County profile · Texas
Wilbarger County, TX market data
Population, household spending and competition for 56 business types in Wilbarger County, each scored against other counties.
- Population, 2025
- 12,481
- −2.8% since 2020
- Households
- 4,778
- Median household income
- $54,102
- +19.4% vs. 2015–2019, before inflation
- Median home value
- $89,400
- Jobs located here
- 5,461
- Highest market score
- 38
- Real estate, #1,720 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Wilbarger County by name and distance, and the households and spending within reach. Or open the report at the center of Wilbarger County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,481 people live in Wilbarger County, in 4,778 households. Population estimates show Wilbarger County declined 2.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Wilbarger County is $54,102 a year, 33% below the U.S. median of $80,734. That rose 19.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wilbarger County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Wilbarger County are for real estate businesses (38), real estate agents and brokers (36) and medical and dental practices (31). Wilbarger County ranks #1,720 of 2,229 scored counties for real estate businesses.
Wilbarger County is part of the Vernon area. For its number of households, Wilbarger County has the most map listings, relative to the U.S., for auto repair shops (2.2 times the U.S. rate) and the fewest for medical and dental practices (28% below the U.S. rate).
All 56 business types in Wilbarger County
Highest Groundwork market score first. Each score compares Wilbarger County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 38 | #1,720 of 2,229 | 8 | 16.7 | Index only | 183 | Under 3 |
| Real estate agents and brokers | 36 | #1,779 of 2,176 | 7 | 14.7 | Index only | 166 | Under 3 |
| Doctors, dentists and clinics | 31 | #2,042 of 2,394 | 29 | 60.7 | $157K | 103 | 9 |
| Home repair trades | 30 | #1,855 of 2,057 | 9 | 18.8 | $1.3M | 54 | 4 |
| Gas stations | 30 | #1,954 of 2,358 | 10 | 20.9 | $1.4M | 59 | 7 |
| Insurance agencies | 23 | #2,006 of 2,272 | 13 | 27.2 | $942K | 75 | 10 |
| Fast food and sandwich shops | 21 | #2,028 of 2,222 | 6 | 12.6 | $2.5M | 81 | 11 |
| HVAC and plumbing | 20 | #1,650 of 1,707 | 5 | 10.5 | $2.3M | 49 | 4 |
| Primary care and pediatrics | 17 | #1,588 of 1,656 | 6 | 12.6 | $759K | 43 | 6 |
| Coffee shops and cafes | 17 | #2,005 of 2,063 | 5 | 10.5 | $3M | 80 | Under 3 |
| Grocery and convenience stores | 16 | #2,283 of 2,402 | 14 | 29.3 | $1.9M | 55 | Under 3 |
| Grocery stores | 15 | #1,954 of 2,070 | 5 | 10.5 | $5.2M | 56 | Under 3 |
| Convenience stores | 13 | #2,156 of 2,261 | 8 | 16.7 | $3.2M | 41 | Under 3 |
| Auto repair shops | 12 | #2,356 of 2,378 | 23 | 48.1 | $185K | 42 | 7 |
| Restaurants and cafes | 12 | #2,380 of 2,405 | 53 | 110.9 | $279K | 75 | 25 |
| Sit-down restaurants | 12 | #2,386 of 2,405 | 31 | 64.9 | $477K | 72 | 11 |
| Hair salons | 10 | #2,306 of 2,339 | 12 | 25.1 | $300K | 70 | Under 3 |
| Salons, barbers and spas | 10 | #2,370 of 2,385 | 22 | 46.0 | $164K | 77 | Under 3 |
| Clothing and shoe stores | 9 | #2,072 of 2,087 | 11 | 23.0 | $687K | 54 | Under 3 |
| Auto repair and car care | 9 | #2,389 of 2,401 | 33 | 69.1 | $129K | 48 | 11 |
| Clothing, shoes and laundry | 8 | #2,195 of 2,210 | 15 | 31.4 | $504K | 57 | Under 3 |
| Collision repair and body shops | 6 | #1,322 of 1,327 | 5 | 10.5 | $851K | 28 | 4 |
| Gyms, studios and classes | 5 | #2,083 of 2,088 | 8 | 16.7 | $306K | 46 | Under 3 |
| Gyms | 4 | #1,787 of 1,792 | 7 | 14.7 | $350K | 27 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 8.4 | $901K | 48 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 8.4 | $1.1M | 116 | 3 |
| Pet businesses | Not scored | Not scored | 4 | 8.4 | $866K | 99 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 8.4 | $1.1M | 42 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.3 | $4.9M | 119 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 6.3 | $1.4M | 56 | 3 |
| Electricians | Not scored | Not scored | 3 | 6.3 | $3.9M | 33 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.3 | $2M | 120 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 6.3 | $1.2M | 72 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 6.3 | $4.9M | 97 | 11 |
| Veterinarians | Not scored | Not scored | 3 | 6.3 | $1.2M | 42 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 4.2 | $3.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 4.2 | $2.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 4.2 | $3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.1 | $1.4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.1 | $4.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.1 | $677K | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $7.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.1 | $2.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.1 | $4.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $3.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $4.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.1 | $11.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.1 | $3.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wilbarger County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.3M | $890 | 93 |
| Gasoline and other fuels | $14.1M | $2,954 | 114 |
| Food away from home | $14.8M | $3,097 | 76 |
| Groceries | $25.9M | $5,423 | 86 |
| Personal care products and services | $3.6M | $755 | 75 |
| Child care and other personal services | $1.4M | $302 | 52 |
| Memberships, classes and admissions | $2.5M | $513 | 52 |
| Medical and dental services | $4.6M | $953 | 74 |
| Pets | $3.5M | $725 | 80 |
| Clothing, shoes and related services | $7.6M | $1,581 | 77 |
| Vehicle insurance | $12.2M | $2,564 | 131 |
| Home repairs, maintenance and insurance | $11.7M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $6M | $1,263 | 89 |
| Rent and homeowner costs | $63.4M | $13,279 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wilbarger County
- Population, 2025 estimate
- 12,481−2.8% since 2020
- Households
- 4,778
- Median age
- 39.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 971 sq. mi.
- People per square mile
- 13
- Median household income
- $54,102+19.4% vs. 2015–2019, before inflation
- Average household income
- $69,486
- Median home value
- $89,400
- Jobs located here
- 5,461
- Daytime population
- 11,849Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilbarger County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wilbarger County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wilbarger County, TX growing?
Population estimates put Wilbarger County at 12,481 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 4,778 households. Against the 2015–2019 survey, median household income rose 19.4%, before inflation.
How much do households in Wilbarger County, TX spend?
Households in Wilbarger County spend about $63.4M a year on rent and homeowner costs, $25.9M on groceries and $14.8M on food away from home. Relative to the U.S., household spending in Wilbarger County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Wilbarger County, TX?
Of the business types scored in Wilbarger County, real estate businesses (38), real estate agents and brokers (36) and medical and dental practices (31) have the highest Groundwork market scores. For real estate businesses, that ranks #1,720 of 2,229 scored counties.
How does Wilbarger County, TX compare with the U.S.?
Median household income in Wilbarger County is $54,102, 33% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $89,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for auto repair shops (2.2 times the U.S. rate) and lowest for medical and dental practices (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Wilbarger County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilbarger County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wilbarger County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilbarger County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.