Pets · County · South Dakota
Pet businesses in Brule County, SD
The pet businesses in Brule County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $1.6M
- On pets · $822 a household
- Spending per listing
- $179K
- 80% below the U.S.
- Listings per 10k households
- 46.0
- 4.4 times the U.S.
- Population, 2025
- 5,278
- +0.5% since 2020
See the pet businesses around any address in Brule County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Brule County comes to about $1.6M a year: $822 per household, 10% below the U.S. average. That is about $179K of household spending for each business on map listings, 80% below the U.S. figure of $878K.
Brule County has 9 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That comes to 46.0 for every 10,000 households, 4.4 times the U.S. rate of 10.4.
In 2023, official counts showed 4 businesses with payroll in Brule County classed as pet care, veterinarians and pet stores. That is one for every 489 households, against one for every 1,852 across the U.S. Official counts list 4 one-person businesses without payroll.
Population estimates put the population change in Brule County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Brule County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brule County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.0 | 12.8 | 10.4 |
| Spending per listing | $179K | $651K | $878K |
| Households per official establishment | 489 | 1,406 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +19.3% | +11.4% |
| Population growth, 2020–2025 | +0.5% | +5.3% | +3.1% |
| Spending per household on pets | $822 | $835 | $909 |
| Median household income | $73,720 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 18
- Annual payroll, 2023
- $557K
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Brule County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brule County
- Population, 2025 estimate
- 5,278+0.5% since 2020
- Households
- 1,955
- Median age
- 41.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 817 sq. mi.
- People per square mile
- 6
- Median household income
- $73,720
- Average household income
- $92,266
- Median home value
- $216,800
- Jobs located here
- 1,961
- Daytime population
- 4,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brule County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for pet businesses, numbered among those based in South Dakota, with Brule County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 74 | 28 | 10.0 | $990K | +17.5% | #179 of 2,200 |
| 2Minnehaha County, SD | 73 | 81 | 9.6 | $904K | +7.6% | #200 of 2,200 |
| 3Union County, SD | 70 | 9 | 12.3 | $770K | +3.3% | #294 of 2,200 |
| 4Pennington County, SD | 54 | 55 | 11.9 | $702K | +6.6% | #916 of 2,200 |
| 5Yankton County, SD | 51 | 11 | 11.3 | $706K | +1.5% | #1,050 of 2,200 |
| 6Lawrence County, SD | 49 | 15 | 12.4 | $644K | +14.0% | #1,156 of 2,200 |
| 7Hughes County, SD | 43 | 8 | 11.0 | $783K | −0.9% | #1,379 of 2,200 |
| 8Brookings County, SD | 43 | 19 | 13.8 | $589K | +9.6% | #1,402 of 2,200 |
| 9Beadle County, SD | 40 | 10 | 13.3 | $576K | +2.4% | #1,529 of 2,200 |
| 10Meade County, SD | 37 | 18 | 15.0 | $560K | +2.7% | #1,644 of 2,200 |
| Brule County, SD | Not scored | 9 | 46.0 | $179K | +0.5% |
Other business types in Brule County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Brule County, SD?
Map listings as of September 2026 show 9 pet businesses in Brule County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 4 one-person businesses without payroll.
How much do households in Brule County, SD spend on pets?
About $1.6M a year, or $822 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 9 pet businesses on map listings, it comes to $179K per business. It is estimated from the incomes of the 1,955 households in Brule County and national spending patterns by income.
How does Brule County, SD compare with the U.S. for pet businesses?
Brule County has 46.0 pet businesses per 10,000 households, 4.4 times the U.S. rate of 10.4. Spending per business is $179K, 80% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Brule County would have about 2, against 9 on map listings. There is one business with payroll in the industry for every 489 households, against one for every 1,852 across the U.S.
How fast is Brule County, SD growing?
Population estimates put Brule County at 5,278 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 1,955 households. Median household income in Brule County is $73,720, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brule County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Brule County
Screening a site or an acquisition in Brule County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.