Real estate · County · North Carolina
Real estate agents and brokers in Cleveland County, NC
How Cleveland County, NC compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #426 of 2,176 scored counties
#18 of 88 scored counties in North Carolina
- Listings
- 49
- 0 chain locations (0%)
- Official establishments
- 22
- +4.8% since 2019
- Household spending a year
- $530.5M
- On rent and homeowner costs · $13,654 a household
- Housing spending per listing (U.S. = 100)
- 199
- 99% above the U.S.
- Listings per 10k households
- 12.6
- 59% below the U.S.
- Population, 2025
- 103,325
- +3.4% since 2020
See the real estate agents and brokers around any address in Cleveland County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 49 real estate agents and brokers in Cleveland County. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 12.6, 59% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Cleveland County comes to about $530.5M a year: $13,654 per household, 18% below the U.S. average. Housing spending per office is 99% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 22 businesses with payroll classed as offices of real estate agents and brokers in Cleveland County in 2023, up 4.8% from 2019. That is one for every 1,766 households, against one for every 788 across the U.S.
Population estimates show Cleveland County grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%). For real estate agents and brokers, Cleveland County has a Groundwork market score of 63 (upper middle): #426 of 2,176 scored counties and #18 of 88 scored counties in North Carolina. That puts it in the top quarter of counties.
How Cleveland County compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Cleveland County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 30.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 199 | 92 | 100 |
| Households per official establishment | 1,766 | 622 | 788 |
| Official establishment growth, 2019–2023 | +4.8% | +29.9% | +20.1% |
| Population growth, 2020–2025 | +3.4% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,654 | $15,139 | $16,661 |
| Median household income | $58,534 | $72,388 | $80,734 |
| Groundwork market score | 63 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 22+4.8% over the period
- Employees, 2023
- 36
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 490 chain locations
- Listings at the U.S. rate for this spending
- 97The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Cleveland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cleveland County
- Population, 2025 estimate
- 103,325+3.4% since 2020
- Households
- 38,850
- Median age
- 41.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 464 sq. mi.
- People per square mile
- 218
- Median household income
- $58,534+38.6% vs. 2015–2019, before inflation
- Average household income
- $76,018
- Median home value
- $200,000
- Jobs located here
- 34,727
- Daytime population
- 92,263Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cleveland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for real estate agents and brokers, numbered among those based in North Carolina, with Cleveland County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duplin County, NC | 79 | 14 | 6.7 | 361 | +6.0% | #38 of 2,176 |
| 2Franklin County, NC | 76 | 32 | 11.2 | 241 | +18.8% | #73 of 2,176 |
| 3Hoke County, NC | 74 | 18 | 9.3 | 279 | +9.0% | #104 of 2,176 |
| 4Person County, NC | 74 | 16 | 10.0 | 263 | +3.7% | #107 of 2,176 |
| 5Harnett County, NC | 72 | 59 | 11.8 | 226 | +12.3% | #156 of 2,176 |
| 6Sampson County, NC | 71 | 19 | 8.8 | 274 | +4.1% | #174 of 2,176 |
| 7Davidson County, NC | 71 | 76 | 10.9 | 240 | +6.6% | #179 of 2,176 |
| 8Granville County, NC | 68 | 21 | 9.3 | 290 | +2.1% | #261 of 2,176 |
| 9Robeson County, NC | 68 | 36 | 8.3 | 271 | +3.4% | #265 of 2,176 |
| 10Alexander County, NC | 67 | 10 | 7.1 | 359 | +1.5% | #293 of 2,176 |
| 18Cleveland County, NC | 63 | 49 | 12.6 | 199 | +3.4% | #426 of 2,176 |
Other business types in Cleveland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate56
- Real estate agents and brokers63
- Property management51
- Mortgage brokers and lenders64
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Cleveland County, NC?
There are 49 real estate agents and brokers on map listings in Cleveland County as of September 2026. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 22 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 4.8% from 2019.
How much do households in Cleveland County, NC spend on rent and homeowner costs?
About $530.5M a year, or $13,654 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 49 real estate agents and brokers on map listings, housing spending per office is 99% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 38,850 households in Cleveland County and national spending patterns by income.
How does Cleveland County, NC compare with the U.S. for real estate agents and brokers?
Cleveland County has 12.6 real estate agents and brokers per 10,000 households, 59% below the U.S. rate of 30.6. The index of housing spending per office is 199, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Cleveland County would have about 97, against 49 on map listings. There is one business with payroll in the industry for every 1,766 households, against one for every 788 across the U.S. The official count rose 4.8% from 2019 to 2023, against +20.1% for the U.S.
How fast is Cleveland County, NC growing?
Population estimates put Cleveland County at 103,325 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 38,850 households. The median household income in Cleveland County is $58,534 a year, 27% below the U.S. median of $80,734. That rose 38.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cleveland County scores 63 for real estate agents and brokers (upper middle), #426 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cleveland County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Cleveland County
Screening a site or an acquisition in Cleveland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.