Groundwork

Food and drink · County · Ohio

Pizza places in Morgan County, OH

Competitor counts, household spending and official business counts for pizza places in Morgan County, OH, set against other counties and the U.S.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,535 of 2,090 scored counties
#43 of 87 scored counties in Ohio

Listings
7
4 chain locations (57%)
Official establishments
4
All limited-service restaurants
Household spending a year
$18.5M
On food away from home · $3,241 a household
Spending per listing
$2.6M
48% below the U.S.
Listings per 10k households
12.3
54% above the U.S.
Population, 2025
13,626
−0.9% since 2020

See the pizza places around any address in Morgan County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 pizza places in Morgan County. 4 of them (57%) are chain locations, against 58% across the U.S. That comes to 12.3 for every 10,000 households, 54% above the U.S. rate of 8.0.

At $3,241 per household (20% below the U.S. average), households in Morgan County spend about $18.5M a year on food away from home. That works out to $2.6M per pizza place, 48% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Morgan County classed as limited-service restaurants. That is one for every 1,428 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $51K has gone to businesses classed as limited-service restaurants in Morgan County.

Between 2020 and 2025, the population of Morgan County declined 0.9%, against +3.1% for the U.S. For pizza places, Morgan County has a Groundwork market score of 38 (lower middle): #1,535 of 2,090 scored counties and #43 of 87 scored counties in Ohio.

How Morgan County compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Morgan County, OH compared with Ohio and the U.S.
MeasureMorgan CountyOhioU.S.
Listings per 10k households12.39.68.0
Spending per listing$2.6M$4M$5.1M
Households per official establishment (all limited-service restaurants)1,428467478
Official establishment growth, 2019–2023n/a+7.0%+6.1%
Population growth, 2020–2025−0.9%+0.9%+3.1%
Spending per household on food away from home$3,241$3,829$4,070
Median household income$59,351$71,389$80,734
Groundwork market score3824

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 4All limited-service restaurants
Employees, 2023
83
Annual payroll, 2023
$1.2M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
74 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$51K

SBA-backed loans to businesses classed as limited-service restaurants in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Morgan County

Population, 2025 estimate
13,626−0.9% since 2020
Households
5,713
Median age
44.1
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
416 sq. mi.
People per square mile
33
Median household income
$59,351+40.2% vs. 2015–2019, before inflation
Average household income
$70,286
Median home value
$150,900
Jobs located here
2,895
Daytime population
11,576Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Ohio for pizza places, numbered among those based in Ohio, with Morgan County marked.

Top counties in Ohio

Counties in Ohio ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, OH782510.3$4.7M+16.5%#127 of 2,090
2Warren County, OH73717.7$6.3M+5.7%#221 of 2,090
3Morrow County, OH68128.9$4.3M+3.7%#378 of 2,090
4Clermont County, OH67617.2$5.8M+3.9%#401 of 2,090
5Delaware County, OH67819.8$5.5M+12.5%#408 of 2,090
6Geauga County, OH67328.9$5.4M+0.3%#409 of 2,090
7Holmes County, OH66129.0$4.5M+1.7%#464 of 2,090
8Pickaway County, OH62209.1$4.2M+7.4%#595 of 2,090
9Fairfield County, OH626310.4$4.1M+6.5%#597 of 2,090
10Lorain County, OH601088.5$4.6M+3.1%#651 of 2,090
43Morgan County, OH38712.3$2.6M−0.9%#1,535 of 2,090

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Morgan County, OH?

There are 7 pizza places on map listings in Morgan County as of September 2026. 4 of them (57%) are chain locations. The listings count pizza restaurants. Official counts show 4 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Morgan County, OH spend on food away from home?

About $18.5M a year, or $3,241 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $2.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 5,713 households in Morgan County and national spending patterns by income.

How does Morgan County, OH compare with the U.S. for pizza places?

Morgan County has 12.3 pizza places per 10,000 households, 54% above the U.S. rate of 8.0. Spending per pizza place is $2.6M, 48% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Morgan County would have about 4, against 7 on map listings. There is one business with payroll in the industry for every 1,428 households, against one for every 478 across the U.S.

How fast is Morgan County, OH growing?

Population estimates put Morgan County at 13,626 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 5,713 households. The median household income in Morgan County is $59,351 a year, 26% below the U.S. median of $80,734. That rose 40.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 38 for pizza places (lower middle), #1,535 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.