Health care · Small-town market · Oklahoma
Optometrists and eye clinics in the Durant, OK area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Durant, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #251 of 400 scored small-town markets
#4 of 15 scored small-town markets based in Oklahoma
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $18.1M
- On medical and dental services · $986 a household
- Spending per listing
- $2.3M
- 28% below the U.S.
- Listings per 10k households
- 4.3
- 5% above the U.S.
- Population, 2025
- 51,367
- +10.9% since 2020
See the optometrists and eye clinics around any address in the Durant area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 optometrists and eye clinics in the Durant area. None of them are chain locations, against 20% across the U.S. That comes to 4.3 for every 10,000 households, 5% above the U.S. rate of 4.1.
At $986 per household (23% below the U.S. average), households in the Durant area spend about $18.1M a year on medical and dental services. Spread across 8 optometrists and eye clinics, that is $2.3M per practice, 28% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Durant area classed as offices of optometrists. That is one for every 4,599 households, against one for every 5,742 across the U.S.
Population estimates put the population change in the Durant area from 2020 to 2025 at +10.9%, faster than the U.S. (+3.1%). For optometrists and eye clinics, the Durant area has a Groundwork market score of 45 (lower middle): #251 of 400 scored small-town markets and #4 of 15 scored small-town markets based in Oklahoma.
How the Durant area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durant area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.5 | 4.1 |
| Spending per listing | $2.3M | $2.3M | $3.1M |
| Households per official establishment | 4,599 | 4,352 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −7.0% | +0.2% |
| Population growth, 2020–2025 | +10.9% | +4.0% | +3.1% |
| Spending per household on medical and dental services | $986 | $1,049 | $1,288 |
| Median household income | $57,225 | $65,039 | $80,734 |
| Groundwork market score | 45 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 41
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Durant area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Durant area
- Population, 2025 estimate
- 51,367+10.9% since 2020
- Households
- 18,397
- Median age
- 38.2
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 904 sq. mi.
- People per square mile
- 53
- Median household income
- $57,225+29.4% vs. 2015–2019, before inflation
- Average household income
- $74,867
- Median home value
- $174,900
- Jobs located here
- 20,991
- Daytime population
- 49,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Durant area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for optometrists and eye clinics, numbered among those based in Oklahoma, with the Durant area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 69 | 7 | 2.6 | $3.8M | +3.5% | #63 of 400 |
| 2Stillwater, OK | 56 | 11 | 3.4 | $2.9M | +2.8% | #157 of 400 |
| 3Bartlesville, OK | 52 | 8 | 3.8 | $2.7M | +2.7% | #191 of 400 |
| 4Durant, OK | 45 | 8 | 4.3 | $2.3M | +10.9% | #251 of 400 |
| 5McAlester, OK | 42 | 5 | 2.8 | $3.4M | −1.1% | #265 of 400 |
| 6Tahlequah, OK | 41 | 8 | 4.3 | $2.3M | +4.5% | #276 of 400 |
| 7Ponca City, OK | 39 | 7 | 4.2 | $2.4M | −0.3% | #300 of 400 |
| 8Duncan, OK | 25 | 13 | 7.4 | $1.4M | +3.4% | #364 of 400 |
| 9Weatherford, OK | 23 | 7 | 4.6 | $2.2M | −0.7% | #367 of 400 |
| 10Ada, OK | 20 | 10 | 6.6 | $1.5M | +1.2% | #378 of 400 |
Other business types in the Durant area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics46
- Dentists and orthodontists72
- Primary care and pediatrics45
- Urgent care and walk-in clinics
- Chiropractors66
- Physical therapy64
- Optometrists and eye care45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Durant, OK area?
There are 8 optometrists and eye clinics on map listings in the Durant area as of September 2026. None of them are chain locations. The listings count optometrists and eye clinics. Official counts show 4 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Durant, OK area spend on medical and dental services?
About $18.1M a year, or $986 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 8 optometrists and eye clinics on map listings, it comes to $2.3M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 18,397 households in the Durant area and national spending patterns by income.
How does the Durant, OK area compare with the U.S. for optometrists and eye clinics?
The Durant area has 4.3 optometrists and eye clinics per 10,000 households, 5% above the U.S. rate of 4.1. Spending per practice is $2.3M, 28% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Durant area would have about 6, against 8 on map listings. There is one business with payroll in the industry for every 4,599 households, against one for every 5,742 across the U.S.
How fast is the Durant, OK area growing?
Population estimates put the Durant area at 51,367 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 18,397 households. The median household income in the Durant area is $57,225 a year, 29% below the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durant area scores 45 for optometrists and eye clinics (lower middle), #251 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Durant area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Durant area
Screening a site or an acquisition in the Durant area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Durant area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.