County profile · Texas
Wichita County, TX market data
Population, household spending and competition for 56 business types in Wichita County, each scored against other counties.
- Population, 2025
- 129,555
- 0.0% since 2020
- Households
- 49,017
- Median household income
- $63,524
- +30.6% vs. 2015–2019, before inflation
- Median home value
- $153,700
- Jobs located here
- 50,556
- Highest market score
- 69
- Landscaping and lawn care, #266 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Wichita County by name and distance, and the households and spending within reach. Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 129,555 people live in Wichita County, in 49,017 households. Between 2020 and 2025, the population of Wichita County held about level, against +3.1% for the U.S. The median household income in Wichita County is $63,524 a year, 21% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wichita County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Wichita County are for landscaping and lawn care companies (69), grocery stores (65) and physical therapy clinics (60). Wichita County ranks #266 of 1,493 scored counties for landscaping and lawn care companies.
Wichita County is part of the Wichita Falls metro area. For its number of households, Wichita County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.9 times the U.S. rate) and the fewest for physical therapy clinics (43% below the U.S. rate).
All 56 business types in Wichita County
Highest Groundwork market score first. Each score compares Wichita County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 69 | #266 of 1,493 | 21 | 4.3 | $3.2M | 109 | 17 |
| Grocery stores | 65 | #538 of 2,070 | 25 | 5.1 | $11.2M | 121 | 12 |
| Physical therapy | 60 | #431 of 1,422 | 15 | 3.1 | $3.4M | 141 | 11 |
| Veterinarians | 60 | #489 of 1,485 | 16 | 3.3 | $2.5M | 92 | 9 |
| Lawn, cleaning and pest control | 59 | #536 of 1,771 | 43 | 8.8 | $1.6M | 93 | 39 |
| House cleaning | 53 | #353 of 847 | 12 | 2.4 | $5.6M | 87 | 16 |
| Grocery and convenience stores | 53 | #1,068 of 2,402 | 95 | 19.4 | $3M | 87 | 26 |
| Yoga, Pilates and fitness studios | 52 | #347 of 777 | 6 | 1.2 | $5.1M | 125 | 10 |
| Coffee shops and cafes | 51 | #959 of 2,063 | 32 | 6.5 | $5.3M | 143 | 29 |
| Chiropractors | 49 | #752 of 1,490 | 19 | 3.9 | $2.7M | 112 | 12 |
| Property management | 48 | #475 of 910 | 12 | 2.4 | Index only | 104 | 14 |
| Roofing and gutters | 48 | #642 of 1,177 | 20 | 4.1 | $6.5M | 77 | 6 |
| Pet businesses | 48 | #1,206 of 2,200 | 64 | 13.1 | $624K | 71 | 21 |
| Pet stores | 46 | #557 of 974 | 12 | 2.4 | $3.3M | 74 | 3 |
| Optometrists and eye care | 45 | #787 of 1,302 | 14 | 2.9 | $3.6M | 116 | 10 |
| Pet grooming and boarding | 45 | #843 of 1,461 | 24 | 4.9 | $1.7M | 65 | 9 |
| Real estate | 44 | #1,403 of 2,229 | 126 | 25.7 | Index only | 127 | 53 |
| Funeral homes | 43 | #888 of 1,472 | 12 | 2.4 | $541K | 80 | 9 |
| HVAC and plumbing | 43 | #1,100 of 1,707 | 33 | 6.7 | $3.9M | 83 | 41 |
| Real estate agents and brokers | 43 | #1,421 of 2,176 | 109 | 22.2 | Index only | 117 | 30 |
| Sit-down restaurants | 43 | #1,500 of 2,405 | 262 | 53.5 | $646K | 97 | 72 |
| Pizza | 42 | #1,350 of 2,090 | 32 | 6.5 | $5.3M | 104 | 119 |
| Convenience stores | 41 | #1,451 of 2,261 | 58 | 11.8 | $4.8M | 61 | 14 |
| Pest control | 40 | #485 of 699 | 10 | 2.0 | $6.7M | 66 | 6 |
| Martial arts and dance studios | 36 | #1,017 of 1,334 | 18 | 3.7 | $1.7M | 84 | 11 |
| Home repair trades | 36 | #1,665 of 2,057 | 72 | 14.7 | $1.8M | 74 | 81 |
| Gas stations | 36 | #1,756 of 2,358 | 88 | 18.0 | $1.5M | 64 | 58 |
| Nail salons | 35 | #1,050 of 1,328 | 29 | 5.9 | $1.4M | 84 | 9 |
| Car washes and detailing | 35 | #1,093 of 1,451 | 17 | 3.5 | $2.4M | 96 | 11 |
| Laundromats | 33 | #573 of 785 | 8 | 1.6 | $10.7M | 85 | Under 3 |
| Primary care and pediatrics | 33 | #1,317 of 1,656 | 27 | 5.5 | $1.9M | 105 | 119 |
| Gyms | 33 | #1,431 of 1,792 | 43 | 8.8 | $706K | 54 | 10 |
| Restaurants and cafes | 32 | #1,943 of 2,405 | 503 | 102.6 | $337K | 91 | 224 |
| Electricians | 31 | #970 of 1,160 | 19 | 3.9 | $6.8M | 57 | 34 |
| Barbershops | 31 | #1,087 of 1,356 | 33 | 6.7 | $1.2M | 65 | 3 |
| Tire shops | 31 | #1,218 of 1,530 | 21 | 4.3 | $2M | 78 | 11 |
