Groundwork

Beauty and personal care · County · Iowa

Spas and skin care studios in Montgomery County, IA

How Montgomery County, IA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.1M
On personal care products and services · $884 a household
Spending per listing
$4.1M
Too few listings to compare
Listings per 10k households
2.2
Too few listings to compare
Population, 2025
10,002
−3.2% since 2020

See the spas and skin care studios around any address in Montgomery County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Montgomery County comes to about $4.1M a year: $884 per household, 12% below the U.S. average. That works out to $4.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.

Montgomery County has 1 spa or skin care studio on map listings as of September 2026. That is 2.2 per 10,000 households.

Official counts don’t publish a figure for other personal care services in Montgomery County, since they leave out counts under 3.

Population estimates show Montgomery County declined 3.2% from 2020 to 2025, against +3.1% for the U.S. With 1 spa or skin care studio on map listings, Montgomery County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Montgomery County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Montgomery County, IA compared with Iowa and the U.S.
MeasureMontgomery CountyIowaU.S.
Listings per 10k households2.28.711.5
Spending per listing$4.1M$1.1M$876K
Households per official establishmentn/a6,0084,055
Official establishment growth, 2019–2023n/a+12.9%+29.8%
Population growth, 2020–2025−3.2%+1.5%+3.1%
Spending per household on personal care products and services$884$990$1,005
Median household income$63,666$75,059$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Montgomery County

Population, 2025 estimate
10,002−3.2% since 2020
Households
4,585
Median age
43.6
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
424 sq. mi.
People per square mile
24
Median household income
$63,666+23.2% vs. 2015–2019, before inflation
Average household income
$84,366
Median home value
$121,400
Jobs located here
3,930
Daytime population
9,463Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Montgomery County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for spas and skin care studios, numbered among those based in Iowa, with Montgomery County marked.

Top counties in Iowa

Counties in Iowa ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA89104.8$2.3M+9.0%#15 of 1,769
2Marion County, IA8064.5$2.2M+2.3%#63 of 1,769
3Story County, IA75225.7$1.7M+2.7%#120 of 1,769
4Dallas County, IA75378.7$1.4M+17.8%#128 of 1,769
5Pottawattamie County, IA70154.0$2.4M−0.7%#201 of 1,769
6Washington County, IA7055.6$1.8M+0.6%#213 of 1,769
7Sioux County, IA69107.9$1.3M+2.5%#252 of 1,769
8Buchanan County, IA6856.1$1.6M+1.3%#268 of 1,769
9Johnson County, IA63609.5$1.1M+4.6%#426 of 1,769
10Wapello County, IA6264.3$2.1M−0.3%#438 of 1,769
Montgomery County, IANot scored12.2$4.1M−3.2%

Other business types in Montgomery County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Montgomery County, IA?

Map listings as of September 2026 show 1 spa or skin care studio in Montgomery County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Montgomery County: counts under 3 are left out.

How much do households in Montgomery County, IA spend on personal care products and services?

About $4.1M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $4.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 4,585 households in Montgomery County and national spending patterns by income.

How does Montgomery County, IA compare with the U.S. for spas and skin care studios?

Montgomery County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, Montgomery County would have about 5, against 1 on map listings.

How fast is Montgomery County, IA growing?

Population estimates put Montgomery County at 10,002 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 4,585 households. The median household income in Montgomery County is $63,666 a year, 21% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Montgomery County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Montgomery County

Screening a site or an acquisition in Montgomery County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.