Beauty and personal care · County · South Dakota
Hair salons in Marshall County, SD
Competitor counts, household spending and official business counts for hair salons in Marshall County, SD, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.7M
- On personal care products and services · $1,002 a household
- Spending per listing
- $331K
- 23% below the U.S.
- Listings per 10k households
- 30.3
- 29% above the U.S.
- Population, 2025
- 4,426
- +2.9% since 2020
See the hair salons around any address in Marshall County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marshall County spend about $1.7M a year on personal care products and services, or $1,002 per household, in line with the U.S. average. That is about $331K of household spending for each salon on map listings, 23% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Marshall County has 5 hair salons on map listings as of September 2026. 2 of them (40%) are chain locations, against 14% across the U.S. That comes to 30.3 for every 10,000 households, 29% above the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Marshall County, since they leave out counts under 3. Official counts list 14 one-person businesses without payroll.
Between 2020 and 2025, the population of Marshall County grew 2.9%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Marshall County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 20.0 | 23.4 |
| Spending per listing | $331K | $492K | $430K |
| Households per official establishment | n/a | 2,285 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | +6.0% |
| Population growth, 2020–2025 | +2.9% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $983 | $1,005 |
| Median household income | $78,156 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 4,426+2.9% since 2020
- Households
- 1,651
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.5
- Land area
- 838 sq. mi.
- People per square mile
- 5
- Median household income
- $78,156
- Average household income
- $103,822
- Median home value
- $156,500
- Jobs located here
- 1,817
- Daytime population
- 4,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for hair salons, numbered among those based in South Dakota, with Marshall County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 86 | 10 | 13.7 | $796K | +3.3% | #33 of 2,339 |
| 2Butte County, SD | 80 | 7 | 16.3 | $601K | +5.5% | #79 of 2,339 |
| 3Meade County, SD | 79 | 17 | 14.2 | $701K | +2.7% | #92 of 2,339 |
| 4Beadle County, SD | 76 | 8 | 10.6 | $865K | +2.4% | #128 of 2,339 |
| 5Lincoln County, SD | 76 | 62 | 22.2 | $512K | +17.5% | #149 of 2,339 |
| 6Brookings County, SD | 67 | 22 | 15.9 | $601K | +9.6% | #388 of 2,339 |
| 7Yankton County, SD | 63 | 20 | 20.6 | $465K | +1.5% | #551 of 2,339 |
| 8Lake County, SD | 62 | 9 | 19.1 | $520K | −0.2% | #590 of 2,339 |
| 9Minnehaha County, SD | 62 | 176 | 20.8 | $487K | +7.6% | #597 of 2,339 |
| 10Pennington County, SD | 60 | 106 | 22.9 | $430K | +6.6% | #697 of 2,339 |
| Marshall County, SD | Not scored | 5 | 30.3 | $331K | +2.9% |
Other business types in Marshall County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Marshall County, SD?
Map listings as of September 2026 show 5 hair salons in Marshall County. 2 of them (40%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Marshall County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in Marshall County, SD spend on personal care products and services?
About $1.7M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 5 hair salons on map listings, it comes to $331K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 1,651 households in Marshall County and national spending patterns by income.
How does Marshall County, SD compare with the U.S. for hair salons?
Marshall County has 30.3 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $331K, 23% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Marshall County would have about 4, against 5 on map listings.
How fast is Marshall County, SD growing?
Population estimates put Marshall County at 4,426 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 1,651 households. Median household income in Marshall County is $78,156, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.