Beauty and personal care · County · Arkansas
Salons, barbers and spas in Baxter County, AR
Competitor counts, household spending and official business counts for salons, barbers and spas in Baxter County, AR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,993 of 2,385 scored counties
#32 of 61 scored counties in Arkansas
- Listings
- 72
- 14 chain locations (19%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $736 a household
- Spending per listing
- $198K
- 7% below the U.S.
- Listings per 10k households
- 37.2
- 21% below the U.S.
- Population, 2025
- 42,982
- +3.1% since 2020
See the salons, barbers and spas around any address in Baxter County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Baxter County is 34 (lower middle), #1,993 of 2,385 scored counties and #32 of 61 scored counties in Arkansas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 72 salons, barbers and spas in Baxter County. Of those, 14 are chain locations, or 19%, against 15% across the U.S. That is 37.2 per 10,000 households, 21% below the U.S. rate of 47.2.
At $736 per household (27% below the U.S. average), households in Baxter County spend about $14.2M a year on personal care products and services. Spread across 72 salons, barbers and spas, that is $198K per business, 7% below the U.S. figure of $213K.
In 2023, official counts showed 15 businesses with payroll in Baxter County classed as personal care services. That is one for every 1,290 households, against one for every 804 across the U.S. Population estimates show Baxter County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Baxter County compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baxter County | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.2 | 44.0 | 47.2 |
| Spending per listing | $198K | $185K | $213K |
| Households per official establishment | 1,290 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | +3.1% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $736 | $815 | $1,005 |
| Median household income | $48,452 | $60,773 | $80,734 |
| Groundwork market score | 34 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 15
- Employees, 2023
- 68
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 7214 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Baxter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baxter County
- Population, 2025 estimate
- 42,982+3.1% since 2020
- Households
- 19,348
- Median age
- 51.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 554 sq. mi.
- People per square mile
- 77
- Median household income
- $48,452+14.7% vs. 2015–2019, before inflation
- Average household income
- $71,486
- Median home value
- $174,600
- Jobs located here
- 16,323
- Daytime population
- 43,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baxter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring counties in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with Baxter County marked.
Top counties in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, AR | 71 | 13 | 20.1 | $388K | +11.2% | #253 of 2,385 |
| 2Marion County, AR | 66 | 11 | 14.4 | $502K | +4.3% | #402 of 2,385 |
| 3Perry County, AR | 66 | 7 | 17.1 | $458K | +3.1% | #405 of 2,385 |
| 4Saline County, AR | 61 | 182 | 36.3 | $248K | +7.6% | #623 of 2,385 |
| 5Lonoke County, AR | 59 | 103 | 36.1 | $241K | +3.5% | #718 of 2,385 |
| 6Grant County, AR | 54 | 23 | 33.0 | $259K | +4.1% | #937 of 2,385 |
| 7Benton County, AR | 54 | 526 | 47.0 | $216K | +16.0% | #956 of 2,385 |
| 8Miller County, AR | 53 | 26 | 15.9 | $458K | −0.5% | #960 of 2,385 |
| 9Fulton County, AR | 51 | 11 | 23.1 | $295K | +3.7% | #1,087 of 2,385 |
| 10Crawford County, AR | 50 | 91 | 39.0 | $207K | +4.1% | #1,189 of 2,385 |
| 32Baxter County, AR | 34 | 72 | 37.2 | $198K | +3.1% | #1,993 of 2,385 |
Other business types in Baxter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons44
- Barbershops32
- Nail salons35
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Baxter County, AR?
Baxter County has 72 salons, barbers and spas on map listings as of September 2026. 14 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Another 117 one-person businesses have no payroll, by official counts.
How much do households in Baxter County, AR spend on personal care products and services?
About $14.2M a year, or $736 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 72 salons, barbers and spas on map listings, it comes to $198K per business. It is estimated from the incomes of the 19,348 households in Baxter County and national spending patterns by income.
How does Baxter County, AR compare with the U.S. for salons, barbers and spas?
Baxter County has 37.2 salons, barbers and spas per 10,000 households, 21% below the U.S. rate of 47.2. Spending per business is $198K, 7% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Baxter County would have about 67, against 72 on map listings. There is one business with payroll in the industry for every 1,290 households, against one for every 804 across the U.S.
How fast is Baxter County, AR growing?
Population estimates put Baxter County at 42,982 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,348 households. Median household income in Baxter County is $48,452, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baxter County scores 34 for salons, barbers and spas (lower middle), #1,993 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baxter County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Baxter County
Screening a site or an acquisition in Baxter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baxter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.