Real estate · County · Georgia
Real estate businesses in Laurens County, GA
The real estate businesses in Laurens County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,071 of 2,229 scored counties
#52 of 106 scored counties in Georgia
- Listings
- 36
- 1 chain location (3%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $251.5M
- On rent and homeowner costs · $13,530 a household
- Housing spending per listing (U.S. = 100)
- 161
- 61% above the U.S.
- Listings per 10k households
- 19.4
- 50% below the U.S.
- Population, 2025
- 51,041
- +3.0% since 2020
See the real estate businesses around any address in Laurens County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 36 real estate businesses in Laurens County. One of them (3%) is a chain location, against 6% across the U.S. That is 19.4 per 10,000 households, 50% below the U.S. rate of 38.5.
At $13,530 per household (19% below the U.S. average), households in Laurens County spend about $251.5M a year on rent and homeowner costs. Housing spending per office is 61% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Laurens County was 25 in 2023. That is one for every 744 households, against one for every 414 across the U.S. Official counts list 125 one-person businesses without payroll.
Population estimates show Laurens County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Laurens County scores 50 (upper middle) on the Groundwork market score for real estate businesses, ranking #1,071 of 2,229 scored counties and #52 of 106 scored counties in Georgia.
How Laurens County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Laurens County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.4 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 161 | 92 | 100 |
| Households per official establishment | 744 | 377 | 414 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +15.8% |
| Population growth, 2020–2025 | +3.0% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,530 | $15,525 | $16,661 |
| Median household income | $55,010 | $77,353 | $80,734 |
| Groundwork market score | 50 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 25
- Employees, 2023
- 53
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 125Businesses with no payroll
- Map listings, September 2026
- 361 chain location
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Laurens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Laurens County
- Population, 2025 estimate
- 51,041+3.0% since 2020
- Households
- 18,592
- Median age
- 39.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 807 sq. mi.
- People per square mile
- 62
- Median household income
- $55,010+40.6% vs. 2015–2019, before inflation
- Average household income
- $81,138
- Median home value
- $154,500
- Jobs located here
- 19,888
- Daytime population
- 49,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Laurens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate businesses, numbered among those based in Georgia, with Laurens County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, GA | 80 | 12 | 10.7 | 302 | +8.8% | #23 of 2,229 |
| 2Murray County, GA | 79 | 6 | 3.9 | 828 | +4.0% | #31 of 2,229 |
| 3Banks County, GA | 79 | 5 | 7.3 | 459 | +17.3% | #36 of 2,229 |
| 4Lamar County, GA | 79 | 10 | 14.0 | 241 | +12.9% | #42 of 2,229 |
| 5Peach County, GA | 78 | 9 | 8.5 | 399 | +6.5% | #49 of 2,229 |
| 6Haralson County, GA | 78 | 13 | 11.1 | 307 | +10.0% | #55 of 2,229 |
| 7Jasper County, GA | 77 | 5 | 8.4 | 395 | +20.2% | #66 of 2,229 |
| 8Jones County, GA | 77 | 10 | 9.3 | 369 | +2.8% | #68 of 2,229 |
| 9Cook County, GA | 76 | 5 | 7.9 | 397 | +5.8% | #78 of 2,229 |
| 10Harris County, GA | 75 | 10 | 7.7 | 507 | +6.8% | #94 of 2,229 |
| 52Laurens County, GA | 50 | 36 | 19.4 | 161 | +3.0% | #1,071 of 2,229 |
Other business types in Laurens County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Laurens County, GA?
There are 36 real estate businesses on map listings in Laurens County as of September 2026. One of them (3%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 25 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 125 one-person businesses without payroll.
How much do households in Laurens County, GA spend on rent and homeowner costs?
About $251.5M a year, or $13,530 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 36 real estate businesses on map listings, housing spending per office is 61% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 18,592 households in Laurens County and national spending patterns by income.
How does Laurens County, GA compare with the U.S. for real estate businesses?
Laurens County has 19.4 real estate businesses per 10,000 households, 50% below the U.S. rate of 38.5. The index of housing spending per office is 161, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Laurens County would have about 58, against 36 on map listings. There is one business with payroll in the industry for every 744 households, against one for every 414 across the U.S.
How fast is Laurens County, GA growing?
Population estimates put Laurens County at 51,041 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 18,592 households. The median household income in Laurens County is $55,010 a year, 32% below the U.S. median of $80,734. That rose 40.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Laurens County scores 50 for real estate businesses (upper middle), #1,071 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Laurens County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Laurens County
Screening a site or an acquisition in Laurens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Laurens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.