Fitness and classes · County · Iowa
Gyms and studios in Wapello County, IA
How Wapello County, IA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #910 of 2,088 scored counties
#19 of 64 scored counties in Iowa
- Listings
- 16
- 3 chain locations (19%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On memberships, classes and admissions · $717 a household
- Spending per listing
- $627K
- 5% below the U.S.
- Listings per 10k households
- 11.4
- 23% below the U.S.
- Population, 2025
- 35,210
- −0.3% since 2020
See the gyms and studios around any address in Wapello County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $717 per household (27% below the U.S. average), households in Wapello County spend about $10M a year on memberships, classes and admissions. That works out to $627K per location, 5% below the U.S. figure of $662K.
Wapello County has 16 gyms and studios on map listings as of September 2026. 3 of them (19%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 11.4, 23% below the U.S. rate of 14.9.
Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Wapello County in 2023. That is one for every 4,666 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $382K have gone to businesses classed as fitness centers and recreation instruction in Wapello County.
Population estimates show Wapello County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For gyms and studios, Wapello County has a Groundwork market score of 53 (upper middle): #910 of 2,088 scored counties and #19 of 64 scored counties in Iowa.
How Wapello County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wapello County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 14.8 | 14.9 |
| Spending per listing | $627K | $603K | $662K |
| Households per official establishment | 4,666 | 1,888 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.9% | +8.2% |
| Population growth, 2020–2025 | −0.3% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $717 | $890 | $983 |
| Median household income | $64,766 | $75,059 | $80,734 |
| Groundwork market score | 53 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 83
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 163 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $382K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wapello County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wapello County
- Population, 2025 estimate
- 35,210−0.3% since 2020
- Households
- 13,997
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 432 sq. mi.
- People per square mile
- 82
- Median household income
- $64,766+40.1% vs. 2015–2019, before inflation
- Average household income
- $82,469
- Median home value
- $125,100
- Jobs located here
- 15,175
- Daytime population
- 34,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wapello County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for gyms and studios, numbered among those based in Iowa, with Wapello County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 83 | 27 | 13.1 | $805K | +9.0% | #42 of 2,088 |
| 2Benton County, IA | 79 | 9 | 8.8 | $1.1M | +1.8% | #79 of 2,088 |
| 3Buchanan County, IA | 73 | 6 | 7.3 | $1.1M | +1.3% | #173 of 2,088 |
| 4Dallas County, IA | 73 | 59 | 13.9 | $922K | +17.8% | #183 of 2,088 |
| 5Guthrie County, IA | 71 | 5 | 10.9 | $845K | +1.6% | #234 of 2,088 |
| 6Madison County, IA | 70 | 8 | 11.9 | $829K | +3.8% | #251 of 2,088 |
| 7Cedar County, IA | 69 | 6 | 7.9 | $1.1M | −0.7% | #267 of 2,088 |
| 8Allamakee County, IA | 68 | 5 | 8.4 | $935K | +1.2% | #303 of 2,088 |
| 9Harrison County, IA | 68 | 6 | 9.9 | $892K | +0.4% | #308 of 2,088 |
| 10Marshall County, IA | 65 | 11 | 7.1 | $1.1M | −0.5% | #395 of 2,088 |
| 19Wapello County, IA | 53 | 16 | 11.4 | $627K | −0.3% | #910 of 2,088 |
Other business types in Wapello County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms42
- Yoga, Pilates and fitness studios
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wapello County, IA?
Map listings as of September 2026 show 16 gyms and studios in Wapello County. 3 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Wapello County, IA spend on memberships, classes and admissions?
About $10M a year, or $717 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $627K per location. It is estimated from the incomes of the 13,997 households in Wapello County and national spending patterns by income.
How does Wapello County, IA compare with the U.S. for gyms and studios?
Wapello County has 11.4 gyms and studios per 10,000 households, 23% below the U.S. rate of 14.9. Spending per location is $627K, 5% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Wapello County would have about 15, against 16 on map listings. There is one business with payroll in the industry for every 4,666 households, against one for every 1,641 across the U.S.
How fast is Wapello County, IA growing?
Population estimates put Wapello County at 35,210 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,997 households. The median household income in Wapello County is $64,766 a year, 20% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wapello County scores 53 for gyms and studios (upper middle), #910 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wapello County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wapello County
Screening a site or an acquisition in Wapello County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wapello County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.