Groundwork

Clothing and laundry · Small-town market · North Carolina

Clothing and shoe stores in the Shelby-Kings Mountain, NC area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Shelby-Kings Mountain, NC area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #245 of 536 scored small-town markets
#9 of 23 scored small-town markets based in North Carolina

Listings
50
15 chain locations (30%)
Official establishments
23
+9.5% since 2019
Household spending a year
$64.5M
On clothing, shoes and related services · $1,661 a household
Spending per listing
$1.3M
2% above the U.S.
Listings per 10k households
12.9
20% below the U.S.
Population, 2025
103,325
+3.4% since 2020

See the clothing and shoe stores around any address in the Shelby-Kings Mountain area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shelby-Kings Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 50 clothing and shoe stores in the Shelby-Kings Mountain area. Chain locations make up 30% of them, against 44% across the U.S. That is 12.9 per 10,000 households, 20% below the U.S. rate of 16.2.

Households in the Shelby-Kings Mountain area spend about $64.5M a year on clothing, shoes and related services, or $1,661 per household, 19% below the U.S. average. That is about $1.3M of household spending for each store on map listings, 2% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 23 businesses with payroll in the Shelby-Kings Mountain area classed as clothing and shoe stores, up 9.5% from 2019. That is one for every 1,689 households, against one for every 1,273 across the U.S. Another 80 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Shelby-Kings Mountain area grew 3.4%, in step with the U.S. (+3.1%). The Shelby-Kings Mountain area scores 53 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #245 of 536 scored small-town markets and #9 of 23 scored small-town markets based in North Carolina.

How the Shelby-Kings Mountain area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Shelby-Kings Mountain, NC area compared with North Carolina and the U.S.
MeasureShelby-Kings Mountain areaNorth CarolinaU.S.
Listings per 10k households12.915.416.2
Spending per listing$1.3M$1.2M$1.3M
Households per official establishment1,6891,2971,273
Official establishment growth, 2019–2023+9.5%−8.1%−12.2%
Population growth, 2020–2025+3.4%+7.2%+3.1%
Spending per household on clothing, shoes and related services$1,661$1,894$2,055
Median household income$58,534$72,388$80,734
Groundwork market score5347

Official counts and lending

Businesses

Official establishments, 2019 to 2023
23+9.5% over the period
Employees, 2023
177
Annual payroll, 2023
$2.7M
One-person businesses, 2023
80Businesses with no payroll
Map listings, September 2026
5015 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Shelby-Kings Mountain area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Shelby-Kings Mountain area

Population, 2025 estimate
103,325+3.4% since 2020
Households
38,850
Median age
41.3
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
464 sq. mi.
People per square mile
218
Median household income
$58,534+38.6% vs. 2015–2019, before inflation
Average household income
$76,018
Median home value
$200,000
Jobs located here
34,727
Daytime population
92,263Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Shelby-Kings Mountain area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Shelby-Kings Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for clothing and shoe stores, numbered among those based in North Carolina, with the Shelby-Kings Mountain area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC89316.2$2.9M+12.3%#8 of 536
2Brevard, NC73106.9$2.6M+2.9%#69 of 536
3Marion, NC68168.6$1.9M+1.5%#114 of 536
4New Bern, NC685811.1$1.5M+3.6%#116 of 536
5North Wilkesboro, NC65197.0$2.2M+0.6%#136 of 536
6Albemarle, NC642911.5$1.5M+9.8%#150 of 536
7Forest City, NC613212.0$1.3M+2.1%#174 of 536
8Waynesville, NC593211.8$1.4M+1.9%#194 of 536
9Shelby-Kings Mountain, NC535012.9$1.3M+3.4%#245 of 536
10Wilson, NC494313.0$1.3M+1.7%#284 of 536

Other business types in the Shelby-Kings Mountain area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Shelby-Kings Mountain, NC area?

There are 50 clothing and shoe stores on map listings in the Shelby-Kings Mountain area as of September 2026. 15 of them (30%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 23 businesses with payroll classed as clothing and shoe stores in 2023, up 9.5% from 2019. Official counts list 80 one-person businesses without payroll.

How much do households in the Shelby-Kings Mountain, NC area spend on clothing, shoes and related services?

About $64.5M a year, or $1,661 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 50 clothing and shoe stores on map listings, it comes to $1.3M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 38,850 households in the Shelby-Kings Mountain area and national spending patterns by income.

How does the Shelby-Kings Mountain, NC area compare with the U.S. for clothing and shoe stores?

The Shelby-Kings Mountain area has 12.9 clothing and shoe stores per 10,000 households, 20% below the U.S. rate of 16.2. Spending per store is $1.3M, 2% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Shelby-Kings Mountain area would have about 51, against 50 on map listings. There is one business with payroll in the industry for every 1,689 households, against one for every 1,273 across the U.S. The official count rose 9.5% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Shelby-Kings Mountain, NC area growing?

Population estimates put the Shelby-Kings Mountain area at 103,325 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 38,850 households. The median household income in the Shelby-Kings Mountain area is $58,534 a year, 27% below the U.S. median of $80,734. That rose 38.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shelby-Kings Mountain area scores 53 for clothing and shoe stores (upper middle), #245 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Shelby-Kings Mountain area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Shelby-Kings Mountain area

Screening a site or an acquisition in the Shelby-Kings Mountain area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Shelby-Kings Mountain area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.