County profile · Wyoming
Sweetwater County, WY market data
Population, household spending and competition for 56 business types in Sweetwater County, each scored against other counties.
- Population, 2025
- 41,267
- −2.2% since 2020
- Households
- 17,502
- Median household income
- $75,034
- +0.3% vs. 2015–2019, before inflation
- Median home value
- $251,400
- Jobs located here
- 21,166
- Highest market score
- 69
- Grocery stores, #426 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Sweetwater County by name and distance, and the households and spending within reach. Or open the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 41,267 people live in Sweetwater County, in 17,502 households. Population estimates put the population change in Sweetwater County from 2020 to 2025 at −2.2%, against +3.1% for the U.S. The median household income in Sweetwater County is $75,034 a year, 7% below the U.S. median of $80,734. That rose 0.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sweetwater County spend the most on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in Sweetwater County are for grocery stores (69), martial arts and dance studios (68) and hair salons (65). Sweetwater County ranks #426 of 2,070 scored counties for grocery stores.
Sweetwater County is part of the Rock Springs area. For its number of households, Sweetwater County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for real estate agents and brokers (40% below the U.S. rate).
All 56 business types in Sweetwater County
Highest Groundwork market score first. Each score compares Sweetwater County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 69 | #426 of 2,070 | 6 | 3.4 | $17.3M | 186 | 5 |
| Martial arts and dance studios | 68 | #197 of 1,334 | 6 | 3.4 | $2.9M | 144 | 3 |
| Hair salons | 65 | #447 of 2,339 | 30 | 17.1 | $566K | 132 | 5 |
| Primary care and pediatrics | 64 | #397 of 1,656 | 8 | 4.6 | $2.7M | 153 | 11 |
| Real estate agents and brokers | 62 | #480 of 2,176 | 32 | 18.3 | Index only | 174 | 7 |
| Pet businesses | 61 | #630 of 2,200 | 23 | 13.1 | $714K | 81 | 5 |
| Gyms, studios and classes | 60 | #577 of 2,088 | 20 | 11.4 | $875K | 132 | 8 |
| Gyms | 58 | #599 of 1,792 | 12 | 6.9 | $1.5M | 112 | 5 |
| Pet grooming and boarding | 55 | #602 of 1,461 | 7 | 4.0 | $2.3M | 92 | Under 3 |
| Pizza | 55 | #820 of 2,090 | 11 | 6.3 | $6M | 119 | 33 |
| Collision repair and body shops | 54 | #559 of 1,327 | 5 | 2.9 | $4.3M | 138 | 8 |
| Child care and preschools | 54 | #706 of 1,611 | 10 | 5.7 | $1.1M | 108 | 11 |
| Grocery and convenience stores | 53 | #1,088 of 2,402 | 41 | 23.4 | $2.5M | 75 | 6 |
| Barbershops | 52 | #640 of 1,356 | 7 | 4.0 | $2.4M | 129 | Under 3 |
| Bakeries and dessert shops | 52 | #840 of 1,889 | 11 | 6.3 | $6M | 146 | 12 |
| Real estate | 52 | #984 of 2,229 | 45 | 25.7 | Index only | 156 | 19 |
| Veterinarians | 51 | #711 of 1,485 | 7 | 4.0 | $2.3M | 86 | 5 |
| Car washes and detailing | 47 | #794 of 1,451 | 8 | 4.6 | $2.7M | 105 | 5 |
| Auto repair shops | 47 | #1,324 of 2,378 | 45 | 25.7 | $472K | 106 | 25 |
| Salons, barbers and spas | 45 | #1,453 of 2,385 | 68 | 38.9 | $250K | 117 | 15 |
| Fast food and sandwich shops | 42 | #1,441 of 2,222 | 26 | 14.9 | $2.6M | 84 | 33 |
| Clothing and shoe stores | 41 | #1,364 of 2,087 | 25 | 14.3 | $1.2M | 95 | 6 |
| Sit-down restaurants | 40 | #1,621 of 2,405 | 93 | 53.1 | $714K | 108 | 35 |
| Nail salons | 38 | #992 of 1,328 | 13 | 7.4 | $1.3M | 78 | 3 |
| Mortgage brokers and lenders | 37 | #679 of 887 | 10 | 5.7 | Index only | 78 | 3 |
| Clothing, shoes and laundry | 37 | #1,631 of 2,210 | 41 | 23.4 | $738K | 84 | 6 |
| Auto repair and car care | 37 | #1,771 of 2,401 | 86 | 49.1 | $247K | 92 | 39 |
| Tire shops | 36 | #1,117 of 1,530 | 11 | 6.3 | $1.9M | 77 | 7 |
| Home repair trades | 36 | #1,645 of 2,057 | 20 | 11.4 | $2.4M | 97 | 43 |
| Restaurants and cafes | 35 | #1,823 of 2,405 | 192 | 109.7 | $346K | 93 | 80 |
