Auto · County · Kentucky
Insurance agencies in Mercer County, KY
The insurance agencies in Mercer County, KY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #314 of 2,272 scored counties
#18 of 84 scored counties in Kentucky
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $24.5M
- On vehicle insurance · $2,668 a household
- Spending per listing
- $2.4M
- 95% above the U.S.
- Listings per 10k households
- 10.9
- 30% below the U.S.
- Population, 2025
- 23,733
- +4.8% since 2020
See the insurance agencies around any address in Mercer County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 insurance agencies in Mercer County. Of those, 2 are chain locations, or 20%, against 21% across the U.S. That is 10.9 per 10,000 households, 30% below the U.S. rate of 15.6.
Households in Mercer County spend about $24.5M a year on vehicle insurance, or $2,668 per household, 36% above the U.S. average. That is about $2.4M of household spending for each agency on map listings, 95% above the U.S. figure of $1.3M.
Official counts show 8 businesses with payroll classed as insurance agencies and brokerages in Mercer County in 2023. That is one for every 1,148 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $125K has gone to businesses classed as insurance agencies and brokerages in Mercer County.
Population estimates put the population change in Mercer County from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). Mercer County scores 76 (high) on the Groundwork market score for insurance agencies, ranking #314 of 2,272 scored counties and #18 of 84 scored counties in Kentucky. That puts it in the top quarter of counties.
How Mercer County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 14.9 | 15.6 |
| Spending per listing | $2.4M | $1.7M | $1.3M |
| Households per official establishment | 1,148 | 1,025 | 966 |
| Official establishment growth, 2019–2023 | n/a | −1.8% | −1.0% |
| Population growth, 2020–2025 | +4.8% | +2.2% | +3.1% |
| Spending per household on vehicle insurance | $2,668 | $2,467 | $1,957 |
| Median household income | $64,824 | $63,726 | $80,734 |
| Groundwork market score | 76 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8
- Employees, 2023
- 24
- Annual payroll, 2023
- $948K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $125K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 23,733+4.8% since 2020
- Households
- 9,181
- Median age
- 42.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 249 sq. mi.
- People per square mile
- 92
- Median household income
- $64,824+17.7% vs. 2015–2019, before inflation
- Average household income
- $82,091
- Median home value
- $202,300
- Jobs located here
- 6,702
- Daytime population
- 19,848Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for insurance agencies, numbered among those based in Kentucky, with Mercer County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Allen County, KY | 92 | 8 | 10.0 | $2.8M | +9.5% | #38 of 2,272 |
| 2Breckinridge County, KY | 91 | 8 | 9.9 | $3M | +5.2% | #48 of 2,272 |
| 3Grant County, KY | 87 | 7 | 7.6 | $3.6M | +4.7% | #96 of 2,272 |
| 4Green County, KY | 87 | 5 | 11.3 | $2.7M | +4.6% | #106 of 2,272 |
| 5Anderson County, KY | 87 | 11 | 11.4 | $2.6M | +5.5% | #107 of 2,272 |
| 6Spencer County, KY | 84 | 6 | 8.2 | $4.2M | +7.7% | #136 of 2,272 |
| 7Ohio County, KY | 84 | 9 | 9.9 | $2.9M | +0.8% | #141 of 2,272 |
| 8Logan County, KY | 84 | 12 | 10.9 | $2.5M | +4.2% | #145 of 2,272 |
| 9Scott County, KY | 84 | 26 | 11.5 | $2.3M | +8.2% | #149 of 2,272 |
| 10Trigg County, KY | 82 | 7 | 11.6 | $2.3M | +3.1% | #186 of 2,272 |
| 18Mercer County, KY | 76 | 10 | 10.9 | $2.4M | +4.8% | #314 of 2,272 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Mercer County, KY?
There are 10 insurance agencies on map listings in Mercer County as of September 2026. 2 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 8 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Mercer County, KY spend on vehicle insurance?
About $24.5M a year, or $2,668 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 10 insurance agencies on map listings, it comes to $2.4M per agency. It is estimated from the incomes of the 9,181 households in Mercer County and national spending patterns by income.
How does Mercer County, KY compare with the U.S. for insurance agencies?
Mercer County has 10.9 insurance agencies per 10,000 households, 30% below the U.S. rate of 15.6. Spending per agency is $2.4M, 95% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Mercer County would have about 20, against 10 on map listings. There is one business with payroll in the industry for every 1,148 households, against one for every 966 across the U.S.
How fast is Mercer County, KY growing?
Population estimates put Mercer County at 23,733 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 9,181 households. The median household income in Mercer County is $64,824 a year, 20% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 76 for insurance agencies (high), #314 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.