Food and drink · Metro area · Connecticut
Bakeries and dessert shops in the Waterbury-Shelton, CT metro area
The bakeries and dessert shops in the Waterbury-Shelton, CT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #119 of 387 scored metro areas
#1 of 5 scored metro areas based in Connecticut
- Listings
- 163
- 54 chain locations (33%)
- Official establishments
- 117
- All snack bars and retail bakeries
- Household spending a year
- $757.3M
- On food away from home · $4,205 a household
- Spending per listing
- $4.6M
- 12% above the U.S.
- Listings per 10k households
- 9.0
- 8% below the U.S.
- Population, 2025
- 463,349
- +3.2% since 2020
See the bakeries and dessert shops around any address in the Waterbury-Shelton metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterbury-Shelton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 163 bakeries and dessert shops in the Waterbury-Shelton metro area. Of those, 54 are chain locations, or 33%, against 35% across the U.S. That comes to 9.0 for every 10,000 households, 8% below the U.S. rate of 9.8.
Household spending on food away from home in the Waterbury-Shelton metro area comes to about $757.3M a year: $4,205 per household, 3% above the U.S. average. That is about $4.6M of household spending for each shop on map listings, 12% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Waterbury-Shelton metro area was 117 in 2023. That is one for every 1,539 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 19 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $2.5M have gone to businesses classed as snack bars and retail bakeries in the Waterbury-Shelton metro area.
Population estimates show the Waterbury-Shelton metro area grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). For bakeries and dessert shops, the Waterbury-Shelton metro area has a Groundwork market score of 60 (upper middle): #119 of 387 scored metro areas and #1 of 5 scored metro areas based in Connecticut.
How the Waterbury-Shelton metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waterbury-Shelton metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 11.3 | 9.8 |
| Spending per listing | $4.6M | $4M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,539 | 1,095 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +7.2% | +24.6% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on food away from home | $4,205 | $4,498 | $4,070 |
| Median household income | $86,191 | $95,781 | $80,734 |
| Groundwork market score | 60 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 117All snack bars and retail bakeries
- Employees, 2023
- 1,409
- Annual payroll, 2023
- $31.5M
- One-person businesses, 2023
- 19All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 16354 chain locations
- Listings at the U.S. rate for this spending
- 183The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.5M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Waterbury-Shelton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Waterbury-Shelton metro area
- Population, 2025 estimate
- 463,349+3.2% since 2020
- Households
- 180,116
- Median age
- 42.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 413 sq. mi.
- People per square mile
- 1,102
- Median household income
- $86,191
- Average household income
- $114,324
- Median home value
- $317,700
- Jobs located here
- 164,434
- Daytime population
- 395,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterbury-Shelton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Waterbury-Shelton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for bakeries and dessert shops, numbered among those based in Connecticut, with the Waterbury-Shelton metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 60 | 163 | 9.0 | $4.6M | +3.2% | #119 of 387 |
| 2Bridgeport-Stamford-Danbury, CT | 47 | 438 | 12.3 | $4M | +3.7% | #226 of 387 |
| 3Hartford-West Hartford-East Hartford, CT | 45 | 516 | 11.1 | $4M | +3.0% | #246 of 387 |
| 4New Haven, CT | 42 | 254 | 11.0 | $3.9M | +2.5% | #263 of 387 |
| 5Norwich-New London-Willimantic, CT | 36 | 148 | 12.8 | $3.3M | +2.0% | #307 of 387 |
Other business types in the Waterbury-Shelton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes73
- Sit-down restaurants66
- Fast food and sandwich shops73
- Pizza56
- Coffee shops and cafes69
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Waterbury-Shelton, CT metro area?
The Waterbury-Shelton metro area has 163 bakeries and dessert shops on map listings as of September 2026. 54 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 117 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 19 one-person businesses without payroll.
How much do households in the Waterbury-Shelton, CT metro area spend on food away from home?
About $757.3M a year, or $4,205 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 163 bakeries and dessert shops on map listings, it comes to $4.6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 180,116 households in the Waterbury-Shelton metro area and national spending patterns by income.
How does the Waterbury-Shelton, CT metro area compare with the U.S. for bakeries and dessert shops?
The Waterbury-Shelton metro area has 9.0 bakeries and dessert shops per 10,000 households, 8% below the U.S. rate of 9.8. Spending per shop is $4.6M, 12% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Waterbury-Shelton metro area would have about 183, against 163 on map listings. There is one business with payroll in the industry for every 1,539 households, against one for every 1,369 across the U.S.
How fast is the Waterbury-Shelton, CT metro area growing?
Population estimates put the Waterbury-Shelton metro area at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households. Median household income in the Waterbury-Shelton metro area is $86,191, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterbury-Shelton metro area scores 60 for bakeries and dessert shops (upper middle), #119 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterbury-Shelton metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Waterbury-Shelton metro area
Screening a site or an acquisition in the Waterbury-Shelton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterbury-Shelton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.