Fitness and classes · Metro area · New York
Gyms and studios in the Watertown-Fort Drum, NY metro area
Competitor counts, household spending and official business counts for gyms and studios in the Watertown-Fort Drum, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #215 of 387 scored metro areas
#3 of 13 scored metro areas based in New York
- Listings
- 57
- 5 chain locations (9%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $34.8M
- On memberships, classes and admissions · $731 a household
- Spending per listing
- $611K
- 8% below the U.S.
- Listings per 10k households
- 12.0
- 19% below the U.S.
- Population, 2025
- 111,540
- −3.9% since 2020
See the gyms and studios around any address in the Watertown-Fort Drum metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $731 per household (26% below the U.S. average), households in the Watertown-Fort Drum metro area spend about $34.8M a year on memberships, classes and admissions. That works out to $611K per location, 8% below the U.S. figure of $662K.
The Watertown-Fort Drum metro area has 57 gyms and studios on map listings as of September 2026. Chain locations make up 9% of them, against 20% across the U.S. Per 10,000 households, that is 12.0, 19% below the U.S. rate of 14.9.
In 2023, official counts showed 12 businesses with payroll in the Watertown-Fort Drum metro area classed as fitness centers and recreation instruction. That is one for every 3,967 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as fitness centers and recreation instruction in the Watertown-Fort Drum metro area.
Between 2020 and 2025, the population of the Watertown-Fort Drum metro area declined 3.9%, against +3.1% for the U.S. The Watertown-Fort Drum metro area scores 47 (lower middle) on the Groundwork market score for gyms and studios, ranking #215 of 387 scored metro areas and #3 of 13 scored metro areas based in New York.
How the Watertown-Fort Drum metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown-Fort Drum metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 15.2 | 14.9 |
| Spending per listing | $611K | $707K | $662K |
| Households per official establishment | 3,967 | 1,454 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | +8.2% |
| Population growth, 2020–2025 | −3.9% | −0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $731 | $1,071 | $983 |
| Median household income | $66,301 | $85,974 | $80,734 |
| Groundwork market score | 47 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 150
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 575 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Watertown-Fort Drum metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Drum metro area
- Population, 2025 estimate
- 111,540−3.9% since 2020
- Households
- 47,606
- Median age
- 37.4
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.6
- Land area
- 1,268 sq. mi.
- People per square mile
- 91
- Median household income
- $66,301+25.8% vs. 2015–2019, before inflation
- Average household income
- $86,210
- Median home value
- $188,200
- Jobs located here
- 34,253
- Daytime population
- 112,470Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Drum metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New York
Every New York market ranked →The highest-scoring metro areas in New York for gyms and studios, numbered among those based in New York, with the Watertown-Fort Drum metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New York-Newark-Jersey City, NY-NJ | 54 | 12,297 | 16.6 | $736K | +0.6% | #144 of 387 |
| 2Albany-Schenectady-Troy, NY | 53 | 573 | 15.0 | $672K | +1.9% | #153 of 387 |
| 3Watertown-Fort Drum, NY | 47 | 57 | 12.0 | $611K | −3.9% | #215 of 387 |
| 4Kiryas Joel-Poughkeepsie-Newburgh, NY | 47 | 485 | 19.0 | $596K | +3.0% | #217 of 387 |
| 5Glens Falls, NY | 43 | 78 | 14.3 | $584K | −1.9% | #260 of 387 |
| 6Syracuse, NY | 38 | 405 | 14.9 | $582K | −1.3% | #299 of 387 |
| 7Utica-Rome, NY | 37 | 167 | 13.8 | $556K | −2.0% | #308 of 387 |
| 8Buffalo-Cheektowaga, NY | 34 | 725 | 14.5 | $584K | −0.8% | #325 of 387 |
| 9Kingston, NY | 34 | 145 | 19.5 | $523K | +1.1% | #328 of 387 |
| 10Rochester, NY | 33 | 708 | 15.9 | $551K | −0.7% | #334 of 387 |
Other business types in the Watertown-Fort Drum metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes47
- Gyms46
- Yoga, Pilates and fitness studios43
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Watertown-Fort Drum, NY metro area?
Map listings as of September 2026 show 57 gyms and studios in the Watertown-Fort Drum metro area. 5 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Watertown-Fort Drum, NY metro area spend on memberships, classes and admissions?
About $34.8M a year, or $731 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 57 gyms and studios on map listings, it comes to $611K per location. It is estimated from the incomes of the 47,606 households in the Watertown-Fort Drum metro area and national spending patterns by income.
How does the Watertown-Fort Drum, NY metro area compare with the U.S. for gyms and studios?
The Watertown-Fort Drum metro area has 12.0 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $611K, 8% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Watertown-Fort Drum metro area would have about 53, against 57 on map listings. There is one business with payroll in the industry for every 3,967 households, against one for every 1,641 across the U.S.
How fast is the Watertown-Fort Drum, NY metro area growing?
Population estimates put the Watertown-Fort Drum metro area at 111,540 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 47,606 households. The median household income in the Watertown-Fort Drum metro area is $66,301 a year, 18% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Drum metro area scores 47 for gyms and studios (lower middle), #215 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Drum metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Watertown-Fort Drum metro area
Screening a site or an acquisition in the Watertown-Fort Drum metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Drum metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.