Fitness and classes · County · Texas
Gyms and studios in Howard County, TX
The gyms and studios in Howard County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,778 of 2,088 scored counties
#114 of 143 scored counties in Texas
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.4M
- On memberships, classes and admissions · $689 a household
- Spending per listing
- $600K
- 9% below the U.S.
- Listings per 10k households
- 11.5
- 23% below the U.S.
- Population, 2025
- 30,504
- −12.4% since 2020
See the gyms and studios around any address in Howard County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Howard County has a Groundwork market score of 30 (lower middle): #1,778 of 2,088 scored counties and #114 of 143 scored counties in Texas. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Howard County comes to about $8.4M a year: $689 per household, 30% below the U.S. average. Spread across 14 gyms and studios, that is $600K per location, 9% below the U.S. figure of $662K.
Howard County has 14 gyms and studios on map listings as of September 2026. 2 of them (14%) are chain locations, against 20% across the U.S. That comes to 11.5 for every 10,000 households, 23% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Howard County, since they leave out counts under 3. Between 2020 and 2025, the population of Howard County declined 12.4%, against +3.1% for the U.S.
How Howard County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 15.0 | 14.9 |
| Spending per listing | $600K | $539K | $662K |
| Households per official establishment | n/a | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | −12.4% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $689 | $810 | $983 |
| Median household income | $69,649 | $78,476 | $80,734 |
| Groundwork market score | 30 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 30,504−12.4% since 2020
- Households
- 12,191
- Median age
- 37.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 901 sq. mi.
- People per square mile
- 36
- Median household income
- $69,649+28.5% vs. 2015–2019, before inflation
- Average household income
- $90,688
- Median home value
- $155,600
- Jobs located here
- 11,735
- Daytime population
- 29,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Howard County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 114Howard County, TX | 30 | 14 | 11.5 | $600K | −12.4% | #1,778 of 2,088 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes30
- Gyms24
- Yoga, Pilates and fitness studios
- Martial arts and dance studios26
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Howard County, TX?
Map listings as of September 2026 show 14 gyms and studios in Howard County. 2 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Howard County: counts under 3 are left out.
How much do households in Howard County, TX spend on memberships, classes and admissions?
About $8.4M a year, or $689 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 14 gyms and studios on map listings, it comes to $600K per location. It is estimated from the incomes of the 12,191 households in Howard County and national spending patterns by income.
How does Howard County, TX compare with the U.S. for gyms and studios?
Howard County has 11.5 gyms and studios per 10,000 households, 23% below the U.S. rate of 14.9. Spending per location is $600K, 9% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Howard County would have about 13, against 14 on map listings.
How fast is Howard County, TX growing?
Population estimates put Howard County at 30,504 people in 2025, down 12.4% since 2020, against +3.1% for the U.S. It has 12,191 households. The median household income in Howard County is $69,649 a year, 14% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 30 for gyms and studios (lower middle), #1,778 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.