Groundwork

Groceries and convenience · Small-town market · Georgia

Grocery and convenience stores in the Waycross, GA area

How the Waycross, GA area compares with other small-town markets and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #490 of 538 scored small-town markets
#16 of 23 scored small-town markets based in Georgia

Listings
77
52 chain locations (68%)
Official establishments
26
+13.0% since 2019
Household spending a year
$109.8M
On groceries · $5,341 a household
Spending per listing
$1.4M
58% below the U.S.
Listings per 10k households
37.4
Twice the U.S.
Population, 2025
57,670
+3.0% since 2020

See the grocery and convenience stores around any address in the Waycross area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for grocery and convenience stores in the Waycross area is 21 (low), #490 of 538 scored small-town markets and #16 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 77 grocery and convenience stores in the Waycross area. Of those, 52 are chain locations, or 68%, against 42% across the U.S. That is 37.4 per 10,000 households, twice the U.S. rate of 18.7.

Household spending on groceries in the Waycross area comes to about $109.8M a year: $5,341 per household, 15% below the U.S. average. Spread across 77 grocery and convenience stores, that is $1.4M per store, 58% below the U.S. figure of $3.4M.

Official counts show 26 businesses with payroll classed as grocery and convenience stores in the Waycross area in 2023, up 13.0% from 2019. That is one for every 791 households, against one for every 1,293 across the U.S. Population estimates put the population change in the Waycross area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%).

How the Waycross area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Waycross, GA area compared with Georgia and the U.S.
MeasureWaycross areaGeorgiaU.S.
Listings per 10k households37.420.318.7
Spending per listing$1.4M$3M$3.4M
Households per official establishment7911,1111,293
Official establishment growth, 2019–2023+13.0%+14.0%+7.2%
Population growth, 2020–2025+3.0%+5.3%+3.1%
Spending per household on groceries$5,341$6,137$6,319
Median household income$51,821$77,353$80,734
Groundwork market score2144

Official counts and lending

Businesses

Official establishments, 2019 to 2023
26+13.0% over the period
Employees, 2023
397
Annual payroll, 2023
$12.3M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
7752 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in the Waycross area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Waycross area

Population, 2025 estimate
57,670+3.0% since 2020
Households
20,562
Median age
38.6
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
1,240 sq. mi.
People per square mile
45
Median household income
$51,821+34.7% vs. 2015–2019, before inflation
Average household income
$70,222
Median home value
$126,600
Jobs located here
19,660
Daytime population
54,001Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Waycross area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Georgia

Every Georgia market ranked →

The highest-scoring small-town markets in Georgia for grocery and convenience stores, numbered among those based in Georgia, with the Waycross area marked.

Top small-town markets in Georgia

Small-town markets in Georgia ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kingsland, GA724822.1$2.7M+9.5%#62 of 538
2Jefferson, GA696723.6$2.7M+29.3%#92 of 538
3Jesup, GA532623.5$2.3M+7.8%#259 of 538
4Cornelia, GA435231.0$1.9M+9.3%#360 of 538
5Calhoun, GA426329.5$2M+6.9%#366 of 538
6Statesboro, GA409527.2$2M+8.0%#384 of 538
7LaGrange, GA-AL379523.6$2.3M+3.0%#403 of 538
8Toccoa, GA342523.8$2.3M+3.8%#424 of 538
9Cedartown, GA334528.3$2M+6.0%#433 of 538
10Thomasville, GA299332.3$1.7M+1.3%#460 of 538
16Waycross, GA217737.4$1.4M+3.0%#490 of 538

Other business types in the Waycross area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in the Waycross, GA area?

The Waycross area has 77 grocery and convenience stores on map listings as of September 2026. 52 of them (68%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 26 businesses with payroll classed as grocery and convenience stores in 2023, up 13.0% from 2019. Another 11 one-person businesses have no payroll, by official counts.

How much do households in the Waycross, GA area spend on groceries?

About $109.8M a year, or $5,341 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 77 grocery and convenience stores on map listings, it comes to $1.4M per store. It is estimated from the incomes of the 20,562 households in the Waycross area and national spending patterns by income.

How does the Waycross, GA area compare with the U.S. for grocery and convenience stores?

The Waycross area has 37.4 grocery and convenience stores per 10,000 households, twice the U.S. rate of 18.7. Spending per store is $1.4M, 58% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Waycross area would have about 32, against 77 on map listings. There is one business with payroll in the industry for every 791 households, against one for every 1,293 across the U.S. The official count rose 13.0% from 2019 to 2023, against +7.2% for the U.S.

How fast is the Waycross, GA area growing?

Population estimates put the Waycross area at 57,670 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 20,562 households. Median household income in the Waycross area is $51,821, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waycross area scores 21 for grocery and convenience stores (low), #490 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Waycross area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Waycross area

Screening a site or an acquisition in the Waycross area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Waycross area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.