Groundwork

Auto · Small-town market · Michigan

Tire shops in the Sault Ste. Marie, MI area

Competitor counts, household spending and official business counts for tire shops in the Sault Ste. Marie, MI area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #208 of 431 scored small-town markets
#10 of 13 scored small-town markets based in Michigan

Listings
5
1 chain location (20%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.5M
On vehicle maintenance and repairs · $960 a household
Spending per listing
$2.7M
8% above the U.S.
Listings per 10k households
3.6
5% below the U.S.
Population, 2025
36,081
−1.9% since 2020

See the tire shops around any address in the Sault Ste. Marie area

The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sault Ste. Marie area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 tire shops in the Sault Ste. Marie area. One of them (20%) is a chain location, against 39% across the U.S. Per 10,000 households, that is 3.6, 5% below the U.S. rate of 3.8.

Household spending on vehicle maintenance and repairs in the Sault Ste. Marie area comes to about $13.5M a year: $960 per household, in line with the U.S. average. Spread across 5 tire shops, that is $2.7M per shop, 8% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.

There is no official count of businesses with payroll classed as tire dealers in the Sault Ste. Marie area: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $881K has gone to businesses classed as tire dealers in the Sault Ste. Marie area.

Population estimates put the population change in the Sault Ste. Marie area from 2020 to 2025 at −1.9%, against +3.1% for the U.S. For tire shops, the Sault Ste. Marie area has a Groundwork market score of 51 (upper middle): #208 of 431 scored small-town markets and #10 of 13 scored small-town markets based in Michigan.

How the Sault Ste. Marie area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Tire shops in Sault Ste. Marie, MI area compared with Michigan and the U.S.
MeasureSault Ste. Marie areaMichiganU.S.
Listings per 10k households3.63.03.8
Spending per listing$2.7M$3.4M$2.5M
Households per official establishmentn/a7,6056,381
Official establishment growth, 2019–2023n/a+2.3%−0.4%
Population growth, 2020–2025−1.9%+0.6%+3.1%
Spending per household on vehicle maintenance and repairs$960$1,022$958
Median household income$62,217$72,875$80,734
Groundwork market score5163

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
51 chain location
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$881K

SBA-backed loans to businesses classed as tire dealers in the Sault Ste. Marie area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sault Ste. Marie area

Population, 2025 estimate
36,081−1.9% since 2020
Households
14,080
Median age
42.1
Homes lived in by their owners
75%
Vehicles per household
1.7
Land area
1,559 sq. mi.
People per square mile
23
Median household income
$62,217+33.8% vs. 2015–2019, before inflation
Average household income
$76,569
Median home value
$161,900
Jobs located here
11,286
Daytime population
35,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sault Ste. Marie area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.

Or open the report at the center of the Sault Ste. Marie area. Signed out, you see a blurred preview; on an account, each report is one action.

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Tire shops across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for tire shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Sault Ste. Marie area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for tire shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI89112.4$5M+2.1%#4 of 431
Marinette, WI-MI7893.1$3.5M+0.3%#29 of 431
2Marquette, MI7793.2$3.2M+2.3%#37 of 431
3Owosso, MI7582.8$3.9M−0.4%#51 of 431
4Sturgis, MI7352.1$5M+0.1%#60 of 431
5Houghton, MI6953.2$3.2M+1.8%#88 of 431
6Cadillac, MI6694.6$2.3M+2.0%#109 of 431
7Hillsdale, MI6473.9$2.8M0.0%#120 of 431
8Coldwater, MI6184.7$2.2M+2.5%#141 of 431
9Adrian, MI53205.1$2.1M−1.6%#196 of 431
10Sault Ste. Marie, MI5153.6$2.7M−1.9%#208 of 431

Other business types in the Sault Ste. Marie area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many tire shops are in the Sault Ste. Marie, MI area?

There are 5 tire shops on map listings in the Sault Ste. Marie area as of September 2026. One of them (20%) is a chain location. The listings count tire shops and tire dealers. No official count is published for tire dealers in the Sault Ste. Marie area: counts under 3 are left out.

How much do households in the Sault Ste. Marie, MI area spend on vehicle maintenance and repairs?

About $13.5M a year, or $960 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 5 tire shops on map listings, it comes to $2.7M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 14,080 households in the Sault Ste. Marie area and national spending patterns by income.

How does the Sault Ste. Marie, MI area compare with the U.S. for tire shops?

The Sault Ste. Marie area has 3.6 tire shops per 10,000 households, 5% below the U.S. rate of 3.8. Spending per shop is $2.7M, 8% above the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of tire shops to household spending.

How fast is the Sault Ste. Marie, MI area growing?

Population estimates put the Sault Ste. Marie area at 36,081 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 14,080 households. Median household income in the Sault Ste. Marie area is $62,217, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sault Ste. Marie area scores 51 for tire shops (upper middle), #208 of 431 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sault Ste. Marie area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for tire shops · All 56 business types in the Sault Ste. Marie area

Screening a site or an acquisition in the Sault Ste. Marie area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sault Ste. Marie area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.