County profile · Texas
Gaines County, TX market data
How Gaines County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,956
- +10.4% since 2020
- Households
- 6,929
- Median household income
- $74,132
- +17.6% vs. 2015–2019, before inflation
- Median home value
- $200,700
- Jobs located here
- 6,333
- Highest market score
- 83
- Hair salons, #50 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Gaines County by name and distance, and the households and spending within reach. Or open the report at the center of Gaines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gaines County has an estimated 23,956 people and 6,929 households. Between 2020 and 2025, the population of Gaines County grew 10.4%, faster than the U.S. (+3.1%). Median household income in Gaines County is $74,132, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.6%, before inflation.
Relative to the U.S., household spending in Gaines County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in Gaines County, hair salons (83), medical and dental practices (81) and insurance agencies (76) have the highest Groundwork market scores. For hair salons, that ranks #50 of 2,339 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Gaines County
Highest Groundwork market score first. Each score compares Gaines County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 83 | #50 of 2,339 | 8 | 11.5 | $783K | 182 | Under 3 |
| Doctors, dentists and clinics | 81 | #84 of 2,394 | 18 | 26.0 | $430K | 282 | 7 |
| Insurance agencies | 76 | #317 of 2,272 | 8 | 11.5 | $2.3M | 186 | 7 |
| Gyms, studios and classes | 75 | #140 of 2,088 | 6 | 8.7 | $853K | 129 | Under 3 |
| Salons, barbers and spas | 75 | #171 of 2,385 | 17 | 24.5 | $368K | 173 | 4 |
| Real estate | 73 | #148 of 2,229 | 12 | 17.3 | Index only | 203 | 6 |
| Real estate agents and brokers | 67 | #303 of 2,176 | 10 | 14.4 | Index only | 193 | 6 |
| Clothing and shoe stores | 66 | #503 of 2,087 | 8 | 11.5 | $1.7M | 130 | 4 |
| Clothing, shoes and laundry | 65 | #547 of 2,210 | 12 | 17.3 | $1.1M | 125 | 4 |
| Fast food and sandwich shops | 60 | #757 of 2,222 | 9 | 13.0 | $2.9M | 96 | 14 |
| HVAC and plumbing | 59 | #548 of 1,707 | 7 | 10.1 | $2.9M | 61 | 4 |
| Gyms | 55 | #742 of 1,792 | 5 | 7.2 | $1M | 79 | Under 3 |
| Convenience stores | 53 | #1,041 of 2,261 | 11 | 15.9 | $3.8M | 48 | Under 3 |
| Gas stations | 52 | #1,104 of 2,358 | 20 | 28.9 | $1.1M | 46 | 8 |
| Sit-down restaurants | 51 | #1,144 of 2,405 | 41 | 59.2 | $643K | 97 | 14 |
| Grocery and convenience stores | 51 | #1,186 of 2,402 | 26 | 37.5 | $1.6M | 48 | 4 |
| Grocery stores | 47 | #1,128 of 2,070 | 7 | 10.1 | $6M | 65 | 4 |
| Coffee shops and cafes | 47 | #1,142 of 2,063 | 8 | 11.5 | $3.3M | 89 | 6 |
| Restaurants and cafes | 46 | #1,368 of 2,405 | 80 | 115.5 | $330K | 89 | 34 |
| Roofing and gutters | 42 | #782 of 1,177 | 6 | 8.7 | $3.4M | 40 | Under 3 |
| Home repair trades | 38 | #1,598 of 2,057 | 17 | 24.5 | $1.2M | 49 | 17 |
| Bakeries and dessert shops | 37 | #1,422 of 1,889 | 12 | 17.3 | $2.2M | 53 | 6 |
| Tire shops | 36 | #1,126 of 1,530 | 5 | 7.2 | $1.4M | 55 | 3 |
| Car washes and detailing | 31 | #1,199 of 1,451 | 5 | 7.2 | $1.4M | 55 | 4 |
| Auto repair shops | 30 | #2,034 of 2,378 | 24 | 34.6 | $287K | 64 | 24 |
| Auto repair and car care | 30 | #2,044 of 2,401 | 41 | 59.2 | $168K | 62 | 34 |
| Child care and preschools | Not scored | Not scored | 4 | 5.8 | $801K | 80 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.8 | $1.9M | 81 | 3 |
| Electricians | Not scored | Not scored | 4 | 5.8 | $5M | 42 | 13 |
| Funeral homes | Not scored | Not scored | 4 | 5.8 | $187K | 28 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 5.8 | $1.6M | 94 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 5.8 | $1.6M | 180 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.8 | $6.6M | 130 | 14 |
| Spas and skin care | Not scored | Not scored | 4 | 5.8 | $1.6M | 179 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.9 | $6.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.9 | $3.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.9 | $3.9M | Too few | 4 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.4 | $6.9M | Too few | 4 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.4 | $7.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $13.2M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.4 | $10.3M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $5.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $7.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $10.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gaines County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.9M | $993 | 104 |
| Gasoline and other fuels | $21.9M | $3,166 | 122 |
| Food away from home | $26.4M | $3,806 | 94 |
| Groceries | $42M | $6,064 | 96 |
| Personal care products and services | $6.3M | $904 | 90 |
| Child care and other personal services | $3.2M | $462 | 80 |
| Memberships, classes and admissions | $5.1M | $738 | 75 |
| Medical and dental services | $7.7M | $1,118 | 87 |
| Pets | $6.3M | $914 | 101 |
| Clothing, shoes and related services | $13.2M | $1,908 | 93 |
| Vehicle insurance | $18.7M | $2,695 | 138 |
| Home repairs, maintenance and insurance | $20.2M | $2,910 | 96 |
| Lawn care, cleaning and other household services | $10.3M | $1,493 | 106 |
| Rent and homeowner costs | $105.4M | $15,218 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gaines County
- Population, 2025 estimate
- 23,956+10.4% since 2020
- Households
- 6,929
- Median age
- 28.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,502 sq. mi.
- People per square mile
- 15
- Median household income
- $74,132+17.6% vs. 2015–2019, before inflation
- Average household income
- $95,123
- Median home value
- $200,700
- Jobs located here
- 6,333
- Daytime population
- 21,202Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gaines County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gaines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Texas 8
- Yoakum County, TX7,571 people
- Andrews County, TX18,610 people
- Terry County, TX11,629 people
- Dawson County, TX12,134 people
- Lynn County, TX5,752 people
- Hockley County, TX21,363 people
- Midland County, TX174,801 people
- Martin County, TX5,218 people
Questions
How fast is Gaines County, TX growing?
Population estimates put Gaines County at 23,956 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 6,929 households. Median household income rose 17.6% from the 2015–2019 survey, before inflation.
How much do households in Gaines County, TX spend?
Households in Gaines County spend about $105.4M a year on rent and homeowner costs, $42M on groceries and $26.4M on food away from home. Set against the U.S., households in Gaines County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in Gaines County, TX?
The highest Groundwork market scores in Gaines County are for hair salons (83), medical and dental practices (81) and insurance agencies (76). Gaines County ranks #50 of 2,339 scored counties for hair salons.
How does Gaines County, TX compare with the U.S.?
The median household income in Gaines County is $74,132 a year, 8% below the U.S. median of $80,734. The population rose 10.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,700, against $332,700 for the U.S. For its number of households, Gaines County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Gaines County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gaines County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in Gaines County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gaines County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.