Groundwork

Beauty and personal care · Small-town market · North Carolina

Barbershops in the Sanford, NC area

Competitor counts, household spending and official business counts for barbershops in the Sanford, NC area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #262 of 377 scored small-town markets
#12 of 21 scored small-town markets based in North Carolina

Listings
22
3 chain locations (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$20.7M
On personal care products and services · $822 a household
Spending per listing
$940K
50% below the U.S.
Listings per 10k households
8.7
64% above the U.S.
Population, 2025
70,258
+10.8% since 2020

See the barbershops around any address in the Sanford area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sanford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 22 barbershops in the Sanford area. 3 of them (14%) are chain locations, against 12% across the U.S. That comes to 8.7 for every 10,000 households, 64% above the U.S. rate of 5.3.

Households in the Sanford area spend about $20.7M a year on personal care products and services, or $822 per household, 18% below the U.S. average. Spread across 22 barbershops, that is $940K per shop, 50% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Sanford area: counts under 3 aren’t published. Official counts also show 27 one-person businesses without payroll.

Population estimates put the population change in the Sanford area from 2020 to 2025 at +10.8%, faster than the U.S. (+3.1%). For barbershops, the Sanford area has a Groundwork market score of 39 (lower middle): #262 of 377 scored small-town markets and #12 of 21 scored small-town markets based in North Carolina.

How the Sanford area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Sanford, NC area compared with North Carolina and the U.S.
MeasureSanford areaNorth CarolinaU.S.
Listings per 10k households8.75.65.3
Spending per listing$940K$1.6M$1.9M
Households per official establishmentn/a22,07416,589
Official establishment growth, 2019–2023n/a+33.8%+28.5%
Population growth, 2020–2025+10.8%+7.2%+3.1%
Spending per household on personal care products and services$822$897$1,005
Median household income$65,387$72,388$80,734
Groundwork market score3942

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
27Businesses with no payroll
Map listings, September 2026
223 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Sanford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sanford area

Population, 2025 estimate
70,258+10.8% since 2020
Households
25,145
Median age
39.7
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
255 sq. mi.
People per square mile
258
Median household income
$65,387+30.8% vs. 2015–2019, before inflation
Average household income
$81,746
Median home value
$240,200
Jobs located here
27,081
Daytime population
64,849Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sanford area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Sanford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for barbershops, numbered among those based in North Carolina, with the Sanford area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kill Devil Hills, NC7574.2$2.4M+3.3%#45 of 377
2Morehead City, NC68123.8$2.4M+4.1%#80 of 377
3Waynesville, NC6772.6$3.2M+1.9%#85 of 377
4Anderson Creek, NC66204.0$2.1M+12.3%#97 of 377
5Forest City, NC4993.4$2.2M+2.1%#206 of 377
6North Wilkesboro, NC4783.0$2.5M+0.6%#215 of 377
7Marion, NC4673.8$2.1M+1.5%#219 of 377
8Mount Airy, NC45113.7$2.1M+1.3%#225 of 377
9Shelby-Kings Mountain, NC45184.6$1.7M+3.4%#226 of 377
10Albemarle, NC44155.9$1.4M+9.8%#231 of 377
12Sanford, NC39228.7$940K+10.8%#262 of 377

Other business types in the Sanford area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Sanford, NC area?

There are 22 barbershops on map listings in the Sanford area as of September 2026. 3 of them (14%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Sanford area: counts under 3 are left out. Official counts list 27 one-person businesses without payroll.

How much do households in the Sanford, NC area spend on personal care products and services?

About $20.7M a year, or $822 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 22 barbershops on map listings, it comes to $940K per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 25,145 households in the Sanford area and national spending patterns by income.

How does the Sanford, NC area compare with the U.S. for barbershops?

The Sanford area has 8.7 barbershops per 10,000 households, 64% above the U.S. rate of 5.3. Spending per shop is $940K, 50% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Sanford area would have about 11, against 22 on map listings.

How fast is the Sanford, NC area growing?

Population estimates put the Sanford area at 70,258 people in 2025, up 10.8% since 2020, faster than the U.S. (+3.1%). It has 25,145 households. Median household income in the Sanford area is $65,387, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sanford area scores 39 for barbershops (lower middle), #262 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sanford area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Sanford area

Screening a site or an acquisition in the Sanford area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sanford area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.