Groundwork

Food and drink · Metro area · New York

Bakeries and dessert shops in the Watertown-Fort Drum, NY metro area

How the Watertown-Fort Drum, NY metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 14 out of 100: Low

Ranked #387 of 387 scored metro areas
#13 of 13 scored metro areas based in New York

Listings
65
25 chain locations (38%)
Official establishments
37
All snack bars and retail bakeries · +54.2% since 2019
Household spending a year
$168.2M
On food away from home · $3,532 a household
Spending per listing
$2.6M
38% below the U.S.
Listings per 10k households
13.7
40% above the U.S.
Population, 2025
111,540
−3.9% since 2020

See the bakeries and dessert shops around any address in the Watertown-Fort Drum metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For bakeries and dessert shops, the Watertown-Fort Drum metro area has a Groundwork market score of 14 (low): #387 of 387 scored metro areas and #13 of 13 scored metro areas based in New York. That puts it in the bottom quarter of metro areas.

Households in the Watertown-Fort Drum metro area spend about $168.2M a year on food away from home, or $3,532 per household, 13% below the U.S. average. That works out to $2.6M per shop, 38% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 65 bakeries and dessert shops on map listings in the Watertown-Fort Drum metro area as of September 2026. Of those, 25 are chain locations, or 38%, against 35% across the U.S. That is 13.7 per 10,000 households, 40% above the U.S. rate of 9.8.

In 2023, official counts showed 37 businesses with payroll in the Watertown-Fort Drum metro area classed as snack bars and retail bakeries, up 54.2% from 2019. That is one for every 1,287 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Population estimates show the Watertown-Fort Drum metro area declined 3.9% from 2020 to 2025, against +3.1% for the U.S.

How the Watertown-Fort Drum metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Watertown-Fort Drum, NY metro area compared with New York and the U.S.
MeasureWatertown-Fort Drum metro areaNew YorkU.S.
Listings per 10k households13.711.79.8
Spending per listing$2.6M$3.6M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,2879551,369
Official establishment growth, 2019–2023+54.2%+16.5%+24.6%
Population growth, 2020–2025−3.9%−0.6%+3.1%
Spending per household on food away from home$3,532$4,270$4,070
Median household income$66,301$85,974$80,734
Groundwork market score1426

Official counts and lending

Businesses

Official establishments, 2019 to 2023
37All snack bars and retail bakeries · +54.2% over the period
Employees, 2023
254
Annual payroll, 2023
$5.8M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
6525 chain locations
Listings at the U.S. rate for this spending
41The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Watertown-Fort Drum metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Watertown-Fort Drum metro area

Population, 2025 estimate
111,540−3.9% since 2020
Households
47,606
Median age
37.4
Homes lived in by their owners
55%
Vehicles per household
1.6
Land area
1,268 sq. mi.
People per square mile
91
Median household income
$66,301+25.8% vs. 2015–2019, before inflation
Average household income
$86,210
Median home value
$188,200
Jobs located here
34,253
Daytime population
112,470Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Watertown-Fort Drum metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Bakeries and dessert shops across New York

Every New York market ranked →

The highest-scoring metro areas in New York for bakeries and dessert shops, numbered among those based in New York, with the Watertown-Fort Drum metro area marked.

Top metro areas in New York

Metro areas in New York ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Albany-Schenectady-Troy, NY563368.8$4.8M+1.9%#150 of 387
2Buffalo-Cheektowaga, NY404458.9$4.3M−0.8%#277 of 387
3Rochester, NY394269.6$4.1M−0.7%#287 of 387
4Kiryas Joel-Poughkeepsie-Newburgh, NY3933413.1$3.4M+3.0%#288 of 387
5New York-Newark-Jersey City, NY-NJ369,40512.7$3.6M+0.6%#303 of 387
6Kingston, NY339312.5$3.3M+1.1%#320 of 387
7Syracuse, NY302699.9$3.9M−1.3%#337 of 387
8Binghamton, NY29908.8$4.1M−1.3%#344 of 387
9Ithaca, NY264911.3$3.5M−1.4%#363 of 387
10Utica-Rome, NY2212910.7$3.4M−2.0%#373 of 387
13Watertown-Fort Drum, NY146513.7$2.6M−3.9%#387 of 387

Other business types in the Watertown-Fort Drum metro area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many bakeries and dessert shops are in the Watertown-Fort Drum, NY metro area?

As of September 2026, map listings count 65 bakeries and dessert shops in the Watertown-Fort Drum metro area. 25 of them (38%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 37 businesses with payroll classed as snack bars and retail bakeries in 2023, up 54.2% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in the Watertown-Fort Drum, NY metro area spend on food away from home?

About $168.2M a year, or $3,532 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 65 bakeries and dessert shops on map listings, it comes to $2.6M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 47,606 households in the Watertown-Fort Drum metro area and national spending patterns by income.

How does the Watertown-Fort Drum, NY metro area compare with the U.S. for bakeries and dessert shops?

The Watertown-Fort Drum metro area has 13.7 bakeries and dessert shops per 10,000 households, 40% above the U.S. rate of 9.8. Spending per shop is $2.6M, 38% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Watertown-Fort Drum metro area would have about 41, against 65 on map listings. There is one business with payroll in the industry for every 1,287 households, against one for every 1,369 across the U.S. The official count rose 54.2% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Watertown-Fort Drum, NY metro area growing?

Population estimates put the Watertown-Fort Drum metro area at 111,540 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 47,606 households. The median household income in the Watertown-Fort Drum metro area is $66,301 a year, 18% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Drum metro area scores 14 for bakeries and dessert shops (low), #387 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Watertown-Fort Drum metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Watertown-Fort Drum metro area

Screening a site or an acquisition in the Watertown-Fort Drum metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.