Groundwork

Clothing and laundry · Small-town market · Iowa

Dry cleaners in the Storm Lake, IA area

How the Storm Lake, IA area compares with other small-town markets and the U.S. for dry cleaners: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.5M
On clothing, shoes and related services · $1,915 a household
Spending per listing
$14.5M
Too few listings to compare
Listings per 10k households
1.3
Too few listings to compare
Population, 2025
20,449
−1.7% since 2020

See the dry cleaners around any address in the Storm Lake area

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Storm Lake area comes to about $14.5M a year: $1,915 per household, 7% below the U.S. average. That works out to $14.5M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners.

The Storm Lake area has 1 dry cleaner on map listings as of September 2026. That is 1.3 per 10,000 households.

Official counts don’t publish a figure for dry cleaning and laundry services in the Storm Lake area, since they leave out counts under 3.

Population estimates show the Storm Lake area declined 1.7% from 2020 to 2025, against +3.1% for the U.S. With 1 dry cleaner on map listings, the Storm Lake area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Storm Lake area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Storm Lake, IA area compared with Iowa and the U.S.
MeasureStorm Lake areaIowaU.S.
Listings per 10k households1.30.61.3
Spending per listing$14.5M$31.2M$15.7M
Households per official establishmentn/a22,6858,177
Official establishment growth, 2019–2023n/a−15.9%−18.7%
Population growth, 2020–2025−1.7%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,915$1,967$2,055
Median household income$71,719$75,059$80,734
Groundwork market scoreNot scored69

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as dry cleaning and laundry services in the Storm Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Storm Lake area

Population, 2025 estimate
20,449−1.7% since 2020
Households
7,546
Median age
36.5
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
575 sq. mi.
People per square mile
36
Median household income
$71,719+25.6% vs. 2015–2019, before inflation
Average household income
$94,361
Median home value
$159,500
Jobs located here
11,467
Daytime population
22,374Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Storm Lake area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Storm Lake area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many dry cleaners are in the Storm Lake, IA area?

Map listings as of September 2026 show 1 dry cleaner in the Storm Lake area. The listings count dry cleaners. No official count is published for dry cleaning and laundry services in the Storm Lake area: counts under 3 are left out.

How much do households in the Storm Lake, IA area spend on clothing, shoes and related services?

About $14.5M a year, or $1,915 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 1 dry cleaner on map listings, it comes to $14.5M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 7,546 households in the Storm Lake area and national spending patterns by income.

How does the Storm Lake, IA area compare with the U.S. for dry cleaners?

The Storm Lake area has 1 dry cleaner on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of dry cleaners to household spending.

How fast is the Storm Lake, IA area growing?

Population estimates put the Storm Lake area at 20,449 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 7,546 households. Median household income in the Storm Lake area is $71,719, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Storm Lake area has no market score for dry cleaners: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Storm Lake area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in the Storm Lake area

Screening a site or an acquisition in the Storm Lake area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Storm Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.