Groundwork

Food and drink · County · Florida

Pizza places in Polk County, FL

Competitor counts, household spending and official business counts for pizza places in Polk County, FL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #192 of 2,090 scored counties
#18 of 56 scored counties in Florida

Listings
156
99 chain locations (63%)
Official establishments
482
All limited-service restaurants · +27.5% since 2019
Household spending a year
$1B
On food away from home · $3,500 a household
Spending per listing
$6.5M
28% above the U.S.
Listings per 10k households
5.4
32% below the U.S.
Population, 2025
874,790
+19.8% since 2020

See the pizza places around any address in Polk County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pizza places, Polk County has a Groundwork market score of 74 (upper middle): #192 of 2,090 scored counties and #18 of 56 scored counties in Florida. That puts it in the top 10% of counties for pizza places.

Map listings as of September 2026 show 156 pizza places in Polk County. Chain locations make up 63% of them, against 58% across the U.S. That comes to 5.4 for every 10,000 households, 32% below the U.S. rate of 8.0.

Household spending on food away from home in Polk County comes to about $1B a year: $3,500 per household, 14% below the U.S. average. That is about $6.5M of household spending for each pizza place on map listings, 28% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 482 businesses with payroll in Polk County classed as limited-service restaurants, up 27.5% from 2019. That is one for every 600 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 18 SBA-backed loans worth $11.4M have gone to businesses classed as limited-service restaurants in Polk County. Population estimates put the population change in Polk County from 2020 to 2025 at +19.8%, faster than the U.S. (+3.1%).

How Polk County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Polk County, FL compared with Florida and the U.S.
MeasurePolk CountyFloridaU.S.
Listings per 10k households5.47.18.0
Spending per listing$6.5M$5.4M$5.1M
Households per official establishment (all limited-service restaurants)600548478
Official establishment growth, 2019–2023+27.5%+12.5%+6.1%
Population growth, 2020–2025+19.8%+8.7%+3.1%
Spending per household on food away from home$3,500$3,841$4,070
Median household income$65,978$74,568$80,734
Groundwork market score7467

Official counts and lending

Businesses

Official establishments, 2019 to 2023
378 → 482All limited-service restaurants · +27.5% over the period
Employees, 2023
10,584
Annual payroll, 2023
$191.3M
One-person businesses, 2023
131All limited-service restaurants with no payroll
Map listings, September 2026
15699 chain locations
Listings at the U.S. rate for this spending
199The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
18
Amount
$11.4M

SBA-backed loans to businesses classed as limited-service restaurants in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Polk County

Population, 2025 estimate
874,790+19.8% since 2020
Households
289,425
Median age
40.5
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
1,799 sq. mi.
People per square mile
440
Median household income
$65,978+30.4% vs. 2015–2019, before inflation
Average household income
$87,487
Median home value
$266,500
Jobs located here
284,856
Daytime population
728,367Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Polk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Florida for pizza places, numbered among those based in Florida, with Polk County marked.

Top counties in Florida

Counties in Florida ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL92192.7$13.9M+21.1%#3 of 2,090
2Wakulla County, FL9164.7$8.1M+12.3%#9 of 2,090
3Santa Rosa County, FL89395.4$7.8M+11.7%#16 of 2,090
4Flagler County, FL85305.7$6.8M+21.0%#42 of 2,090
5Sarasota County, FL841476.9$5.9M+10.0%#48 of 2,090
6Manatee County, FL821146.4$6.1M+16.6%#60 of 2,090
7Charlotte County, FL80576.3$5.7M+15.5%#89 of 2,090
8Collier County, FL801297.8$5.6M+10.6%#90 of 2,090
9Lee County, FL782276.9$5.6M+14.4%#124 of 2,090
10Citrus County, FL77365.0$6.5M+11.1%#134 of 2,090
18Polk County, FL741565.4$6.5M+19.8%#192 of 2,090

Other business types in Polk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Polk County, FL?

There are 156 pizza places on map listings in Polk County as of September 2026. 99 of them (63%) are chain locations. The listings count pizza restaurants. Official counts show 482 businesses with payroll classed as limited-service restaurants in 2023, up 27.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 131 one-person businesses without payroll.

How much do households in Polk County, FL spend on food away from home?

About $1B a year, or $3,500 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 156 pizza places on map listings, it comes to $6.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 289,425 households in Polk County and national spending patterns by income.

How does Polk County, FL compare with the U.S. for pizza places?

Polk County has 5.4 pizza places per 10,000 households, 32% below the U.S. rate of 8.0. Spending per pizza place is $6.5M, 28% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Polk County would have about 199, against 156 on map listings. There is one business with payroll in the industry for every 600 households, against one for every 478 across the U.S. The official count rose 27.5% from 2019 to 2023, against +6.1% for the U.S.

How fast is Polk County, FL growing?

Population estimates put Polk County at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. The median household income in Polk County is $65,978 a year, 18% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County scores 74 for pizza places (upper middle), #192 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Polk County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Polk County

Screening a site or an acquisition in Polk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.