Groundwork

Pets · County · Kentucky

Pet grooming and boarding businesses in Marshall County, KY

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Marshall County, KY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #1,201 of 1,461 scored counties
#33 of 43 scored counties in Kentucky

Listings
7
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$10.9M
On pets · $824 a household
Spending per listing
$1.6M
39% below the U.S.
Listings per 10k households
5.3
47% above the U.S.
Population, 2025
31,659
−0.1% since 2020

See the pet grooming and boarding businesses around any address in Marshall County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet grooming and boarding businesses, Marshall County has a Groundwork market score of 29 (lower middle): #1,201 of 1,461 scored counties and #33 of 43 scored counties in Kentucky. That puts it in the bottom quarter of counties.

Household spending on pets in Marshall County comes to about $10.9M a year: $824 per household, 9% below the U.S. average. That is about $1.6M of household spending for each business on map listings, 39% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

Marshall County has 7 pet grooming and boarding businesses on map listings as of September 2026. None of them are chain locations, against 9% across the U.S. That comes to 5.3 for every 10,000 households, 47% above the U.S. rate of 3.6.

Official counts show 5 businesses with payroll classed as pet care (except veterinary) in Marshall County in 2023. That is one for every 2,642 households, against one for every 5,057 across the U.S. Population estimates show Marshall County declined 0.1% from 2020 to 2025, against +3.1% for the U.S.

How Marshall County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Marshall County, KY compared with Kentucky and the U.S.
MeasureMarshall CountyKentuckyU.S.
Listings per 10k households5.33.93.6
Spending per listing$1.6M$2.1M$2.5M
Households per official establishment2,6426,5035,057
Official establishment growth, 2019–2023n/a+39.5%+25.2%
Population growth, 2020–2025−0.1%+2.2%+3.1%
Spending per household on pets$824$824$909
Median household income$65,831$63,726$80,734
Groundwork market score2947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 5
Employees, 2023
16
Annual payroll, 2023
$336K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marshall County

Population, 2025 estimate
31,659−0.1% since 2020
Households
13,209
Median age
45.1
Homes lived in by their owners
82%
Vehicles per household
2.2
Land area
302 sq. mi.
People per square mile
105
Median household income
$65,831+19.5% vs. 2015–2019, before inflation
Average household income
$83,442
Median home value
$173,800
Jobs located here
11,371
Daytime population
29,795Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for pet grooming and boarding businesses, numbered among those based in Kentucky, with Marshall County marked.

Top counties in Kentucky

Counties in Kentucky ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kenton County, KY84213.1$3.1M+3.9%#30 of 1,461
2Jefferson County, KY73842.5$3.5M+1.6%#153 of 1,461
3Campbell County, KY72133.3$2.8M+2.5%#181 of 1,461
4Fayette County, KY70483.4$2.6M+2.2%#237 of 1,461
5Boone County, KY69214.1$2.6M+6.5%#261 of 1,461
6Warren County, KY64254.5$1.8M+10.6%#394 of 1,461
7Oldham County, KY63114.8$2.6M+4.9%#402 of 1,461
8Daviess County, KY63163.8$2.2M+1.5%#408 of 1,461
9Madison County, KY57184.9$1.7M+9.4%#570 of 1,461
10Henderson County, KY5252.7$2.9M−0.9%#671 of 1,461
33Marshall County, KY2975.3$1.6M−0.1%#1,201 of 1,461

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Marshall County, KY?

Map listings as of September 2026 show 7 pet grooming and boarding businesses in Marshall County. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 5 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Marshall County, KY spend on pets?

About $10.9M a year, or $824 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 7 pet grooming and boarding businesses on map listings, it comes to $1.6M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 13,209 households in Marshall County and national spending patterns by income.

How does Marshall County, KY compare with the U.S. for pet grooming and boarding businesses?

Marshall County has 5.3 pet grooming and boarding businesses per 10,000 households, 47% above the U.S. rate of 3.6. Spending per business is $1.6M, 39% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Marshall County would have about 4, against 7 on map listings. There is one business with payroll in the industry for every 2,642 households, against one for every 5,057 across the U.S.

How fast is Marshall County, KY growing?

Population estimates put Marshall County at 31,659 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 13,209 households. Median household income in Marshall County is $65,831, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 29 for pet grooming and boarding businesses (lower middle), #1,201 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.