Groundwork

Food and drink · Small-town market · Indiana

Restaurants and cafes in the Marion, IN area

Competitor counts, household spending and official business counts for restaurants and cafes in the Marion, IN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #260 of 538 scored small-town markets
#21 of 25 scored small-town markets based in Indiana

Listings
229
100 chain locations (44%)
Official establishments
104
+5.1% since 2019
Household spending a year
$85.6M
On food away from home · $3,199 a household
Spending per listing
$374K
In line with the U.S.
Listings per 10k households
85.5
22% below the U.S.
Population, 2025
66,524
0.0% since 2020

See the restaurants and cafes around any address in the Marion area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Marion area comes to about $85.6M a year: $3,199 per household, 21% below the U.S. average. That works out to $374K per restaurant, in line with the U.S. figure of $371K.

The Marion area has 229 restaurants and cafes on map listings as of September 2026. Chain locations make up 44% of them, against 34% across the U.S. Per 10,000 households, that is 85.5, 22% below the U.S. rate of 109.8.

In 2023, official counts showed 104 businesses with payroll in the Marion area classed as restaurants and other eating places, up 5.1% from 2019. That is one for every 257 households, against one for every 209 across the U.S. Official counts also show 18 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $650K has gone to businesses classed as restaurants and other eating places in the Marion area.

Population estimates show the Marion area held about level from 2020 to 2025, against +3.1% for the U.S. The Marion area scores 50 (upper middle) on the Groundwork market score for restaurants and cafes, ranking #260 of 538 scored small-town markets and #21 of 25 scored small-town markets based in Indiana.

How the Marion area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Marion, IN area compared with Indiana and the U.S.
MeasureMarion areaIndianaU.S.
Listings per 10k households85.592.4109.8
Spending per listing$374K$412K$371K
Households per official establishment257235209
Official establishment growth, 2019–2023+5.1%+7.3%+6.0%
Population growth, 2020–20250.0%+2.7%+3.1%
Spending per household on food away from home$3,199$3,802$4,070
Median household income$53,522$71,957$80,734
Groundwork market score5062

Official counts and lending

Businesses

Official establishments, 2019 to 2023
104+5.1% over the period
Employees, 2023
2,312
Annual payroll, 2023
$39M
One-person businesses, 2023
18Businesses with no payroll
Map listings, September 2026
229100 chain locations
Listings at the U.S. rate for this spending
231The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$650K

SBA-backed loans to businesses classed as restaurants and other eating places in the Marion area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marion area

Population, 2025 estimate
66,5240.0% since 2020
Households
26,773
Median age
40.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
414 sq. mi.
People per square mile
160
Median household income
$53,522+20.7% vs. 2015–2019, before inflation
Average household income
$71,971
Median home value
$122,300
Jobs located here
28,051
Daytime population
67,529Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marion area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for restaurants and cafes, numbered among those based in Indiana, with the Marion area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greencastle, IN8511379.9$472K+3.2%#13 of 538
2Bedford, IN8411057.5$615K+1.2%#16 of 538
3Decatur, IN818266.1$537K+2.2%#24 of 538
4Kendallville, IN7914077.0$475K+1.0%#31 of 538
5Washington, IN799580.4$452K+2.5%#34 of 538
6Huntington, IN7611776.0$467K+1.6%#45 of 538
7New Castle, IN7214477.2$443K+0.5%#66 of 538
8Crawfordsville, IN7213184.0$439K+2.7%#68 of 538
9Greensburg, IN688983.1$453K+0.4%#89 of 538
10Auburn, IN6815389.5$414K+2.9%#92 of 538
21Marion, IN5022985.5$374K0.0%#260 of 538

Other business types in the Marion area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Marion, IN area?

Map listings as of September 2026 show 229 restaurants and cafes in the Marion area. 100 of them (44%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 104 businesses with payroll classed as restaurants and other eating places in 2023, up 5.1% from 2019. Another 18 one-person businesses have no payroll, by official counts.

How much do households in the Marion, IN area spend on food away from home?

About $85.6M a year, or $3,199 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 229 restaurants and cafes on map listings, it comes to $374K per restaurant. It is estimated from the incomes of the 26,773 households in the Marion area and national spending patterns by income.

How does the Marion, IN area compare with the U.S. for restaurants and cafes?

The Marion area has 85.5 restaurants and cafes per 10,000 households, 22% below the U.S. rate of 109.8. Spending per restaurant is $374K, in line with the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Marion area would have about 231, against 229 on map listings. There is one business with payroll in the industry for every 257 households, against one for every 209 across the U.S. The official count rose 5.1% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Marion, IN area growing?

Population estimates put the Marion area at 66,524 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 26,773 households. Median household income in the Marion area is $53,522, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion area scores 50 for restaurants and cafes (upper middle), #260 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marion area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Marion area

Screening a site or an acquisition in the Marion area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.