Small-town market profile · Colorado
Steamboat Springs, CO area market data
Population, household spending and competition for 56 business types in the Steamboat Springs area, each scored against other small-town markets.
- Population, 2025
- 38,451
- +0.9% since 2020
- Households
- 16,671
- Median household income
- $95,400
- Median home value
- $564,500
- Jobs located here
- 19,359
- Highest market score
- 77
- Convenience stores, #43 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Steamboat Springs area by name and distance, and the households and spending within reach. Or open the report at the center of the Steamboat Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,451 people live in the Steamboat Springs area, in 16,671 households. Population estimates show the Steamboat Springs area grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Steamboat Springs area is $95,400 a year, 18% above the U.S. median of $80,734.
Set against the U.S., households in the Steamboat Springs area spend the most on child care and other personal services (an index of 138, where 100 is the U.S. average) and the least on clothing, shoes and related services (97).
The highest Groundwork market scores in the Steamboat Springs area are for convenience stores (77), optometrists and eye clinics (71) and grocery stores (71). The Steamboat Springs area ranks #43 of 529 scored small-town markets for convenience stores.
The Steamboat Springs area takes in 2 counties: Routt County and Moffat County. For its number of households, the Steamboat Springs area has the most map listings, relative to the U.S., for property management companies (3.4 times the U.S. rate) and the fewest for fast food and sandwich shops (28% below the U.S. rate).
All 56 business types in the Steamboat Springs area
Highest Groundwork market score first. Each score compares the Steamboat Springs area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 77 | #43 of 529 | 14 | 8.4 | $7.7M | 97 | Under 3 |
| Optometrists and eye care | 71 | #49 of 400 | 5 | 3.0 | $4.7M | 151 | 4 |
| Grocery stores | 71 | #64 of 506 | 8 | 4.8 | $13.4M | 144 | 8 |
| Collision repair and body shops | 70 | #58 of 387 | 5 | 3.0 | $4M | 131 | 6 |
| Nail salons | 70 | #64 of 387 | 8 | 4.8 | $2.3M | 138 | Under 3 |
| Grocery and convenience stores | 66 | #120 of 538 | 44 | 26.4 | $2.4M | 72 | 8 |
| Fast food and sandwich shops | 65 | #127 of 537 | 16 | 9.6 | $4.6M | 150 | 46 |
| Mortgage brokers and lenders | 63 | #38 of 177 | 5 | 3.0 | Index only | 165 | 4 |
| Car washes and detailing | 62 | #125 of 441 | 8 | 4.8 | $2.5M | 100 | 4 |
| Child care and preschools | 62 | #129 of 454 | 14 | 8.4 | $953K | 95 | 11 |
| Hair salons | 61 | #136 of 538 | 34 | 20.4 | $544K | 126 | 16 |
| Gyms | 59 | #159 of 506 | 16 | 9.6 | $1.4M | 105 | 9 |
| Pet stores | 58 | #66 of 220 | 5 | 3.0 | $3.7M | 81 | 4 |
| Roofing and gutters | 58 | #94 of 288 | 5 | 3.0 | $10.4M | 123 | 9 |
| Pet grooming and boarding | 58 | #136 of 387 | 8 | 4.8 | $2.3M | 90 | 11 |
| Gas stations | 58 | #189 of 536 | 31 | 18.6 | $1.6M | 68 | 19 |
| Home repair trades | 56 | #185 of 526 | 19 | 11.4 | $2.7M | 113 | 89 |
| Veterinarians | 55 | #161 of 398 | 8 | 4.8 | $2.3M | 84 | 10 |
| Pizza | 54 | #217 of 520 | 16 | 9.6 | $4.6M | 90 | 46 |
| Auto repair and car care | 54 | #225 of 538 | 77 | 46.2 | $262K | 97 | 43 |
| Auto repair shops | 53 | #251 of 538 | 45 | 27.0 | $447K | 101 | 31 |
| Martial arts and dance studios | 52 | #173 of 378 | 11 | 6.6 | $2M | 98 | 14 |
| Landscaping and lawn care | 51 | #176 of 399 | 9 | 5.4 | $2.7M | 91 | 40 |
| Salons, barbers and spas | 51 | #257 of 538 | 75 | 45.0 | $247K | 116 | 29 |
| Insurance agencies | 50 | #266 of 537 | 23 | 13.8 | $1.5M | 123 | 20 |
| Pet businesses | 48 | #304 of 527 | 29 | 17.4 | $629K | 72 | 25 |
| Chiropractors | 47 | #237 of 426 | 12 | 7.2 | $2M | 82 | 9 |
| HVAC and plumbing | 47 | #268 of 476 | 13 | 7.8 | $4M | 84 | 44 |
| Tire shops | 44 | #269 of 431 | 12 | 7.2 | $1.7M | 67 | 6 |
| Gyms, studios and classes | 44 | #346 of 535 | 39 | 23.4 | $559K | 84 | 23 |
| Primary care and pediatrics | 43 | #296 of 458 | 17 | 10.2 | $1.4M | 78 | 36 |
| Clothing and shoe stores | 43 | #331 of 536 | 32 | 19.2 | $1M | 82 | 30 |
| Clothing, shoes and laundry | 41 | #353 of 536 | 45 | 27.0 | $736K | 84 | 33 |
| Dentists and orthodontists | 41 | #356 of 526 | 23 | 13.8 | $1M | 105 | 19 |
| Bakeries and dessert shops | 39 | #373 of 507 | 23 | 13.8 | $3.2M | 77 | 17 |
| Doctors, dentists and clinics | 39 | #377 of 538 | 167 | 100.2 | $142K | 93 | 88 |
