Groundwork

Fitness and classes · County · Minnesota

Gyms and studios in Traverse County, MN

Competitor counts, household spending and official business counts for gyms and studios in Traverse County, MN, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1M
On memberships, classes and admissions · $800 a household
Spending per listing
$1M
Too few listings to compare
Listings per 10k households
7.6
Too few listings to compare
Population, 2025
3,130
−6.8% since 2020

See the gyms and studios around any address in Traverse County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1 gym or studio in Traverse County. That is 7.6 per 10,000 households.

At $800 per household (19% below the U.S. average), households in Traverse County spend about $1M a year on memberships, classes and admissions. That works out to $1M per location.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Traverse County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Traverse County declined 6.8%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Traverse County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Traverse County, MN compared with Minnesota and the U.S.
MeasureTraverse CountyMinnesotaU.S.
Listings per 10k households7.614.714.9
Spending per listing$1M$739K$662K
Households per official establishmentn/a1,6741,641
Official establishment growth, 2019–2023n/a+2.1%+8.2%
Population growth, 2020–2025−6.8%+2.1%+3.1%
Spending per household on memberships, classes and admissions$800$1,085$983
Median household income$62,989$89,062$80,734
Groundwork market scoreNot scored62

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Traverse County

Population, 2025 estimate
3,130−6.8% since 2020
Households
1,311
Median age
45.9
Homes lived in by their owners
82%
Vehicles per household
2.1
Land area
574 sq. mi.
People per square mile
6
Median household income
$62,989
Average household income
$83,949
Median home value
$114,100
Jobs located here
973
Daytime population
2,837Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Traverse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with Traverse County marked.

Top counties in Minnesota

Counties in Minnesota ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Isanti County, MN861710.4$902K+7.3%#24 of 2,088
2Pine County, MN8275.7$1.4M+5.5%#44 of 2,088
3Cass County, MN8286.2$1.3M+4.2%#45 of 2,088
4Clay County, MN78269.8$937K+3.6%#93 of 2,088
5Scott County, MN777513.6$1.1M+5.1%#103 of 2,088
6Kanabec County, MN7757.6$1M+3.6%#104 of 2,088
7Todd County, MN7565.9$1.3M+3.0%#134 of 2,088
8Benton County, MN73127.2$1.2M+0.9%#171 of 2,088
9Morrison County, MN73117.8$1M+1.9%#175 of 2,088
10Anoka County, MN7317012.4$931K+4.7%#182 of 2,088
Traverse County, MNNot scored17.6$1M−6.8%

Other business types in Traverse County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many gyms and studios are in Traverse County, MN?

There is 1 gym or studio on map listings in Traverse County as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Traverse County: counts under 3 are left out.

How much do households in Traverse County, MN spend on memberships, classes and admissions?

About $1M a year, or $800 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 1 gym or studio on map listings, it comes to $1M per location. It is estimated from the incomes of the 1,311 households in Traverse County and national spending patterns by income.

How does Traverse County, MN compare with the U.S. for gyms and studios?

Traverse County has 1 gym or studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of gyms and studios to household spending, Traverse County would have about 2, against 1 on map listings.

How fast is Traverse County, MN growing?

Population estimates put Traverse County at 3,130 people in 2025, down 6.8% since 2020, against +3.1% for the U.S. It has 1,311 households. Median household income in Traverse County is $62,989, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Traverse County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Traverse County

Screening a site or an acquisition in Traverse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.