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County profile · Texas

Sherman County, TX market data

Population, household spending and competition for 56 business types in Sherman County, each scored against other counties.

Population, 2025
2,781
−0.1% since 2020
Households
843
Median household income
$61,250
Median home value
$146,900
Jobs located here
1,059
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Sherman County by name and distance, and the households and spending within reach. Or open the report at the center of Sherman County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 2,781 people live in Sherman County, in 843 households. Population estimates show Sherman County declined 0.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in Sherman County is $61,250 a year, 24% below the U.S. median of $80,734.

Set against the U.S., households in Sherman County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

All 56 business types in Sherman County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Sherman County, TX, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes10118.6$311K84Under 3
Insurance agencies671.2$392K31Under 3
Auto repair and car care559.3$168K624
Grocery and convenience stores559.3$1M30Under 3
Sit-down restaurants559.3$621K94Under 3
Convenience stores447.4$1.2M16Under 3
Fast food and sandwich shops335.6$1M34Under 3
Doctors, dentists and clinics223.7$466KToo fewUnder 3
Gas stations223.7$1.4MToo few3
Hair salons223.7$372KToo fewUnder 3
Pet businesses223.7$362KToo fewUnder 3
Primary care and pediatrics223.7$466KToo fewUnder 3
Salons, barbers and spas223.7$372KToo fewUnder 3
Bakeries and dessert shops111.9$3.1MToo fewUnder 3
Child care and preschools111.9$356KToo fewUnder 3
Coffee shops and cafes111.9$3.1MToo fewUnder 3
Funeral homes111.9$157KToo fewUnder 3
Grocery stores111.9$5MToo fewUnder 3
Gyms111.9$603KToo fewUnder 3
Gyms, studios and classes111.9$603KToo fewUnder 3
Home repair trades111.9$2.5MToo fewUnder 3
HVAC and plumbing111.9$2.5MToo fewUnder 3
Pet grooming and boarding111.9$724KToo fewUnder 3
Pet stores111.9$724KToo fewUnder 3
Pizza111.9$3.1MToo fewUnder 3
Tire shops111.9$838KToo fewUnder 3
Auto repair shops00.0None listedNone listedUnder 3
Barbershops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Clothing and shoe stores00.0None listedNone listedUnder 3
Clothing, shoes and laundry00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dentists and orthodontists00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Real estate00.0None listedNone listedUnder 3
Real estate agents and brokers00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Veterinarians00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Sherman County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Sherman County, TX by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$838K$994104
Gasoline and other fuels$2.7M$3,214124
Food away from home$3.1M$3,68491
Groceries$5M$5,92994
Personal care products and services$744K$88388
Child care and other personal services$356K$42273
Memberships, classes and admissions$603K$71673
Medical and dental services$933K$1,10786
Pets$724K$85994
Clothing, shoes and related services$1.6M$1,86090
Vehicle insurance$2.4M$2,794143
Home repairs, maintenance and insurance$2.5M$2,93797
Lawn care, cleaning and other household services$1.2M$1,480105
Rent and homeowner costs$12.6M$14,98290

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Sherman County

Population, 2025 estimate
2,781−0.1% since 2020
Households
843
Median age
40.5
Homes lived in by their owners
76%
Vehicles per household
2.1
Land area
923 sq. mi.
People per square mile
2
Median household income
$61,250
Average household income
$96,699
Median home value
$146,900
Jobs located here
1,059
Daytime population
2,267Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sherman County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Sherman County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Sherman County, TX growing?

Population estimates put Sherman County at 2,781 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 843 households.

How much do households in Sherman County, TX spend?

Households in Sherman County spend about $12.6M a year on rent and homeowner costs, $5M on groceries and $3.1M on food away from home. Relative to the U.S., household spending in Sherman County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).

Which business types have the highest market scores in Sherman County, TX?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Sherman County, TX compare with the U.S.?

Median household income in Sherman County is $61,250, 24% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $146,900, against $332,700 for the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sherman County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Texas · Every U.S. market · How we measure

Screening a site or an acquisition in Sherman County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sherman County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.