| Yoga, Pilates and fitness studios | 37 | #88 of 112 | 12 | 7.2 | $1.8M | 45 | 9 |
| Lawn, cleaning and pest control | 37 | #366 of 481 | 20 | 12.0 | $1.2M | 71 | 78 |
| Coffee shops and cafes | 37 | #407 of 529 | 36 | 21.6 | $2M | 55 | 14 |
| Restaurants and cafes | 35 | #419 of 538 | 281 | 168.6 | $260K | 70 | 136 |
| Spas and skin care | 34 | #421 of 504 | 30 | 18.0 | $617K | 70 | 7 |
| Sit-down restaurants | 34 | #437 of 538 | 156 | 93.6 | $469K | 71 | 75 |
| Physical therapy | 33 | #320 of 400 | 17 | 10.2 | $1.4M | 58 | 20 |
| Real estate agents and brokers | 32 | #491 of 533 | 114 | 68.4 | Index only | 52 | 102 |
| Real estate | 32 | #494 of 536 | 136 | 81.6 | Index only | 55 | 161 |
| Property management | 30 | #157 of 180 | 17 | 10.2 | Index only | 34 | 37 |
| House cleaning | 29 | #129 of 142 | 10 | 6.0 | $2.4M | 37 | 38 |
| Barbershops | Not scored | Not scored | 3 | 1.8 | $6.2M | 327 | 4 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $11M | 88 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.2 | $994K | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $11.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.1M | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $52M | Too few | 36 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $20.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Steamboat Springs area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.1M | $1,208 | 126 |
| Gasoline and other fuels | $50.3M | $3,019 | 116 |
| Food away from home | $73.1M | $4,385 | 108 |
| Groceries | $107.1M | $6,426 | 102 |
| Personal care products and services | $18.5M | $1,110 | 110 |
| Child care and other personal services | $13.3M | $800 | 138 |
| Memberships, classes and admissions | $21.8M | $1,308 | 133 |
| Medical and dental services | $23.7M | $1,419 | 110 |
| Pets | $18.3M | $1,095 | 120 |
| Clothing, shoes and related services | $33.1M | $1,988 | 97 |
| Vehicle insurance | $35.5M | $2,128 | 109 |
| Home repairs, maintenance and insurance | $52M | $3,117 | 103 |
| Lawn care, cleaning and other household services | $24M | $1,438 | 102 |
| Rent and homeowner costs | $322.7M | $19,355 | 116 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Steamboat Springs area
- Population, 2025 estimate
- 38,451+0.9% since 2020
- Households
- 16,671
- Median age
- 42.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 7,105 sq. mi.
- People per square mile
- 5
- Median household income
- $95,400
- Average household income
- $129,770
- Median home value
- $564,500
- Jobs located here
- 19,359
- Daytime population
- 36,698Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Steamboat Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Steamboat Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Steamboat Springs area 2
- Routt County, CO25,084 people
- Moffat County, CO13,207 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
Questions
How fast is the Steamboat Springs, CO area growing?
Population estimates put the Steamboat Springs area at 38,451 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 16,671 households.
How much do households in the Steamboat Springs, CO area spend?
Households in the Steamboat Springs area spend about $322.7M a year on rent and homeowner costs, $107.1M on groceries and $73.1M on food away from home. Relative to the U.S., household spending in the Steamboat Springs area runs highest on child care and other personal services (an index of 138, where 100 is the U.S. average) and lowest on clothing, shoes and related services (97).
Which business types have the highest market scores in the Steamboat Springs, CO area?
Of the business types scored in the Steamboat Springs area, convenience stores (77), optometrists and eye clinics (71) and grocery stores (71) have the highest Groundwork market scores. For convenience stores, that ranks #43 of 529 scored small-town markets.
How does the Steamboat Springs, CO area compare with the U.S.?
Median household income in the Steamboat Springs area is $95,400, 18% above the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $564,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (3.4 times the U.S. rate) and lowest for fast food and sandwich shops (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Steamboat Springs area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Steamboat Springs area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Colorado · Every U.S. market · How we measure
Screening a site or an acquisition in the Steamboat Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Steamboat Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.