| Child care and preschools | 31 | #1,317 of 1,611 | 34 | 6.9 | $559K | 56 | 30 |
| Bakeries and dessert shops | 29 | #1,650 of 1,889 | 54 | 11.0 | $3.1M | 76 | 32 |
| Gyms, studios and classes | 29 | #1,823 of 2,088 | 67 | 13.7 | $453K | 68 | 21 |
| Insurance agencies | 29 | #1,848 of 2,272 | 124 | 25.3 | $925K | 74 | 61 |
| Hair salons | 29 | #2,052 of 2,339 | 115 | 23.5 | $352K | 82 | 28 |
| Dentists and orthodontists | 27 | #1,716 of 1,886 | 57 | 11.6 | $889K | 90 | 42 |
| Spas and skin care | 26 | #1,621 of 1,769 | 58 | 11.8 | $698K | 80 | 12 |
| Clothing and shoe stores | 26 | #1,820 of 2,087 | 105 | 21.4 | $812K | 64 | 39 |
| Clothing, shoes and laundry | 26 | #1,950 of 2,210 | 141 | 28.8 | $604K | 69 | 44 |
| Doctors, dentists and clinics | 24 | #2,227 of 2,394 | 342 | 69.8 | $148K | 97 | 201 |
| Salons, barbers and spas | 23 | #2,264 of 2,385 | 241 | 49.2 | $168K | 79 | 53 |
| Fast food and sandwich shops | 21 | #2,041 of 2,222 | 95 | 19.4 | $1.8M | 58 | 119 |
| Auto repair shops | 21 | #2,240 of 2,378 | 154 | 31.4 | $267K | 60 | 56 |
| Collision repair and body shops | 19 | #1,272 of 1,327 | 29 | 5.9 | $1.4M | 46 | 16 |
| Auto repair and car care | 17 | #2,323 of 2,401 | 238 | 48.6 | $173K | 64 | 89 |
| Oil change and quick lube | 9 | #477 of 479 | 10 | 2.0 | $4.1M | 30 | 10 |
| Dry cleaners | Not scored | Not scored | 4 | 0.8 | $21.3M | 136 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.8 | Index only | 445 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $25.3M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
Household spending in Wichita County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.1M | $838 | 87 |
| Gasoline and other fuels | $134.2M | $2,738 | 105 |
| Food away from home | $169.3M | $3,454 | 85 |
| Groceries | $280.7M | $5,726 | 91 |
| Personal care products and services | $40.5M | $826 | 82 |
| Child care and other personal services | $19M | $388 | 67 |
| Memberships, classes and admissions | $30.3M | $619 | 63 |
| Medical and dental services | $50.7M | $1,034 | 80 |
| Pets | $40M | $815 | 90 |
| Clothing, shoes and related services | $85.2M | $1,739 | 85 |
| Vehicle insurance | $114.8M | $2,341 | 120 |
| Home repairs, maintenance and insurance | $130M | $2,653 | 88 |
| Lawn care, cleaning and other household services | $67.1M | $1,368 | 97 |
| Rent and homeowner costs | $694.7M | $14,172 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wichita County
- Population, 2025 estimate
- 129,5550.0% since 2020
- Households
- 49,017
- Median age
- 37.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 628 sq. mi.
- People per square mile
- 207
- Median household income
- $63,524+30.6% vs. 2015–2019, before inflation
- Average household income
- $86,175
- Median home value
- $153,700
- Jobs located here
- 50,556
- Daytime population
- 130,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wichita County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wichita County, TX growing?
Population estimates put Wichita County at 129,555 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,017 households. Against the 2015–2019 survey, median household income rose 30.6%, before inflation.
How much do households in Wichita County, TX spend?
Households in Wichita County spend about $694.7M a year on rent and homeowner costs, $280.7M on groceries and $169.3M on food away from home. Relative to the U.S., household spending in Wichita County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Wichita County, TX?
Of the business types scored in Wichita County, landscaping and lawn care companies (69), grocery stores (65) and physical therapy clinics (60) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #266 of 1,493 scored counties.
How does Wichita County, TX compare with the U.S.?
Median household income in Wichita County is $63,524, 21% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.9 times the U.S. rate) and lowest for physical therapy clinics (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Wichita County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wichita County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wichita County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.