Groundwork

Beauty and personal care · County · Iowa

Salons, barbers and spas in Ida County, IA

How Ida County, IA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
10
2 chain locations (20%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$2.8M
On personal care products and services · $913 a household
Spending per listing
$278K
31% above the U.S.
Listings per 10k households
32.8
31% below the U.S.
Population, 2025
6,777
−3.4% since 2020

See the salons, barbers and spas around any address in Ida County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ida County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 10 salons, barbers and spas in Ida County. Chain locations make up 20% of them, against 15% across the U.S. That is 32.8 per 10,000 households, 31% below the U.S. rate of 47.2.

Households in Ida County spend about $2.8M a year on personal care products and services, or $913 per household, 9% below the U.S. average. That works out to $278K per business, 31% above the U.S. figure of $213K.

Official counts show 4 businesses with payroll classed as personal care services in Ida County in 2023. That is one for every 763 households, against one for every 804 across the U.S. Official counts list 17 one-person businesses without payroll.

Between 2020 and 2025, the population of Ida County declined 3.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Ida County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Ida County, IA compared with Iowa and the U.S.
MeasureIda CountyIowaU.S.
Listings per 10k households32.840.047.2
Spending per listing$278K$248K$213K
Households per official establishment7631,077804
Official establishment growth, 2019–2023n/a+5.2%+14.1%
Population growth, 2020–2025−3.4%+1.5%+3.1%
Spending per household on personal care products and services$913$990$1,005
Median household income$63,073$75,059$80,734
Groundwork market scoreNot scored57

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
11
Annual payroll, 2023
$427K
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
102 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Ida County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ida County

Population, 2025 estimate
6,777−3.4% since 2020
Households
3,050
Median age
41.6
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
432 sq. mi.
People per square mile
16
Median household income
$63,073
Average household income
$85,328
Median home value
$108,900
Jobs located here
3,615
Daytime population
6,849Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ida County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Ida County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Ida County marked.

Top counties in Iowa

Counties in Iowa ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison County, IA851522.4$472K+3.8%#32 of 2,385
2Benton County, IA831514.7$706K+1.8%#45 of 2,385
3Warren County, IA775627.1$404K+9.0%#121 of 2,385
4Mills County, IA771527.8$386K+2.6%#123 of 2,385
5Guthrie County, IA761226.1$386K+1.6%#140 of 2,385
6Lyon County, IA741431.3$316K+3.6%#193 of 2,385
7Marion County, IA673727.8$361K+2.3%#376 of 2,385
8Dallas County, IA6717741.7$286K+17.8%#393 of 2,385
9Harrison County, IA661931.2$318K+0.4%#425 of 2,385
10Marshall County, IA664629.7$316K−0.5%#426 of 2,385
Ida County, IANot scored1032.8$278K−3.4%

Other business types in Ida County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Ida County, IA?

Ida County has 10 salons, barbers and spas on map listings as of September 2026. 2 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts also show 17 one-person businesses without payroll.

How much do households in Ida County, IA spend on personal care products and services?

About $2.8M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 10 salons, barbers and spas on map listings, it comes to $278K per business. It is estimated from the incomes of the 3,050 households in Ida County and national spending patterns by income.

How does Ida County, IA compare with the U.S. for salons, barbers and spas?

Ida County has 32.8 salons, barbers and spas per 10,000 households, 31% below the U.S. rate of 47.2. Spending per business is $278K, 31% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ida County would have about 13, against 10 on map listings. There is one business with payroll in the industry for every 763 households, against one for every 804 across the U.S.

How fast is Ida County, IA growing?

Population estimates put Ida County at 6,777 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 3,050 households. Median household income in Ida County is $63,073, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ida County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Ida County

Screening a site or an acquisition in Ida County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ida County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.