County profile · Wyoming
Lincoln County, WY market data
How Lincoln County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,180
- +7.8% since 2020
- Households
- 8,324
- Median household income
- $89,330
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $372,600
- Jobs located here
- 7,080
- Highest market score
- 92
- Fast food and sandwich shops, #8 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lincoln County has an estimated 21,180 people and 8,324 households. Population estimates show Lincoln County grew 7.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Lincoln County is $89,330, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Of the business types scored in Lincoln County, fast food and sandwich shops (92); clothing, shoe and laundry businesses (72); and pet businesses (71) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #8 of 2,222 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (38% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 92 | #8 of 2,222 | 5 | 6.0 | $6.9M | 225 | 9 |
| Clothing, shoes and laundry | 72 | #327 of 2,210 | 12 | 14.4 | $1.3M | 146 | 3 |
| Pet businesses | 71 | #239 of 2,200 | 6 | 7.2 | $1.4M | 162 | 8 |
| Gyms, studios and classes | 69 | #281 of 2,088 | 11 | 13.2 | $861K | 130 | 6 |
| Pizza | 68 | #381 of 2,090 | 10 | 12.0 | $3.4M | 67 | 9 |
| Bakeries and dessert shops | 66 | #367 of 1,889 | 6 | 7.2 | $5.7M | 138 | 7 |
| Auto repair shops | 65 | #523 of 2,378 | 20 | 24.0 | $543K | 122 | 15 |
| Clothing and shoe stores | 65 | #538 of 2,087 | 11 | 13.2 | $1.4M | 110 | 3 |
| Home repair trades | 63 | #436 of 2,057 | 7 | 8.4 | $3.4M | 142 | 52 |
| Auto repair and car care | 61 | #710 of 2,401 | 39 | 46.9 | $278K | 104 | 17 |
| Convenience stores | 61 | #740 of 2,261 | 11 | 13.2 | $4.7M | 60 | Under 3 |
| Spas and skin care | 60 | #522 of 1,769 | 7 | 8.4 | $1.2M | 142 | 3 |
| Gyms | 60 | #527 of 1,792 | 7 | 8.4 | $1.4M | 104 | 6 |
| Insurance agencies | 58 | #838 of 2,272 | 10 | 12.0 | $1.9M | 155 | 13 |
| Salons, barbers and spas | 57 | #799 of 2,385 | 33 | 39.6 | $264K | 124 | 13 |
| Child care and preschools | 55 | #697 of 1,611 | 8 | 9.6 | $727K | 73 | 6 |
| Grocery and convenience stores | 55 | #1,002 of 2,402 | 23 | 27.6 | $2.3M | 67 | 6 |
| Hair salons | 53 | #1,026 of 2,339 | 21 | 25.2 | $415K | 96 | 7 |
| Restaurants and cafes | 53 | #1,070 of 2,405 | 95 | 114.1 | $361K | 97 | 41 |
| Grocery stores | 51 | #1,002 of 2,070 | 9 | 10.8 | $5.8M | 62 | 4 |
| Real estate | 51 | #1,044 of 2,229 | 27 | 32.4 | Index only | 131 | 29 |
| Lawn, cleaning and pest control | 50 | #858 of 1,771 | 7 | 8.4 | $1.6M | 95 | 31 |
| Real estate agents and brokers | 49 | #1,113 of 2,176 | 24 | 28.8 | Index only | 117 | 20 |
| Doctors, dentists and clinics | 49 | #1,251 of 2,394 | 71 | 85.3 | $156K | 102 | 27 |
| Coffee shops and cafes | 48 | #1,114 of 2,063 | 11 | 13.2 | $3.1M | 84 | 7 |
| Chiropractors | 47 | #850 of 1,490 | 6 | 7.2 | $1.8M | 77 | 4 |
| Sit-down restaurants | 45 | #1,436 of 2,405 | 57 | 68.5 | $601K | 91 | 25 |
| Dentists and orthodontists | 44 | #1,171 of 1,886 | 12 | 14.4 | $923K | 94 | 9 |
| Gas stations | 44 | #1,449 of 2,358 | 22 | 26.4 | $1.3M | 53 | 16 |
| Optometrists and eye care | 40 | #919 of 1,302 | 5 | 6.0 | $2.2M | 71 | 3 |
| Physical therapy | 33 | #1,164 of 1,422 | 10 | 12.0 | $1.1M | 46 | 8 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.8 | $6M | 127 | 22 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.8 | $2.8M | 96 | 23 |
| Veterinarians | Not scored | Not scored | 4 | 4.8 | $2.1M | 78 | 8 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $2.9M | 154 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.6 | $3.6M | 144 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.6 | $3.6M | 117 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.6 | $3.2M | 156 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.6 | $3.7M | 37 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.6 | $3.6M | 145 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $12M | Too few | 27 |
| Funeral homes | Not scored | Not scored | 2 | 2.4 | $587K | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.4 | Index only | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $4.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 2.4 | $5.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $10.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.2 | $8.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $8.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.2 | $11.1M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $24.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $9.5M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $1,304 | 136 |
| Gasoline and other fuels | $27.6M | $3,312 | 128 |
| Food away from home | $34.3M | $4,117 | 101 |
| Groceries | $51.9M | $6,230 | 99 |
| Personal care products and services | $8.7M | $1,047 | 104 |
| Child care and other personal services | $5.8M | $698 | 120 |
| Memberships, classes and admissions | $9.5M | $1,138 | 116 |
| Medical and dental services | $11.1M | $1,330 | 103 |
| Pets | $8.5M | $1,026 | 113 |
| Clothing, shoes and related services | $15.4M | $1,854 | 90 |
| Vehicle insurance | $19.4M | $2,331 | 119 |
| Home repairs, maintenance and insurance | $24.1M | $2,894 | 96 |
| Lawn care, cleaning and other household services | $11.2M | $1,347 | 95 |
| Rent and homeowner costs | $153.2M | $18,403 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 21,180+7.8% since 2020
- Households
- 8,324
- Median age
- 42.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.4
- Land area
- 4,075 sq. mi.
- People per square mile
- 5
- Median household income
- $89,330+33.4% vs. 2015–2019, before inflation
- Average household income
- $107,360
- Median home value
- $372,600
- Jobs located here
- 7,080
- Daytime population
- 19,467Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Lincoln County, WY growing?
Population estimates put Lincoln County at 21,180 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 8,324 households. Median household income rose 33.4% from the 2015–2019 survey, before inflation.
How much do households in Lincoln County, WY spend?
Households in Lincoln County spend about $153.2M a year on rent and homeowner costs, $51.9M on groceries and $34.3M on food away from home. Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
Which business types have the highest market scores in Lincoln County, WY?
The highest Groundwork market scores in Lincoln County are for fast food and sandwich shops (92); clothing, shoe and laundry businesses (72); and pet businesses (71). Lincoln County ranks #8 of 2,222 scored counties for fast food and sandwich shops.
How does Lincoln County, WY compare with the U.S.?
The median household income in Lincoln County is $89,330 a year, 11% above the U.S. median of $80,734. The population rose 7.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $372,600, against $332,700 for the U.S. For its number of households, Lincoln County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.