Food and drink · Small-town market · Illinois
Pizza places in the Dixon, IL area
How the Dixon, IL area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #302 of 520 scored small-town markets
#6 of 20 scored small-town markets based in Illinois
- Listings
- 17
- 13 chain locations (76%)
- Official establishments
- 19
- All limited-service restaurants · −5.0% since 2019
- Household spending a year
- $49.8M
- On food away from home · $3,732 a household
- Spending per listing
- $2.9M
- 42% below the U.S.
- Listings per 10k households
- 12.7
- 59% above the U.S.
- Population, 2025
- 32,914
- −3.4% since 2020
See the pizza places around any address in the Dixon area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Dixon area comes to about $49.8M a year: $3,732 per household, 8% below the U.S. average. That is about $2.9M of household spending for each pizza place on map listings, 42% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Dixon area has 17 pizza places on map listings as of September 2026. Of those, 13 are chain locations, or 76%, against 58% across the U.S. That is 12.7 per 10,000 households, 59% above the U.S. rate of 8.0.
In 2023, official counts showed 19 businesses with payroll in the Dixon area classed as limited-service restaurants, down 5.0% from 2019. That is one for every 702 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $537K has gone to businesses classed as limited-service restaurants in the Dixon area.
Between 2020 and 2025, the population of the Dixon area declined 3.4%, against +3.1% for the U.S. For pizza places, the Dixon area has a Groundwork market score of 46 (lower middle): #302 of 520 scored small-town markets and #6 of 20 scored small-town markets based in Illinois.
How the Dixon area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dixon area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.7 | 8.9 | 8.0 |
| Spending per listing | $2.9M | $4.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 702 | 474 | 478 |
| Official establishment growth, 2019–2023 | −5.0% | +2.0% | +6.1% |
| Population growth, 2020–2025 | −3.4% | −0.6% | +3.1% |
| Spending per household on food away from home | $3,732 | $4,215 | $4,070 |
| Median household income | $70,292 | $83,390 | $80,734 |
| Groundwork market score | 46 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All limited-service restaurants · −5.0% over the period
- Employees, 2023
- 508
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 1713 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $537K
SBA-backed loans to businesses classed as limited-service restaurants in the Dixon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Dixon area
- Population, 2025 estimate
- 32,914−3.4% since 2020
- Households
- 13,337
- Median age
- 43.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 725 sq. mi.
- People per square mile
- 47
- Median household income
- $70,292+20.8% vs. 2015–2019, before inflation
- Average household income
- $90,634
- Median home value
- $154,600
- Jobs located here
- 12,678
- Daytime population
- 30,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dixon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for pizza places, numbered among those based in Illinois, with the Dixon area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Freeport, IL | 58 | 15 | 7.7 | $4.5M | −3.0% | #168 of 520 |
| 2Quincy, IL-MO | 57 | 27 | 8.7 | $4.1M | −2.0% | #177 of 520 |
| 3Sterling, IL | 53 | 22 | 9.5 | $3.8M | −2.6% | #227 of 520 |
| 4Rochelle, IL | 52 | 27 | 13.0 | $3M | −0.7% | #236 of 520 |
| 5Lincoln, IL | 50 | 12 | 10.7 | $3.4M | −2.5% | #258 of 520 |
| 6Dixon, IL | 46 | 17 | 12.7 | $2.9M | −3.4% | #302 of 520 |
| 7Pontiac, IL | 42 | 24 | 16.4 | $2.3M | −2.1% | #337 of 520 |
| 8Taylorville, IL | 41 | 19 | 14.0 | $2.5M | −1.5% | #351 of 520 |
| 9Ottawa, IL | 40 | 89 | 14.4 | $2.6M | −1.6% | #361 of 520 |
| 10Canton, IL | 39 | 20 | 14.5 | $2.4M | −2.0% | #375 of 520 |
Other business types in the Dixon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Dixon, IL area?
Map listings as of September 2026 show 17 pizza places in the Dixon area. 13 of them (76%) are chain locations. The listings count pizza restaurants. Official counts show 19 businesses with payroll classed as limited-service restaurants in 2023, down 5.0% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Dixon, IL area spend on food away from home?
About $49.8M a year, or $3,732 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 17 pizza places on map listings, it comes to $2.9M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 13,337 households in the Dixon area and national spending patterns by income.
How does the Dixon, IL area compare with the U.S. for pizza places?
The Dixon area has 12.7 pizza places per 10,000 households, 59% above the U.S. rate of 8.0. Spending per pizza place is $2.9M, 42% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Dixon area would have about 10, against 17 on map listings. There is one business with payroll in the industry for every 702 households, against one for every 478 across the U.S. The official count fell 5.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Dixon, IL area growing?
Population estimates put the Dixon area at 32,914 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 13,337 households. Median household income in the Dixon area is $70,292, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dixon area scores 46 for pizza places (lower middle), #302 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dixon area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Dixon area
Screening a site or an acquisition in the Dixon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.