Real estate · County · North Carolina
Property management companies in Watauga County, NC
The property management companies in Watauga County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #907 of 910 scored counties
#47 of 47 scored counties in North Carolina
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 26
- −3.7% since 2019
- Household spending a year
- $291.1M
- On rent and homeowner costs · $13,733 a household
- Housing spending per listing (U.S. = 100)
- 35
- 65% below the U.S.
- Listings per 10k households
- 7.1
- 2.4 times the U.S.
- Population, 2025
- 54,786
- +0.6% since 2020
See the property management companies around any address in Watauga County
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Watauga County scores 11 (low) on the Groundwork market score for property management companies, ranking #907 of 910 scored counties and #47 of 47 scored counties in North Carolina. That puts it in the bottom quarter of counties.
At $13,733 per household (18% below the U.S. average), households in Watauga County spend about $291.1M a year on rent and homeowner costs. Housing spending per company is 65% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in.
There are 15 property management companies on map listings in Watauga County as of September 2026. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 7.1, 2.4 times the U.S. rate of 3.0.
Official counts show 26 businesses with payroll classed as residential and commercial property managers in Watauga County in 2023, down 3.7% from 2019. That is one for every 815 households, against one for every 1,638 across the U.S. Between 2020 and 2025, the population of Watauga County grew 0.6%, slower than the U.S. (+3.1%).
How Watauga County compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Watauga County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 2.9 | 3.0 |
| Housing spending per listing (U.S. = 100) | 35 | 93 | 100 |
| Households per official establishment | 815 | 1,756 | 1,638 |
| Official establishment growth, 2019–2023 | −3.7% | +5.9% | +11.4% |
| Population growth, 2020–2025 | +0.6% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,733 | $15,139 | $16,661 |
| Median household income | $51,693 | $72,388 | $80,734 |
| Groundwork market score | 11 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 26−3.7% over the period
- Employees, 2023
- 279
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in Watauga County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Watauga County
- Population, 2025 estimate
- 54,786+0.6% since 2020
- Households
- 21,198
- Median age
- 35.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 312 sq. mi.
- People per square mile
- 176
- Median household income
- $51,693+8.8% vs. 2015–2019, before inflation
- Average household income
- $83,665
- Median home value
- $358,900
- Jobs located here
- 24,062
- Daytime population
- 59,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Watauga County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for property management companies, numbered among those based in North Carolina, with Watauga County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Johnston County, NC | 83 | 12 | 1.4 | 200 | +17.9% | #14 of 910 |
| 2Union County, NC | 81 | 13 | 1.5 | 204 | +11.7% | #24 of 910 |
| 3Lincoln County, NC | 77 | 5 | 1.4 | 209 | +13.2% | #53 of 910 |
| 4Rowan County, NC | 75 | 6 | 1.0 | 252 | +5.6% | #76 of 910 |
| 5Gaston County, NC | 75 | 14 | 1.5 | 175 | +7.8% | #84 of 910 |
| 6Cabarrus County, NC | 74 | 12 | 1.4 | 207 | +9.9% | #94 of 910 |
| 7Harnett County, NC | 73 | 6 | 1.2 | 218 | +12.3% | #103 of 910 |
| 8Davidson County, NC | 71 | 10 | 1.4 | 179 | +6.6% | #128 of 910 |
| 9Randolph County, NC | 68 | 8 | 1.4 | 179 | +3.5% | #155 of 910 |
| 10Chatham County, NC | 67 | 10 | 3.0 | 102 | +11.0% | #181 of 910 |
| 47Watauga County, NC | 11 | 15 | 7.1 | 35 | +0.6% | #907 of 910 |
Other business types in Watauga County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate17
- Real estate agents and brokers17
- Property management11
- Mortgage brokers and lenders51
- Home inspectors
Funeral services
Questions
How many property management companies are in Watauga County, NC?
As of September 2026, map listings count 15 property management companies in Watauga County. None of them are chain locations. The listings count property management companies. Official counts show 26 businesses with payroll classed as residential and commercial property managers in 2023, down 3.7% from 2019.
How much do households in Watauga County, NC spend on rent and homeowner costs?
About $291.1M a year, or $13,733 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 15 property management companies on map listings, housing spending per company is 65% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in. It is estimated from the incomes of the 21,198 households in Watauga County and national spending patterns by income.
How does Watauga County, NC compare with the U.S. for property management companies?
Watauga County has 7.1 property management companies per 10,000 households, 2.4 times the U.S. rate of 3.0. The index of housing spending per company is 35, where 100 is the U.S. At the U.S. ratio of property management companies to household spending, Watauga County would have about 5, against 15 on map listings. There is one business with payroll in the industry for every 815 households, against one for every 1,638 across the U.S. The official count fell 3.7% from 2019 to 2023, against +11.4% for the U.S.
How fast is Watauga County, NC growing?
Population estimates put Watauga County at 54,786 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 21,198 households. Median household income in Watauga County is $51,693, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Watauga County scores 11 for property management companies (low), #907 of 910 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Watauga County. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in Watauga County
Screening a site or an acquisition in Watauga County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.