Groundwork

Clothing and laundry · Small-town market · Illinois

Laundromats in the Rochelle, IL area

The laundromats in the Rochelle, IL area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$41.3M
On clothing, shoes and related services · $1,982 a household
Spending per listing
$13.8M
10% above the U.S.
Listings per 10k households
1.4
13% below the U.S.
Population, 2025
51,399
−0.7% since 2020

See the laundromats around any address in the Rochelle area

The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Rochelle area comes to about $41.3M a year: $1,982 per household, 4% below the U.S. average. Spread across 3 laundromats, that is $13.8M per laundromat, 10% above the U.S. figure of $12.5M. The spending figure covers all clothing, shoes and related services, not only laundromats.

There are 3 laundromats on map listings in the Rochelle area as of September 2026. That is 1.4 per 10,000 households, 13% below the U.S. rate of 1.6.

Official counts don’t publish a figure for coin-operated laundries in the Rochelle area, since they leave out counts under 3.

Between 2020 and 2025, the population of the Rochelle area declined 0.7%, against +3.1% for the U.S. With 3 laundromats on map listings, the Rochelle area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Rochelle area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Laundromats in Rochelle, IL area compared with Illinois and the U.S.
MeasureRochelle areaIllinoisU.S.
Listings per 10k households1.41.71.6
Spending per listing$13.8M$12.8M$12.5M
Households per official establishmentn/a10,62511,865
Official establishment growth, 2019–2023n/a+3.3%+3.0%
Population growth, 2020–2025−0.7%−0.6%+3.1%
Spending per household on clothing, shoes and related services$1,982$2,141$2,055
Median household income$82,132$83,390$80,734
Groundwork market scoreNot scored32

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as coin-operated laundries in the Rochelle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rochelle area

Population, 2025 estimate
51,399−0.7% since 2020
Households
20,821
Median age
42.4
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
759 sq. mi.
People per square mile
68
Median household income
$82,132+34.7% vs. 2015–2019, before inflation
Average household income
$98,173
Median home value
$189,200
Jobs located here
15,354
Daytime population
44,010Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochelle area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.

Or open the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.

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Laundromats across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for laundromats, numbered among those based in Illinois, with the Rochelle area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for laundromats by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Quincy, IL-MO5961.9$9.4M−2.0%#49 of 150
2Sterling, IL3962.6$7M−2.6%#101 of 150
3Ottawa, IL39203.2$5.9M−1.6%#103 of 150
4Centralia, IL2453.2$5.4M−3.4%#137 of 150
Rochelle, ILNot scored31.4$13.8M−0.7%

Other business types in the Rochelle area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many laundromats are in the Rochelle, IL area?

As of September 2026, map listings count 3 laundromats in the Rochelle area. The listings count laundromats. No official count is published for coin-operated laundries in the Rochelle area: counts under 3 are left out.

How much do households in the Rochelle, IL area spend on clothing, shoes and related services?

About $41.3M a year, or $1,982 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 3 laundromats on map listings, it comes to $13.8M per laundromat. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade. It is estimated from the incomes of the 20,821 households in the Rochelle area and national spending patterns by income.

How does the Rochelle, IL area compare with the U.S. for laundromats?

The Rochelle area has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $13.8M, 10% above the U.S. figure of $12.5M. The count on map listings matches the U.S. ratio of laundromats to household spending.

How fast is the Rochelle, IL area growing?

Population estimates put the Rochelle area at 51,399 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 20,821 households. Median household income in the Rochelle area is $82,132, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochelle area has no market score for laundromats: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochelle area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for laundromats · All 56 business types in the Rochelle area

Screening a site or an acquisition in the Rochelle area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.