Food and drink · County · Indiana
Restaurants and cafes in Morgan County, IN
The restaurants and cafes in Morgan County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #92 of 2,405 scored counties
#3 of 86 scored counties in Indiana
- Listings
- 196
- 85 chain locations (43%)
- Official establishments
- 86
- +8.9% since 2019
- Household spending a year
- $113.5M
- On food away from home · $4,014 a household
- Spending per listing
- $579K
- 56% above the U.S.
- Listings per 10k households
- 69.3
- 37% below the U.S.
- Population, 2025
- 74,967
- +4.4% since 2020
See the restaurants and cafes around any address in Morgan County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for restaurants and cafes in Morgan County is 83 (high), #92 of 2,405 scored counties and #3 of 86 scored counties in Indiana. That puts it in the top 10% of counties for restaurants and cafes.
As of September 2026, map listings count 196 restaurants and cafes in Morgan County. Of those, 85 are chain locations, or 43%, against 34% across the U.S. That is 69.3 per 10,000 households, 37% below the U.S. rate of 109.8.
Households in Morgan County spend about $113.5M a year on food away from home, or $4,014 per household, in line with the U.S. average. That works out to $579K per restaurant, 56% above the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in Morgan County was 86 in 2023, up 8.9% from 2019. That is one for every 329 households, against one for every 209 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.2M have gone to businesses classed as restaurants and other eating places in Morgan County. Population estimates put the population change in Morgan County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 69.3 | 92.4 | 109.8 |
| Spending per listing | $579K | $412K | $371K |
| Households per official establishment | 329 | 235 | 209 |
| Official establishment growth, 2019–2023 | +8.9% | +7.3% | +6.0% |
| Population growth, 2020–2025 | +4.4% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,014 | $3,802 | $4,070 |
| Median household income | $79,429 | $71,957 | $80,734 |
| Groundwork market score | 83 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 79 → 86+8.9% over the period
- Employees, 2023
- 1,570
- Annual payroll, 2023
- $30.3M
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 19685 chain locations
- Listings at the U.S. rate for this spending
- 306The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.2M
SBA-backed loans to businesses classed as restaurants and other eating places in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 74,967+4.4% since 2020
- Households
- 28,279
- Median age
- 42.0
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 404 sq. mi.
- People per square mile
- 180
- Median household income
- $79,429+23.5% vs. 2015–2019, before inflation
- Average household income
- $101,900
- Median home value
- $237,600
- Jobs located here
- 15,802
- Daytime population
- 52,939Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for restaurants and cafes, numbered among those based in Indiana, with Morgan County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 88 | 229 | 68.4 | $646K | +13.5% | #36 of 2,405 |
| 2Warrick County, IN | 84 | 171 | 68.0 | $634K | +4.4% | #68 of 2,405 |
| 3Morgan County, IN | 83 | 196 | 69.3 | $579K | +4.4% | #92 of 2,405 |
| 4Boone County, IN | 78 | 276 | 96.0 | $515K | +13.5% | #177 of 2,405 |
| 5Harrison County, IN | 77 | 101 | 65.2 | $575K | +1.9% | #194 of 2,405 |
| 6Lawrence County, IN | 75 | 110 | 57.5 | $615K | +1.2% | #231 of 2,405 |
| 7Newton County, IN | 74 | 35 | 61.1 | $573K | +2.9% | #259 of 2,405 |
| 8Hamilton County, IN | 74 | 1,269 | 92.5 | $560K | +10.9% | #261 of 2,405 |
| 9Hendricks County, IN | 74 | 549 | 81.8 | $558K | +10.2% | #262 of 2,405 |
| 10LaGrange County, IN | 74 | 111 | 86.1 | $465K | +1.9% | #277 of 2,405 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes83
- Sit-down restaurants79
- Fast food and sandwich shops80
- Pizza65
- Coffee shops and cafes81
- Bakeries and dessert shops78
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Morgan County, IN?
Morgan County has 196 restaurants and cafes on map listings as of September 2026. 85 of them (43%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 86 businesses with payroll classed as restaurants and other eating places in 2023, up 8.9% from 2019. Official counts list 19 one-person businesses without payroll.
How much do households in Morgan County, IN spend on food away from home?
About $113.5M a year, or $4,014 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 196 restaurants and cafes on map listings, it comes to $579K per restaurant. It is estimated from the incomes of the 28,279 households in Morgan County and national spending patterns by income.
How does Morgan County, IN compare with the U.S. for restaurants and cafes?
Morgan County has 69.3 restaurants and cafes per 10,000 households, 37% below the U.S. rate of 109.8. Spending per restaurant is $579K, 56% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Morgan County would have about 306, against 196 on map listings. There is one business with payroll in the industry for every 329 households, against one for every 209 across the U.S. The official count rose 8.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is Morgan County, IN growing?
Population estimates put Morgan County at 74,967 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 28,279 households. The median household income in Morgan County is $79,429 a year, 2% below the U.S. median of $80,734. That rose 23.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 83 for restaurants and cafes (high), #92 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.