Groundwork

Food and drink · County · Texas

Restaurants and cafes in Howard County, TX

The restaurants and cafes in Howard County, TX, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #2,269 of 2,405 scored counties
#144 of 162 scored counties in Texas

Listings
148
52 chain locations (35%)
Official establishments
61
+5.2% since 2019
Household spending a year
$44.3M
On food away from home · $3,637 a household
Spending per listing
$300K
19% below the U.S.
Listings per 10k households
121.4
11% above the U.S.
Population, 2025
30,504
−12.4% since 2020

See the restaurants and cafes around any address in Howard County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Howard County scores 21 (low) on the Groundwork market score for restaurants and cafes, ranking #2,269 of 2,405 scored counties and #144 of 162 scored counties in Texas. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 148 restaurants and cafes in Howard County. Chain locations make up 35% of them, against 34% across the U.S. Per 10,000 households, that is 121.4, 11% above the U.S. rate of 109.8.

Households in Howard County spend about $44.3M a year on food away from home, or $3,637 per household, 11% below the U.S. average. That works out to $300K per restaurant, 19% below the U.S. figure of $371K.

Official counts show 61 businesses with payroll classed as restaurants and other eating places in Howard County in 2023, up 5.2% from 2019. That is one for every 200 households, against one for every 209 across the U.S. Population estimates put the population change in Howard County from 2020 to 2025 at −12.4%, against +3.1% for the U.S.

How Howard County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Howard County, TX compared with Texas and the U.S.
MeasureHoward CountyTexasU.S.
Listings per 10k households121.4120.5109.8
Spending per listing$300K$329K$371K
Households per official establishment200207209
Official establishment growth, 2019–2023+5.2%+12.4%+6.0%
Population growth, 2020–2025−12.4%+8.5%+3.1%
Spending per household on food away from home$3,637$3,970$4,070
Median household income$69,649$78,476$80,734
Groundwork market score2145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
58 → 61+5.2% over the period
Employees, 2023
997
Annual payroll, 2023
$21.4M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
14852 chain locations
Listings at the U.S. rate for this spending
120The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as restaurants and other eating places in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Howard County

Population, 2025 estimate
30,504−12.4% since 2020
Households
12,191
Median age
37.9
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
901 sq. mi.
People per square mile
36
Median household income
$69,649+28.5% vs. 2015–2019, before inflation
Average household income
$90,688
Median home value
$155,600
Jobs located here
11,735
Daytime population
29,322Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Howard County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for restaurants and cafes, numbered among those based in Texas, with Howard County marked.

Top counties in Texas

Counties in Texas ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Guadalupe County, TX8653381.5$516K+15.8%#54 of 2,405
2Clay County, TX843172.3$534K+5.0%#78 of 2,405
3San Jacinto County, TX835651.5$666K+7.1%#85 of 2,405
4Wilson County, TX7915585.2$497K+12.2%#158 of 2,405
5Waller County, TX7918399.8$412K+21.9%#162 of 2,405
6Parker County, TX7851090.4$504K+23.5%#179 of 2,405
7Wise County, TX7525199.9$422K+21.5%#251 of 2,405
8Williamson County, TX742,51699.7$478K+22.3%#273 of 2,405
9Fannin County, TX7411791.6$404K+9.2%#282 of 2,405
10Randall County, TX7347383.3$477K+7.9%#319 of 2,405
144Howard County, TX21148121.4$300K−12.4%#2,269 of 2,405

Other business types in Howard County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Howard County, TX?

There are 148 restaurants and cafes on map listings in Howard County as of September 2026. 52 of them (35%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 61 businesses with payroll classed as restaurants and other eating places in 2023, up 5.2% from 2019. Official counts also show 17 one-person businesses without payroll.

How much do households in Howard County, TX spend on food away from home?

About $44.3M a year, or $3,637 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 148 restaurants and cafes on map listings, it comes to $300K per restaurant. It is estimated from the incomes of the 12,191 households in Howard County and national spending patterns by income.

How does Howard County, TX compare with the U.S. for restaurants and cafes?

Howard County has 121.4 restaurants and cafes per 10,000 households, 11% above the U.S. rate of 109.8. Spending per restaurant is $300K, 19% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Howard County would have about 120, against 148 on map listings. There is one business with payroll in the industry for every 200 households, against one for every 209 across the U.S. The official count rose 5.2% from 2019 to 2023, against +6.0% for the U.S.

How fast is Howard County, TX growing?

Population estimates put Howard County at 30,504 people in 2025, down 12.4% since 2020, against +3.1% for the U.S. It has 12,191 households. The median household income in Howard County is $69,649 a year, 14% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 21 for restaurants and cafes (low), #2,269 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Howard County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Howard County

Screening a site or an acquisition in Howard County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.