Beauty and personal care · County · Wyoming
Spas and skin care studios in Sweetwater County, WY
Competitor counts, household spending and official business counts for spas and skin care studios in Sweetwater County, WY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,499 of 1,769 scored counties
#11 of 13 scored counties in Wyoming
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $17M
- On personal care products and services · $971 a household
- Spending per listing
- $944K
- 8% above the U.S.
- Listings per 10k households
- 10.3
- 10% below the U.S.
- Population, 2025
- 41,267
- −2.2% since 2020
See the spas and skin care studios around any address in Sweetwater County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sweetwater County scores 31 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,499 of 1,769 scored counties and #11 of 13 scored counties in Wyoming. That puts it in the bottom quarter of counties.
Households in Sweetwater County spend about $17M a year on personal care products and services, or $971 per household, 3% below the U.S. average. That is about $944K of household spending for each studio on map listings, 8% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Sweetwater County has 18 spas and skin care studios on map listings as of September 2026. One of them (6%) is a chain location, against 10% across the U.S. That is 10.3 per 10,000 households, 10% below the U.S. rate of 11.5.
In 2023, official counts showed 7 businesses with payroll in Sweetwater County classed as other personal care services. That is one for every 2,500 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Sweetwater County declined 2.2%, against +3.1% for the U.S.
How Sweetwater County compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sweetwater County | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 11.4 | 11.5 |
| Spending per listing | $944K | $855K | $876K |
| Households per official establishment | 2,500 | 5,407 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +55.2% | +29.8% |
| Population growth, 2020–2025 | −2.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $971 | $977 | $1,005 |
| Median household income | $75,034 | $76,176 | $80,734 |
| Groundwork market score | 31 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 7
- Employees, 2023
- 30
- Annual payroll, 2023
- $562K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Sweetwater County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sweetwater County
- Population, 2025 estimate
- 41,267−2.2% since 2020
- Households
- 17,502
- Median age
- 38.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 10,427 sq. mi.
- People per square mile
- 4
- Median household income
- $75,034+0.3% vs. 2015–2019, before inflation
- Average household income
- $97,925
- Median home value
- $251,400
- Jobs located here
- 21,166
- Daytime population
- 41,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sweetwater County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wyoming
Every Wyoming market ranked →The highest-scoring counties in Wyoming for spas and skin care studios, numbered among those based in Wyoming, with Sweetwater County marked.
Top counties in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany County, WY | 61 | 12 | 7.0 | $1.3M | +3.9% | #487 of 1,769 |
| 2Lincoln County, WY | 60 | 7 | 8.4 | $1.2M | +7.8% | #522 of 1,769 |
| 3Laramie County, WY | 57 | 35 | 8.1 | $1.2M | +2.2% | #618 of 1,769 |
| 4Converse County, WY | 55 | 5 | 8.7 | $1.1M | +0.6% | #699 of 1,769 |
| 5Uinta County, WY | 43 | 9 | 11.7 | $839K | +1.3% | #1,149 of 1,769 |
| 6Park County, WY | 41 | 21 | 15.8 | $605K | +5.1% | #1,226 of 1,769 |
| 7Sheridan County, WY | 41 | 22 | 15.9 | $588K | +7.2% | #1,228 of 1,769 |
| 8Campbell County, WY | 38 | 35 | 19.5 | $536K | +2.1% | #1,344 of 1,769 |
| 9Fremont County, WY | 35 | 16 | 10.6 | $847K | +0.7% | #1,413 of 1,769 |
| 10Natrona County, WY | 32 | 44 | 13.0 | $743K | +0.3% | #1,485 of 1,769 |
| 11Sweetwater County, WY | 31 | 18 | 10.3 | $944K | −2.2% | #1,499 of 1,769 |
Other business types in Sweetwater County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons65
- Barbershops52
- Nail salons38
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Sweetwater County, WY?
Map listings as of September 2026 show 18 spas and skin care studios in Sweetwater County. One of them (6%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in Sweetwater County, WY spend on personal care products and services?
About $17M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18 spas and skin care studios on map listings, it comes to $944K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,502 households in Sweetwater County and national spending patterns by income.
How does Sweetwater County, WY compare with the U.S. for spas and skin care studios?
Sweetwater County has 10.3 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $944K, 8% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Sweetwater County would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 2,500 households, against one for every 4,055 across the U.S.
How fast is Sweetwater County, WY growing?
Population estimates put Sweetwater County at 41,267 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 17,502 households. The median household income in Sweetwater County is $75,034 a year, 7% below the U.S. median of $80,734. That rose 0.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sweetwater County scores 31 for spas and skin care studios (lower middle), #1,499 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sweetwater County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Sweetwater County
Screening a site or an acquisition in Sweetwater County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sweetwater County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.