Beauty and personal care · County · Iowa
Salons, barbers and spas in Wapello County, IA
The salons, barbers and spas in Wapello County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,213 of 2,385 scored counties
#44 of 72 scored counties in Iowa
- Listings
- 48
- 12 chain locations (25%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $12.5M
- On personal care products and services · $894 a household
- Spending per listing
- $261K
- 23% above the U.S.
- Listings per 10k households
- 34.3
- 27% below the U.S.
- Population, 2025
- 35,210
- −0.3% since 2020
See the salons, barbers and spas around any address in Wapello County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wapello County comes to about $12.5M a year: $894 per household, 11% below the U.S. average. That works out to $261K per business, 23% above the U.S. figure of $213K.
Wapello County has 48 salons, barbers and spas on map listings as of September 2026. 12 of them (25%) are chain locations, against 15% across the U.S. That is 34.3 per 10,000 households, 27% below the U.S. rate of 47.2.
Official counts show 9 businesses with payroll classed as personal care services in Wapello County in 2023. That is one for every 1,555 households, against one for every 804 across the U.S. Official counts list 88 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $59K has gone to businesses classed as personal care services in Wapello County.
Population estimates show Wapello County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Wapello County scores 49 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,213 of 2,385 scored counties and #44 of 72 scored counties in Iowa.
How Wapello County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wapello County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.3 | 40.0 | 47.2 |
| Spending per listing | $261K | $248K | $213K |
| Households per official establishment | 1,555 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $894 | $990 | $1,005 |
| Median household income | $64,766 | $75,059 | $80,734 |
| Groundwork market score | 49 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 9
- Employees, 2023
- 24
- Annual payroll, 2023
- $682K
- One-person businesses, 2023
- 88Businesses with no payroll
- Map listings, September 2026
- 4812 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $59K
SBA-backed loans to businesses classed as personal care services in Wapello County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wapello County
- Population, 2025 estimate
- 35,210−0.3% since 2020
- Households
- 13,997
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 432 sq. mi.
- People per square mile
- 82
- Median household income
- $64,766+40.1% vs. 2015–2019, before inflation
- Average household income
- $82,469
- Median home value
- $125,100
- Jobs located here
- 15,175
- Daytime population
- 34,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wapello County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Wapello County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 44Wapello County, IA | 49 | 48 | 34.3 | $261K | −0.3% | #1,213 of 2,385 |
Other business types in Wapello County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons37
- Barbershops
- Nail salons41
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wapello County, IA?
Map listings as of September 2026 show 48 salons, barbers and spas in Wapello County. 12 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts also show 88 one-person businesses without payroll.
How much do households in Wapello County, IA spend on personal care products and services?
About $12.5M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 48 salons, barbers and spas on map listings, it comes to $261K per business. It is estimated from the incomes of the 13,997 households in Wapello County and national spending patterns by income.
How does Wapello County, IA compare with the U.S. for salons, barbers and spas?
Wapello County has 34.3 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $261K, 23% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wapello County would have about 59, against 48 on map listings. There is one business with payroll in the industry for every 1,555 households, against one for every 804 across the U.S.
How fast is Wapello County, IA growing?
Population estimates put Wapello County at 35,210 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,997 households. The median household income in Wapello County is $64,766 a year, 20% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wapello County scores 49 for salons, barbers and spas (lower middle), #1,213 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wapello County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wapello County
Screening a site or an acquisition in Wapello County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.