.S.
- Listings per 10k households
- 17.2
- 26% below the U.S.
- Population, 2025
- 111,540
- −3.9% since 2020
See the hair salons around any address in the Watertown-Fort Drum metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 82 hair salons in the Watertown-Fort Drum metro area. 18 of them (22%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 17.2, 26% below the U.S. rate of 23.4.
Households in the Watertown-Fort Drum metro area spend about $43M a year on personal care products and services, or $904 per household, 10% below the U.S. average. Spread across 82 hair salons, that is $525K per salon, 22% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in the Watertown-Fort Drum metro area classed as beauty salons. That is one for every 3,174 households, against one for every 1,535 across the U.S. Official counts also show 226 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as beauty salons in the Watertown-Fort Drum metro area.
Population estimates show the Watertown-Fort Drum metro area declined 3.9% from 2020 to 2025, against +3.1% for the U.S. For hair salons, the Watertown-Fort Drum metro area has a Groundwork market score of 59 (upper middle): #108 of 387 scored metro areas and #5 of 13 scored metro areas based in New York.
How the Watertown-Fort Drum metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown-Fort Drum metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.2 | 21.6 | 23.4 |
| Spending per listing | $525K | $495K | $430K |
| Households per official establishment | 3,174 | 1,081 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | +6.0% |
| Population growth, 2020–2025 | −3.9% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $904 | $1,070 | $1,005 |
| Median household income | $66,301 | $85,974 | $80,734 |
| Groundwork market score | 59 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 29
- Annual payroll, 2023
- $765K
- One-person businesses, 2023
- 226Businesses with no payroll
- Map listings, September 2026
- 8218 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as beauty salons in the Watertown-Fort Drum metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Drum metro area
- Population, 2025 estimate
- 111,540−3.9% since 2020
- Households
- 47,606
- Median age
- 37.4
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.6
- Land area
- 1,268 sq. mi.
- People per square mile
- 91
- Median household income
- $66,301+25.8% vs. 2015–2019, before inflation
- Average household income
- $86,210
- Median home value
- $188,200
- Jobs located here
- 34,253
- Daytime population
- 112,470Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Drum metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New York
Every New York market ranked →The highest-scoring metro areas in New York for hair salons, numbered among those based in New York, with the Watertown-Fort Drum metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingston, NY | 71 | 114 | 15.3 | $685K | +1.1% | #23 of 387 |
| 2Ithaca, NY | 71 | 63 | 14.6 | $679K | −1.4% | #24 of 387 |
| 3Albany-Schenectady-Troy, NY | 65 | 838 | 21.9 | $482K | +1.9% | #57 of 387 |
| 4Glens Falls, NY | 64 | 99 | 18.1 | $534K | −1.9% | #64 of 387 |
| 5Watertown-Fort Drum, NY | 59 | 82 | 17.2 | $525K | −3.9% | #108 of 387 |
| 6Kiryas Joel-Poughkeepsie-Newburgh, NY | 57 | 593 | 23.3 | $482K | +3.0% | #122 of 387 |
| 7New York-Newark-Jersey City, NY-NJ | 55 | 16,413 | 22.2 | $517K | +0.6% | #135 of 387 |
| 8Syracuse, NY | 51 | 578 | 21.3 | $458K | −1.3% | #168 of 387 |
| 9Utica-Rome, NY | 51 | 247 | 20.4 | $452K | −2.0% | #169 of 387 |
| 10Elmira, NY | 49 | 69 | 19.6 | $456K | −3.9% | #191 of 387 |
Other business types in the Watertown-Fort Drum metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons59
- Barbershops36
- Nail salons45
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Watertown-Fort Drum, NY metro area?
There are 82 hair salons on map listings in the Watertown-Fort Drum metro area as of September 2026. 18 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 15 businesses with payroll classed as beauty salons in 2023. Another 226 one-person businesses have no payroll, by official counts.
How much do households in the Watertown-Fort Drum, NY metro area spend on personal care products and services?
About $43M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 82 hair salons on map listings, it comes to $525K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 47,606 households in the Watertown-Fort Drum metro area and national spending patterns by income.
How does the Watertown-Fort Drum, NY metro area compare with the U.S. for hair salons?
The Watertown-Fort Drum metro area has 17.2 hair salons per 10,000 households, 26% below the U.S. rate of 23.4. Spending per salon is $525K, 22% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Watertown-Fort Drum metro area would have about 100, against 82 on map listings. There is one business with payroll in the industry for every 3,174 households, against one for every 1,535 across the U.S.
How fast is the Watertown-Fort Drum, NY metro area growing?
Population estimates put the Watertown-Fort Drum metro area at 111,540 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 47,606 households. The median household income in the Watertown-Fort Drum metro area is $66,301 a year, 18% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Drum metro area scores 59 for hair salons (upper middle), #108 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Drum metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Watertown-Fort Drum metro area
Screening a site or an acquisition in the Watertown-Fort Drum metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.