Fitness and classes · County · Wisconsin
Gyms in Ashland County, WI
The gyms in Ashland County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,613 of 1,792 scored counties
#55 of 55 scored counties in Wisconsin
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On memberships, classes and admissions · $696 a household
- Spending per listing
- $679K
- 48% below the U.S.
- Listings per 10k households
- 10.2
- 34% above the U.S.
- Population, 2025
- 16,203
- +1.1% since 2020
See the gyms around any address in Ashland County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Ashland County has a Groundwork market score of 24 (low): #1,613 of 1,792 scored counties and #55 of 55 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 gyms in Ashland County. 2 of them (29%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 10.2, 34% above the U.S. rate of 7.6.
Households in Ashland County spend about $4.8M a year on memberships, classes and admissions, or $696 per household, 29% below the U.S. average. Spread across 7 gyms, that is $679K per gym, 48% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Ashland County: counts under 3 aren’t published. Population estimates put the population change in Ashland County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%).
How Ashland County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ashland County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.2 | 7.4 | 7.6 |
| Spending per listing | $679K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | +1.1% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $696 | $921 | $983 |
| Median household income | $62,462 | $77,485 | $80,734 |
| Groundwork market score | 24 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Ashland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Ashland County
- Population, 2025 estimate
- 16,203+1.1% since 2020
- Households
- 6,832
- Median age
- 43.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 1,045 sq. mi.
- People per square mile
- 15
- Median household income
- $62,462+46.9% vs. 2015–2019, before inflation
- Average household income
- $76,270
- Median home value
- $170,300
- Jobs located here
- 7,396
- Daytime population
- 16,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ashland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Ashland County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 55Ashland County, WI | 24 | 7 | 10.2 | $679K | +1.1% | #1,613 of 1,792 |
Other business types in Ashland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Ashland County, WI?
There are 7 gyms on map listings in Ashland County as of September 2026. 2 of them (29%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Ashland County: counts under 3 are left out.
How much do households in Ashland County, WI spend on memberships, classes and admissions?
About $4.8M a year, or $696 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $679K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 6,832 households in Ashland County and national spending patterns by income.
How does Ashland County, WI compare with the U.S. for gyms?
Ashland County has 10.2 gyms per 10,000 households, 34% above the U.S. rate of 7.6. Spending per gym is $679K, 48% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Ashland County would have about 4, against 7 on map listings.
How fast is Ashland County, WI growing?
Population estimates put Ashland County at 16,203 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 6,832 households. The median household income in Ashland County is $62,462 a year, 23% below the U.S. median of $80,734. That rose 46.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ashland County scores 24 for gyms (low), #1,613 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ashland County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Ashland County
Screening a site or an acquisition in Ashland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.