Beauty and personal care · County · Alabama
Hair salons in DeKalb County, AL
How DeKalb County, AL compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,937 of 2,339 scored counties
#40 of 61 scored counties in Alabama
- Listings
- 50
- 13 chain locations (26%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.2M
- On personal care products and services · $732 a household
- Spending per listing
- $383K
- 11% below the U.S.
- Listings per 10k households
- 19.1
- 18% below the U.S.
- Population, 2025
- 74,085
- +3.4% since 2020
See the hair salons around any address in DeKalb County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
DeKalb County scores 33 (lower middle) on the Groundwork market score for hair salons, ranking #1,937 of 2,339 scored counties and #40 of 61 scored counties in Alabama. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in DeKalb County comes to about $19.2M a year: $732 per household, 27% below the U.S. average. That works out to $383K per salon, 11% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 50 hair salons on map listings in DeKalb County as of September 2026. Of those, 13 are chain locations, or 26%, against 14% across the U.S. Per 10,000 households, that is 19.1, 18% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in DeKalb County, since they leave out counts under 3. Between 2020 and 2025, the population of DeKalb County grew 3.4%, in step with the U.S. (+3.1%).
How DeKalb County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.1 | 23.0 | 23.4 |
| Spending per listing | $383K | $366K | $430K |
| Households per official establishment | n/a | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.0% |
| Population growth, 2020–2025 | +3.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $732 | $839 | $1,005 |
| Median household income | $51,204 | $63,999 | $80,734 |
| Groundwork market score | 33 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 172Businesses with no payroll
- Map listings, September 2026
- 5013 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 74,085+3.4% since 2020
- Households
- 26,181
- Median age
- 40.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 777 sq. mi.
- People per square mile
- 93
- Median household income
- $51,204+26.6% vs. 2015–2019, before inflation
- Average household income
- $68,235
- Median home value
- $152,700
- Jobs located here
- 22,918
- Daytime population
- 67,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for hair salons, numbered among those based in Alabama, with DeKalb County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 80 | 67 | 16.4 | $582K | +18.0% | #80 of 2,339 |
| 2Elmore County, AL | 77 | 43 | 13.1 | $681K | +4.2% | #119 of 2,339 |
| 3Henry County, AL | 73 | 7 | 9.9 | $804K | +7.1% | #197 of 2,339 |
| 4Chilton County, AL | 71 | 21 | 11.7 | $687K | +5.9% | #255 of 2,339 |
| 5St. Clair County, AL | 69 | 57 | 16.2 | $540K | +7.1% | #330 of 2,339 |
| 6Autauga County, AL | 68 | 43 | 18.8 | $478K | +5.1% | #372 of 2,339 |
| 7Blount County, AL | 66 | 34 | 15.3 | $533K | +1.8% | #424 of 2,339 |
| 8Lee County, AL | 64 | 115 | 16.6 | $511K | +8.6% | #500 of 2,339 |
| 9Shelby County, AL | 62 | 191 | 22.0 | $472K | +6.5% | #602 of 2,339 |
| 10Cullman County, AL | 60 | 70 | 19.8 | $414K | +6.7% | #701 of 2,339 |
| 40DeKalb County, AL | 33 | 50 | 19.1 | $383K | +3.4% | #1,937 of 2,339 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons33
- Barbershops29
- Nail salons57
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in DeKalb County, AL?
As of September 2026, map listings count 50 hair salons in DeKalb County. 13 of them (26%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in DeKalb County: counts under 3 are left out. Official counts also show 172 one-person businesses without payroll.
How much do households in DeKalb County, AL spend on personal care products and services?
About $19.2M a year, or $732 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 50 hair salons on map listings, it comes to $383K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 26,181 households in DeKalb County and national spending patterns by income.
How does DeKalb County, AL compare with the U.S. for hair salons?
DeKalb County has 19.1 hair salons per 10,000 households, 18% below the U.S. rate of 23.4. Spending per salon is $383K, 11% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, DeKalb County would have about 45, against 50 on map listings.
How fast is DeKalb County, AL growing?
Population estimates put DeKalb County at 74,085 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 26,181 households. Median household income in DeKalb County is $51,204, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 33 for hair salons (lower middle), #1,937 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.