| HVAC and plumbing | 34 | #1,388 of 1,707 | 11 | 6.3 | $4.3M | 90 | 22 |
| Insurance agencies | 33 | #1,712 of 2,272 | 33 | 18.9 | $1.2M | 93 | 19 |
| Chiropractors | 32 | #1,219 of 1,490 | 10 | 5.7 | $2.2M | 91 | 9 |
| Dentists and orthodontists | 32 | #1,585 of 1,886 | 24 | 13.7 | $908K | 92 | 14 |
| Coffee shops and cafes | 32 | #1,678 of 2,063 | 22 | 12.6 | $3M | 81 | 12 |
| Doctors, dentists and clinics | 32 | #2,016 of 2,394 | 132 | 75.4 | $165K | 108 | 58 |
| Spas and skin care | 31 | #1,499 of 1,769 | 18 | 10.3 | $944K | 108 | 7 |
| Gas stations | 28 | #2,033 of 2,358 | 47 | 26.9 | $1.2M | 49 | 28 |
| Physical therapy | 26 | #1,259 of 1,422 | 11 | 6.3 | $2M | 82 | 16 |
| Convenience stores | 26 | #1,917 of 2,261 | 31 | 17.7 | $3.3M | 42 | Under 3 |
| Electricians | 24 | #1,056 of 1,160 | 6 | 3.4 | $7.8M | 65 | 18 |
| Optometrists and eye care | 21 | #1,196 of 1,302 | 11 | 6.3 | $2M | 63 | 5 |
| Laundromats | 9 | #770 of 785 | 6 | 3.4 | $5M | 40 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.3 | $4.1M | 91 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.7 | $611K | 90 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.7 | $15.7M | 186 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $10.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 8 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $8.7M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22M | Too few | 20 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.6 | $22M | Too few | 33 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 13 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Sweetwater County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.3M | $1,215 | 127 |
| Gasoline and other fuels | $54.7M | $3,123 | 120 |
| Food away from home | $66.4M | $3,792 | 93 |
| Groceries | $103.7M | $5,924 | 94 |
| Personal care products and services | $17M | $971 | 97 |
| Child care and other personal services | $10.8M | $616 | 106 |
| Memberships, classes and admissions | $17.5M | $999 | 102 |
| Medical and dental services | $21.8M | $1,245 | 97 |
| Pets | $16.4M | $939 | 103 |
| Clothing, shoes and related services | $30.2M | $1,728 | 84 |
| Vehicle insurance | $38.6M | $2,205 | 113 |
| Home repairs, maintenance and insurance | $47.1M | $2,689 | 89 |
| Lawn care, cleaning and other household services | $22M | $1,259 | 89 |
| Rent and homeowner costs | $303.5M | $17,339 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sweetwater County
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sweetwater County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sweetwater County, WY growing?
Population estimates put Sweetwater County at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. Against the 2015–2019 survey, median household income rose 0.3%, before inflation.
How much do households in Sweetwater County, WY spend?
Households in Sweetwater County spend about $303.5M a year on rent and homeowner costs, $103.7M on groceries and $66.4M on food away from home. Relative to the U.S., household spending in Sweetwater County runs highest on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in Sweetwater County, WY?
Of the business types scored in Sweetwater County, grocery stores (69), martial arts and dance studios (68) and hair salons (65) have the highest Groundwork market scores. For grocery stores, that ranks #426 of 2,070 scored counties.
How does Sweetwater County, WY compare with the U.S.?
Median household income in Sweetwater County is $75,034, 7% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $251,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for real estate agents and brokers (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Sweetwater County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sweetwater County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sweetwater County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.