Groundwork

Pets · County · Wisconsin

Pet businesses in Grant County, WI

The pet businesses in Grant County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #1,932 of 2,200 scored counties
#62 of 67 scored counties in Wisconsin

Listings
32
2 chain locations (6%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$15.5M
On pets · $776 a household
Spending per listing
$484K
45% below the U.S.
Listings per 10k households
16.0
54% above the U.S.
Population, 2025
52,446
+0.9% since 2020

See the pet businesses around any address in Grant County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Grant County is 28 (lower middle), #1,932 of 2,200 scored counties and #62 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 32 pet businesses in Grant County. Of those, 2 are chain locations, or 6%, against 17% across the U.S. That is 16.0 per 10,000 households, 54% above the U.S. rate of 10.4.

Household spending on pets in Grant County comes to about $15.5M a year: $776 per household, 15% below the U.S. average. Spread across 32 pet businesses, that is $484K per business, 45% below the U.S. figure of $878K.

Official counts show 13 businesses with payroll classed as pet care, veterinarians and pet stores in Grant County in 2023. That is one for every 1,535 households, against one for every 1,852 across the U.S. Population estimates show Grant County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%).

How Grant County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Grant County, WI compared with Wisconsin and the U.S.
MeasureGrant CountyWisconsinU.S.
Listings per 10k households16.011.810.4
Spending per listing$484K$730K$878K
Households per official establishment1,5351,7211,852
Official establishment growth, 2019–2023n/a+8.5%+11.4%
Population growth, 2020–2025+0.9%+1.3%+3.1%
Spending per household on pets$776$861$909
Median household income$66,858$77,485$80,734
Groundwork market score2837

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 13
Employees, 2023
119
Annual payroll, 2023
$4.8M
One-person businesses, 2023
30Businesses with no payroll
Map listings, September 2026
322 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Grant County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Grant County

Population, 2025 estimate
52,446+0.9% since 2020
Households
19,960
Median age
38.7
Homes lived in by their owners
70%
Vehicles per household
2.0
Land area
1,148 sq. mi.
People per square mile
45
Median household income
$66,858+22.0% vs. 2015–2019, before inflation
Average household income
$86,594
Median home value
$200,700
Jobs located here
17,860
Daytime population
45,715Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Grant County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Grant County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pierce County, WI701811.3$824K+3.1%#291 of 2,200
2Sheboygan County, WI69397.8$1.1M0.0%#309 of 2,200
3Calumet County, WI692310.8$852K+2.9%#323 of 2,200
4Douglas County, WI67147.3$1.1M−0.8%#378 of 2,200
5Milwaukee County, WI642616.7$1.2M−1.5%#494 of 2,200
6Eau Claire County, WI63388.5$987K+3.0%#538 of 2,200
7Lincoln County, WI62129.4$837K−0.1%#578 of 2,200
8Dane County, WI6029311.6$827K+4.9%#660 of 2,200
9Outagamie County, WI609211.7$769K+2.6%#667 of 2,200
10Kenosha County, WI58669.6$930K−0.4%#717 of 2,200
62Grant County, WI283216.0$484K+0.9%#1,932 of 2,200

Other business types in Grant County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Grant County, WI?

Grant County has 32 pet businesses on map listings as of September 2026. 2 of them (6%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 13 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 30 one-person businesses without payroll.

How much do households in Grant County, WI spend on pets?

About $15.5M a year, or $776 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 32 pet businesses on map listings, it comes to $484K per business. It is estimated from the incomes of the 19,960 households in Grant County and national spending patterns by income.

How does Grant County, WI compare with the U.S. for pet businesses?

Grant County has 16.0 pet businesses per 10,000 households, 54% above the U.S. rate of 10.4. Spending per business is $484K, 45% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Grant County would have about 18, against 32 on map listings. There is one business with payroll in the industry for every 1,535 households, against one for every 1,852 across the U.S.

How fast is Grant County, WI growing?

Population estimates put Grant County at 52,446 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 19,960 households. The median household income in Grant County is $66,858 a year, 17% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grant County scores 28 for pet businesses (lower middle), #1,932 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Grant County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Grant County

Screening a site or an acquisition in Grant County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Grant County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.