Groundwork

Clothing and laundry · Small-town market · Indiana

Clothing and shoe stores in the Marion, IN area

How the Marion, IN area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #189 of 536 scored small-town markets
#17 of 25 scored small-town markets based in Indiana

Listings
28
14 chain locations (50%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$44.7M
On clothing, shoes and related services · $1,669 a household
Spending per listing
$1.6M
26% above the U.S.
Listings per 10k households
10.5
35% below the U.S.
Population, 2025
66,524
0.0% since 2020

See the clothing and shoe stores around any address in the Marion area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Marion area comes to about $44.7M a year: $1,669 per household, 19% below the U.S. average. Spread across 28 clothing and shoe stores, that is $1.6M per store, 26% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 28 clothing and shoe stores on map listings in the Marion area as of September 2026. Chain locations make up 50% of them, against 44% across the U.S. Per 10,000 households, that is 10.5, 35% below the U.S. rate of 16.2.

In 2023, official counts showed 8 businesses with payroll in the Marion area classed as clothing and shoe stores. That is one for every 3,347 households, against one for every 1,273 across the U.S. Another 32 one-person businesses have no payroll, by official counts.

Population estimates put the population change in the Marion area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in the Marion area is 59 (upper middle), #189 of 536 scored small-town markets and #17 of 25 scored small-town markets based in Indiana.

How the Marion area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Marion, IN area compared with Indiana and the U.S.
MeasureMarion areaIndianaU.S.
Listings per 10k households10.513.016.2
Spending per listing$1.6M$1.5M$1.3M
Households per official establishment3,3471,6491,273
Official establishment growth, 2019–2023n/a−14.3%−12.2%
Population growth, 2020–20250.0%+2.7%+3.1%
Spending per household on clothing, shoes and related services$1,669$1,935$2,055
Median household income$53,522$71,957$80,734
Groundwork market score5963

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8
Employees, 2023
94
Annual payroll, 2023
$1.4M
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
2814 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Marion area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marion area

Population, 2025 estimate
66,5240.0% since 2020
Households
26,773
Median age
40.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
414 sq. mi.
People per square mile
160
Median household income
$53,522+20.7% vs. 2015–2019, before inflation
Average household income
$71,971
Median home value
$122,300
Jobs located here
28,051
Daytime population
67,529Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marion area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for clothing and shoe stores, numbered among those based in Indiana, with the Marion area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Crawfordsville, IN80117.1$2.6M+2.7%#26 of 536
2Greencastle, IN801510.6$1.8M+3.2%#29 of 536
3Kendallville, IN76126.6$2.8M+1.0%#48 of 536
4Auburn, IN752011.7$1.6M+2.9%#63 of 536
5Greensburg, IN7287.5$2.6M+0.4%#78 of 536
6Monticello, IN721110.7$1.7M+2.0%#88 of 536
7Washington, IN721512.7$1.5M+2.5%#90 of 536
8Huntington, IN701610.4$1.7M+1.6%#99 of 536
9Warsaw, IN703711.6$1.7M+0.9%#100 of 536
10Connersville, IN6677.4$2.3M+0.7%#126 of 536
17Marion, IN592810.5$1.6M0.0%#189 of 536

Other business types in the Marion area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Marion, IN area?

As of September 2026, map listings count 28 clothing and shoe stores in the Marion area. 14 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 8 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 32 one-person businesses without payroll.

How much do households in the Marion, IN area spend on clothing, shoes and related services?

About $44.7M a year, or $1,669 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 28 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 26,773 households in the Marion area and national spending patterns by income.

How does the Marion, IN area compare with the U.S. for clothing and shoe stores?

The Marion area has 10.5 clothing and shoe stores per 10,000 households, 35% below the U.S. rate of 16.2. Spending per store is $1.6M, 26% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Marion area would have about 35, against 28 on map listings. There is one business with payroll in the industry for every 3,347 households, against one for every 1,273 across the U.S.

How fast is the Marion, IN area growing?

Population estimates put the Marion area at 66,524 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 26,773 households. Median household income in the Marion area is $53,522, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marion area scores 59 for clothing and shoe stores (upper middle), #189 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marion area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Marion area

Screening a site or an acquisition in the Marion area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.