Groundwork

Food and drink · Small-town market · Washington

Restaurants and cafes in the Pullman, WA area

The restaurants and cafes in the Pullman, WA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #203 of 538 scored small-town markets
#6 of 10 scored small-town markets based in Washington

Listings
177
41 chain locations (23%)
Official establishments
76
−3.8% since 2019
Household spending a year
$64.7M
On food away from home · $3,453 a household
Spending per listing
$365K
In line with the U.S.
Listings per 10k households
94.5
14% below the U.S.
Population, 2025
48,512
+1.5% since 2020

See the restaurants and cafes around any address in the Pullman area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pullman area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 177 restaurants and cafes in the Pullman area. Chain locations make up 23% of them, against 34% across the U.S. Per 10,000 households, that is 94.5, 14% below the U.S. rate of 109.8.

Household spending on food away from home in the Pullman area comes to about $64.7M a year: $3,453 per household, 15% below the U.S. average. That works out to $365K per restaurant, in line with the U.S. figure of $371K.

The official count of businesses with payroll classed as restaurants and other eating places in the Pullman area was 76 in 2023, down 3.8% from 2019. That is one for every 246 households, against one for every 209 across the U.S. Official counts also show 19 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $1.8M have gone to businesses classed as restaurants and other eating places in the Pullman area.

Population estimates show the Pullman area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Pullman area scores 56 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #203 of 538 scored small-town markets and #6 of 10 scored small-town markets based in Washington.

How the Pullman area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Pullman, WA area compared with Washington and the U.S.
MeasurePullman areaWashingtonU.S.
Listings per 10k households94.5107.4109.8
Spending per listing$365K$419K$371K
Households per official establishment246204209
Official establishment growth, 2019–2023−3.8%+4.8%+6.0%
Population growth, 2020–2025+1.5%+3.6%+3.1%
Spending per household on food away from home$3,453$4,501$4,070
Median household income$55,406$98,141$80,734
Groundwork market score5670

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76−3.8% over the period
Employees, 2023
1,410
Annual payroll, 2023
$29.3M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
17741 chain locations
Listings at the U.S. rate for this spending
174The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.8M

SBA-backed loans to businesses classed as restaurants and other eating places in the Pullman area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Pullman area

Population, 2025 estimate
48,512+1.5% since 2020
Households
18,721
Median age
33.7
Homes lived in by their owners
47%
Vehicles per household
1.8
Land area
2,159 sq. mi.
People per square mile
22
Median household income
$55,406+29.6% vs. 2015–2019, before inflation
Average household income
$84,165
Median home value
$359,600
Jobs located here
19,571
Daytime population
49,541Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Pullman area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Pullman area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Washington

Every Washington market ranked →

The highest-scoring small-town markets in Washington for restaurants and cafes, numbered among those based in Washington, with the Pullman area marked.

Top small-town markets in Washington

Small-town markets in Washington ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Shelton, WA9119173.4$545K+7.8%#3 of 538
2Oak Harbor, WA7329180.9$518K−1.5%#58 of 538
3Port Angeles, WA6130587.0$423K+1.1%#158 of 538
4Centralia, WA6132398.1$380K+6.7%#161 of 538
5Port Townsend, WA61177108.3$356K+2.7%#162 of 538
6Pullman, WA5617794.5$365K+1.5%#203 of 538
7Moses Lake, WA48407115.0$317K+6.3%#283 of 538
8Aberdeen, WA44318103.8$334K+3.0%#337 of 538
9Othello, WA4174117.7$300K+4.3%#370 of 538
10Ellensburg, WA40287143.6$272K+4.2%#380 of 538

Other business types in the Pullman area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Pullman, WA area?

There are 177 restaurants and cafes on map listings in the Pullman area as of September 2026. 41 of them (23%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 76 businesses with payroll classed as restaurants and other eating places in 2023, down 3.8% from 2019. Another 19 one-person businesses have no payroll, by official counts.

How much do households in the Pullman, WA area spend on food away from home?

About $64.7M a year, or $3,453 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 177 restaurants and cafes on map listings, it comes to $365K per restaurant. It is estimated from the incomes of the 18,721 households in the Pullman area and national spending patterns by income.

How does the Pullman, WA area compare with the U.S. for restaurants and cafes?

The Pullman area has 94.5 restaurants and cafes per 10,000 households, 14% below the U.S. rate of 109.8. Spending per restaurant is $365K, in line with the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Pullman area would have about 174, against 177 on map listings. There is one business with payroll in the industry for every 246 households, against one for every 209 across the U.S. The official count fell 3.8% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Pullman, WA area growing?

Population estimates put the Pullman area at 48,512 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 18,721 households. The median household income in the Pullman area is $55,406 a year, 31% below the U.S. median of $80,734. That rose 29.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pullman area scores 56 for restaurants and cafes (upper middle), #203 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Pullman area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Pullman area

Screening a site or an acquisition in the Pullman area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Pullman area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.