Pets · County · North Carolina
Pet stores in Watauga County, NC
The pet stores in Watauga County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #840 of 974 scored counties
#49 of 52 scored counties in North Carolina
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.6M
- On pets · $785 a household
- Spending per listing
- $2.8M
- 39% below the U.S.
- Listings per 10k households
- 2.8
- 40% above the U.S.
- Population, 2025
- 54,786
- +0.6% since 2020
See the pet stores around any address in Watauga County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Watauga County scores 26 (lower middle) on the Groundwork market score for pet stores, ranking #840 of 974 scored counties and #49 of 52 scored counties in North Carolina. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 6 pet stores in Watauga County. 2 of them (33%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 2.8, 40% above the U.S. rate of 2.0.
Household spending on pets in Watauga County comes to about $16.6M a year: $785 per household, 14% below the U.S. average. That works out to $2.8M per store, 39% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in Watauga County: counts under 3 aren’t published. Between 2020 and 2025, the population of Watauga County grew 0.6%, slower than the U.S. (+3.1%).
How Watauga County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watauga County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.0 | 2.0 |
| Spending per listing | $2.8M | $4.6M | $4.5M |
| Households per official establishment | n/a | 12,707 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +9.8% | −1.6% |
| Population growth, 2020–2025 | +0.6% | +7.2% | +3.1% |
| Spending per household on pets | $785 | $899 | $909 |
| Median household income | $51,693 | $72,388 | $80,734 |
| Groundwork market score | 26 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Watauga County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Watauga County
- Population, 2025 estimate
- 54,786+0.6% since 2020
- Households
- 21,198
- Median age
- 35.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 312 sq. mi.
- People per square mile
- 176
- Median household income
- $51,693+8.8% vs. 2015–2019, before inflation
- Average household income
- $83,665
- Median home value
- $358,900
- Jobs located here
- 24,062
- Daytime population
- 59,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Watauga County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for pet stores, numbered among those based in North Carolina, with Watauga County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, NC | 84 | 17 | 2.0 | $5.5M | +11.7% | #28 of 974 |
| 2Durham County, NC | 83 | 14 | 1.0 | $10M | +7.7% | #31 of 974 |
| 3Johnston County, NC | 82 | 17 | 2.0 | $4.7M | +17.9% | #43 of 974 |
| 4Pitt County, NC | 75 | 9 | 1.2 | $6.5M | +5.4% | #95 of 974 |
| 5Orange County, NC | 75 | 13 | 2.3 | $4.7M | +6.1% | #107 of 974 |
| 6Wake County, NC | 74 | 105 | 2.3 | $5M | +11.2% | #115 of 974 |
| 7Chatham County, NC | 73 | 9 | 2.7 | $4M | +11.0% | #132 of 974 |
| 8Cabarrus County, NC | 72 | 11 | 1.3 | $7.7M | +9.9% | #134 of 974 |
| 9Harnett County, NC | 71 | 10 | 2.0 | $4.3M | +12.3% | #159 of 974 |
| 10Guilford County, NC | 70 | 37 | 1.7 | $5.2M | +4.4% | #169 of 974 |
| 49Watauga County, NC | 26 | 6 | 2.8 | $2.8M | +0.6% | #840 of 974 |
Other business types in Watauga County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses31
- Veterinarians23
- Pet grooming and boarding42
- Pet stores26
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Watauga County, NC?
Watauga County has 6 pet stores on map listings as of September 2026. 2 of them (33%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in Watauga County: counts under 3 are left out.
How much do households in Watauga County, NC spend on pets?
About $16.6M a year, or $785 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 pet stores on map listings, it comes to $2.8M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 21,198 households in Watauga County and national spending patterns by income.
How does Watauga County, NC compare with the U.S. for pet stores?
Watauga County has 2.8 pet stores per 10,000 households, 40% above the U.S. rate of 2.0. Spending per store is $2.8M, 39% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Watauga County would have about 4, against 6 on map listings.
How fast is Watauga County, NC growing?
Population estimates put Watauga County at 54,786 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 21,198 households. Median household income in Watauga County is $51,693, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Watauga County scores 26 for pet stores (lower middle), #840 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Watauga County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Watauga County
Screening a site or an acquisition in Watauga County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Watauga County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.