Groundwork

Clothing and laundry · Small-town market · Michigan

Clothing, shoe and laundry businesses in the Hillsdale, MI area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Hillsdale, MI area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #43 of 536 scored small-town markets
#3 of 18 scored small-town markets based in Michigan

Listings
17
2 chain locations (12%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$32.1M
On clothing, shoes and related services · $1,798 a household
Spending per listing
$1.9M
2.2 times the U.S.
Listings per 10k households
9.5
59% below the U.S.
Population, 2025
45,738
0.0% since 2020

See the clothing, shoe and laundry businesses around any address in the Hillsdale area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing, shoe and laundry businesses, the Hillsdale area has a Groundwork market score of 77 (high): #43 of 536 scored small-town markets and #3 of 18 scored small-town markets based in Michigan. That puts it in the top 10% of small-town markets for clothing, shoe and laundry businesses.

As of September 2026, map listings count 17 clothing, shoe and laundry businesses in the Hillsdale area. Of those, 2 are chain locations, or 12%, against 37% across the U.S. That is 9.5 per 10,000 households, 59% below the U.S. rate of 23.3.

At $1,798 per household (12% below the U.S. average), households in the Hillsdale area spend about $32.1M a year on clothing, shoes and related services. That is about $1.9M of household spending for each business on map listings, 2.2 times the U.S. figure of $880K.

Official counts show 4 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Hillsdale area in 2023. That is one for every 4,465 households, against one for every 1,008 across the U.S. Population estimates show the Hillsdale area held about level from 2020 to 2025, against +3.1% for the U.S.

How the Hillsdale area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Hillsdale, MI area compared with Michigan and the U.S.
MeasureHillsdale areaMichiganU.S.
Listings per 10k households9.519.723.3
Spending per listing$1.9M$1M$880K
Households per official establishment4,4651,2251,008
Official establishment growth, 2019–2023n/a−13.5%−12.0%
Population growth, 2020–20250.0%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,798$1,975$2,055
Median household income$64,242$72,875$80,734
Groundwork market score7752

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
13
Annual payroll, 2023
$284K
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
172 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Hillsdale area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hillsdale area

Population, 2025 estimate
45,7380.0% since 2020
Households
17,860
Median age
43.3
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
598 sq. mi.
People per square mile
76
Median household income
$64,242+29.5% vs. 2015–2019, before inflation
Average household income
$81,816
Median home value
$176,100
Jobs located here
12,372
Daytime population
39,069Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hillsdale area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for clothing, shoe and laundry businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Hillsdale area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI835712.5$1.6M+2.1%#16 of 536
2Owosso, MI78269.2$2M−0.4%#37 of 536
3Hillsdale, MI77179.5$1.9M0.0%#43 of 536
4Houghton, MI771912.3$1.5M+1.8%#45 of 536
5Coldwater, MI751810.6$1.7M+2.5%#60 of 536
Marinette, WI-MI73289.5$1.8M+0.3%#76 of 536
6Sturgis, MI713113.1$1.4M+0.1%#90 of 536
7Big Rapids, MI692414.4$1.2M+4.7%#105 of 536
8Alma, MI67138.8$2M−1.1%#115 of 536
9Mount Pleasant, MI672911.6$1.5M+0.3%#117 of 536

Other business types in the Hillsdale area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Hillsdale, MI area?

The Hillsdale area has 17 clothing, shoe and laundry businesses on map listings as of September 2026. 2 of them (12%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 4 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 23 one-person businesses without payroll.

How much do households in the Hillsdale, MI area spend on clothing, shoes and related services?

About $32.1M a year, or $1,798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 17 clothing, shoe and laundry businesses on map listings, it comes to $1.9M per business. It is estimated from the incomes of the 17,860 households in the Hillsdale area and national spending patterns by income.

How does the Hillsdale, MI area compare with the U.S. for clothing, shoe and laundry businesses?

The Hillsdale area has 9.5 clothing, shoe and laundry businesses per 10,000 households, 59% below the U.S. rate of 23.3. Spending per business is $1.9M, 2.2 times the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Hillsdale area would have about 37, against 17 on map listings. There is one business with payroll in the industry for every 4,465 households, against one for every 1,008 across the U.S.

How fast is the Hillsdale, MI area growing?

Population estimates put the Hillsdale area at 45,738 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 17,860 households. Median household income in the Hillsdale area is $64,242, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hillsdale area scores 77 for clothing, shoe and laundry businesses (high), #43 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hillsdale area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Hillsdale area

Screening a site or an acquisition in the Hillsdale area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hillsdale area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.