Groundwork

Child care · Metro area · Iowa

Child care centers and preschools in the Iowa City, IA metro area

The child care centers and preschools in the Iowa City, IA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #329 of 387 scored metro areas
#4 of 8 scored metro areas based in Iowa

Listings
46
5 chain locations (11%)
Official establishments
75
+2.7% since 2019
Household spending a year
$32.2M
On child care and other personal services · $445 a household
Spending per listing
$700K
30% below the U.S.
Listings per 10k households
6.4
10% above the U.S.
Population, 2025
182,711
+4.1% since 2020

See the child care centers and preschools around any address in the Iowa City metro area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Iowa City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Iowa City metro area scores 30 (lower middle) on the Groundwork market score for child care centers and preschools, ranking #329 of 387 scored metro areas and #4 of 8 scored metro areas based in Iowa. That puts it in the bottom quarter of metro areas.

Households in the Iowa City metro area spend about $32.2M a year on child care and other personal services, or $445 per household, 23% below the U.S. average. That works out to $700K per center, 30% below the U.S. figure of $1M.

There are 46 child care centers and preschools on map listings in the Iowa City metro area as of September 2026. Chain locations make up 11% of them, against 12% across the U.S. That comes to 6.4 for every 10,000 households, 10% above the U.S. rate of 5.8.

The official count of businesses with payroll classed as child care services in the Iowa City metro area was 75 in 2023, up 2.7% from 2019. That is one for every 964 households, against one for every 1,573 across the U.S. Between 2020 and 2025, the population of the Iowa City metro area grew 4.1%, faster than the U.S. (+3.1%).

How the Iowa City metro area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Iowa City, IA metro area compared with Iowa and the U.S.
MeasureIowa City metro areaIowaU.S.
Listings per 10k households6.45.85.8
Spending per listing$700K$700K$1M
Households per official establishment9641,4701,573
Official establishment growth, 2019–2023+2.7%+5.8%+5.7%
Population growth, 2020–2025+4.1%+1.5%+3.1%
Spending per household on child care and other personal services$445$406$581
Median household income$75,088$75,059$80,734
Groundwork market score3024

Official counts and lending

Businesses

Official establishments, 2019 to 2023
75+2.7% over the period
Employees, 2023
1,238
Annual payroll, 2023
$23M
One-person businesses, 2023
386Businesses with no payroll
Map listings, September 2026
465 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in the Iowa City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Iowa City metro area

Population, 2025 estimate
182,711+4.1% since 2020
Households
72,313
Median age
35.3
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
1,182 sq. mi.
People per square mile
152
Median household income
$75,088+20.1% vs. 2015–2019, before inflation
Average household income
$107,246
Median home value
$293,600
Jobs located here
96,346
Daytime population
190,647Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Iowa City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Iowa City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Iowa

Every Iowa market ranked →

The highest-scoring metro areas in Iowa for child care centers and preschools, numbered among those based in Iowa (a market based in another state is listed without a number), with the Iowa City metro area marked.

Top metro areas in Iowa

Metro areas in Iowa ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Des Moines-West Des Moines, IA481685.7$836K+6.7%#210 of 387
2Ames, IA41234.6$890K+2.2%#258 of 387
3Davenport-Moline-Rock Island, IA-IL35895.5$728K−0.9%#294 of 387
4Iowa City, IA30466.4$700K+4.1%#329 of 387
Omaha, NE-IA293118.0$595K+4.2%#339 of 387
5Sioux City, IA-NE-SD27447.9$496K+1.0%#349 of 387
6Dubuque, IA25235.6$733K+0.1%#356 of 387
7Cedar Rapids, IA21776.8$627K+1.0%#371 of 387
8Waterloo-Cedar Falls, IA16547.8$483K+0.5%#378 of 387

Other business types in the Iowa City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Iowa City, IA metro area?

As of September 2026, map listings count 46 child care centers and preschools in the Iowa City metro area. 5 of them (11%) are chain locations. The listings count day care centers and preschools. Official counts show 75 businesses with payroll classed as child care services in 2023, up 2.7% from 2019. Official counts list 386 one-person businesses without payroll.

How much do households in the Iowa City, IA metro area spend on child care and other personal services?

About $32.2M a year, or $445 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 46 child care centers and preschools on map listings, it comes to $700K per center. It is estimated from the incomes of the 72,313 households in the Iowa City metro area and national spending patterns by income.

How does the Iowa City, IA metro area compare with the U.S. for child care centers and preschools?

The Iowa City metro area has 6.4 child care centers and preschools per 10,000 households, 10% above the U.S. rate of 5.8. Spending per center is $700K, 30% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Iowa City metro area would have about 32, against 46 on map listings. There is one business with payroll in the industry for every 964 households, against one for every 1,573 across the U.S. The official count rose 2.7% from 2019 to 2023, against +5.7% for the U.S.

How fast is the Iowa City, IA metro area growing?

Population estimates put the Iowa City metro area at 182,711 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 72,313 households. Median household income in the Iowa City metro area is $75,088, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Iowa City metro area scores 30 for child care centers and preschools (lower middle), #329 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Iowa City metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Iowa City metro area

Screening a site or an acquisition in the Iowa City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Iowa City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.