Food and drink · Small-town market · Oklahoma
Sit-down restaurants in the Durant, OK area
The sit-down restaurants in the Durant, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #307 of 538 scored small-town markets
#5 of 17 scored small-town markets based in Oklahoma
- Listings
- 115
- 44 chain locations (38%)
- Official establishments
- 29
- +7.4% since 2019
- Household spending a year
- $59.5M
- On food away from home · $3,237 a household
- Spending per listing
- $518K
- 22% below the U.S.
- Listings per 10k households
- 62.5
- 2% above the U.S.
- Population, 2025
- 51,367
- +10.9% since 2020
See the sit-down restaurants around any address in the Durant area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 115 sit-down restaurants in the Durant area. Chain locations make up 38% of them, against 29% across the U.S. That is 62.5 per 10,000 households, 2% above the U.S. rate of 61.3.
At $3,237 per household (20% below the U.S. average), households in the Durant area spend about $59.5M a year on food away from home. That works out to $518K per restaurant, 22% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Durant area was 29 in 2023, up 7.4% from 2019. That is one for every 634 households, against one for every 500 across the U.S. Another 10 one-person businesses have no payroll, by official counts.
Population estimates show the Durant area grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Durant area scores 47 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #307 of 538 scored small-town markets and #5 of 17 scored small-town markets based in Oklahoma.
How the Durant area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durant area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 62.5 | 58.8 | 61.3 |
| Spending per listing | $518K | $599K | $664K |
| Households per official establishment | 634 | 522 | 500 |
| Official establishment growth, 2019–2023 | +7.4% | +3.2% | +1.5% |
| Population growth, 2020–2025 | +10.9% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,237 | $3,519 | $4,070 |
| Median household income | $57,225 | $65,039 | $80,734 |
| Groundwork market score | 47 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+7.4% over the period
- Employees, 2023
- 446
- Annual payroll, 2023
- $9.3M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 11544 chain locations
- Listings at the U.S. rate for this spending
- 90The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Durant area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Durant area
- Population, 2025 estimate
- 51,367+10.9% since 2020
- Households
- 18,397
- Median age
- 38.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 904 sq. mi.
- People per square mile
- 53
- Median household income
- $57,225+29.4% vs. 2015–2019, before inflation
- Average household income
- $74,867
- Median home value
- $174,900
- Jobs located here
- 20,991
- Daytime population
- 49,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Durant area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for sit-down restaurants, numbered among those based in Oklahoma, with the Durant area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ada, OK | 63 | 62 | 41.0 | $821K | +1.2% | #131 of 538 |
| 2Bartlesville, OK | 57 | 102 | 48.7 | $711K | +2.7% | #197 of 538 |
| 3Duncan, OK | 55 | 85 | 48.4 | $698K | +3.4% | #217 of 538 |
| 4Shawnee, OK | 53 | 142 | 52.7 | $623K | +3.5% | #241 of 538 |
| 5Durant, OK | 47 | 115 | 62.5 | $518K | +10.9% | #307 of 538 |
| 6Tahlequah, OK | 39 | 107 | 57.2 | $551K | +4.5% | #388 of 538 |
| 7Ponca City, OK | 38 | 87 | 51.9 | $629K | −0.3% | #396 of 538 |
| 8Muskogee, OK | 37 | 131 | 50.9 | $601K | +0.7% | #404 of 538 |
| 9Miami, OK | 37 | 68 | 57.0 | $512K | +0.7% | #411 of 538 |
| 10Stillwater, OK | 36 | 186 | 57.0 | $555K | +2.8% | #416 of 538 |
Other business types in the Durant area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes47
- Sit-down restaurants47
- Fast food and sandwich shops52
- Pizza56
- Coffee shops and cafes56
- Bakeries and dessert shops45
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Durant, OK area?
There are 115 sit-down restaurants on map listings in the Durant area as of September 2026. 44 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 29 businesses with payroll classed as full-service restaurants in 2023, up 7.4% from 2019. Official counts list 10 one-person businesses without payroll.
How much do households in the Durant, OK area spend on food away from home?
About $59.5M a year, or $3,237 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 115 sit-down restaurants on map listings, it comes to $518K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 18,397 households in the Durant area and national spending patterns by income.
How does the Durant, OK area compare with the U.S. for sit-down restaurants?
The Durant area has 62.5 sit-down restaurants per 10,000 households, 2% above the U.S. rate of 61.3. Spending per restaurant is $518K, 22% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Durant area would have about 90, against 115 on map listings. There is one business with payroll in the industry for every 634 households, against one for every 500 across the U.S. The official count rose 7.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Durant, OK area growing?
Population estimates put the Durant area at 51,367 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 18,397 households. The median household income in the Durant area is $57,225 a year, 29% below the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durant area scores 47 for sit-down restaurants (lower middle), #307 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Durant area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Durant area
Screening a site or an acquisition in the Durant area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.