Beauty and personal care · County · Iowa
Salons, barbers and spas in Shelby County, IA
How Shelby County, IA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,541 of 2,385 scored counties
#53 of 72 scored counties in Iowa
- Listings
- 26
- 2 chain locations (8%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $4.9M
- On personal care products and services · $998 a household
- Spending per listing
- $187K
- 12% below the U.S.
- Listings per 10k households
- 53.3
- 13% above the U.S.
- Population, 2025
- 11,689
- −0.2% since 2020
See the salons, barbers and spas around any address in Shelby County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 26 salons, barbers and spas in Shelby County. 2 of them (8%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 53.3, 13% above the U.S. rate of 47.2.
At $998 per household (in line with the U.S. average), households in Shelby County spend about $4.9M a year on personal care products and services. Spread across 26 salons, barbers and spas, that is $187K per business, 12% below the U.S. figure of $213K.
Official counts show 3 businesses with payroll classed as personal care services in Shelby County in 2023. That is one for every 1,627 households, against one for every 804 across the U.S. Another 43 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Shelby County declined 0.2%, against +3.1% for the U.S. For salons, barbers and spas, Shelby County has a Groundwork market score of 44 (lower middle): #1,541 of 2,385 scored counties and #53 of 72 scored counties in Iowa.
How Shelby County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shelby County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.3 | 40.0 | 47.2 |
| Spending per listing | $187K | $248K | $213K |
| Households per official establishment | 1,627 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −0.2% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $998 | $990 | $1,005 |
| Median household income | $72,738 | $75,059 | $80,734 |
| Groundwork market score | 44 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $317K
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 262 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shelby County
- Population, 2025 estimate
- 11,689−0.2% since 2020
- Households
- 4,882
- Median age
- 44.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 591 sq. mi.
- People per square mile
- 20
- Median household income
- $72,738+25.4% vs. 2015–2019, before inflation
- Average household income
- $97,055
- Median home value
- $164,000
- Jobs located here
- 5,366
- Daytime population
- 11,696Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Shelby County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 53Shelby County, IA | 44 | 26 | 53.3 | $187K | −0.2% | #1,541 of 2,385 |
Other business types in Shelby County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons30
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Shelby County, IA?
There are 26 salons, barbers and spas on map listings in Shelby County as of September 2026. 2 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 43 one-person businesses without payroll.
How much do households in Shelby County, IA spend on personal care products and services?
About $4.9M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 26 salons, barbers and spas on map listings, it comes to $187K per business. It is estimated from the incomes of the 4,882 households in Shelby County and national spending patterns by income.
How does Shelby County, IA compare with the U.S. for salons, barbers and spas?
Shelby County has 53.3 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $187K, 12% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Shelby County would have about 23, against 26 on map listings. There is one business with payroll in the industry for every 1,627 households, against one for every 804 across the U.S.
How fast is Shelby County, IA growing?
Population estimates put Shelby County at 11,689 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 4,882 households. Median household income in Shelby County is $72,738, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County scores 44 for salons, barbers and spas (lower middle), #1,541 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Shelby County
Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.